2020: A Year in Review

Well we’re finally here — the end of 2020! Let’s all breathe a collective sigh of relief.

I don’t think anyone will be sad to see this year go. But for me, as difficult as this year was, there were still some very positive things I want to acknowledge and celebrate. As I took a look back last year and the year before, I want to take a retrospective look at some of the things I accomplished in 2020.

Perhaps one of the biggest ironies is that the year really started to pick up around September and was a mad dash until the end of December. In that time, I recorded the bulk of this year’s podcast guest spots, so you never know when good things are gonna happen!

Before I dig into all the things I did do, though, I want to take a moment to acknowledge something that didn’t happen. For the first time in 5 years, I opted not to publish a new list of “100 Awesome Independent Album and EP Releases You Probably Missed” for 2020. There were any number of reasons that I chose (not) to do this; partly because of the Covid-19 pandemic, partly because of different projects I worked on and the time commitments associated with them, and partly because my heart may possibly have not been totally in it. Sometimes we have things we need to take a step back from, and this year my “100 Independent Albums” list was one of those things.

Music is still core to my identity and brand though, and isn’t going anywhere; if you want a taste of the list, though, here’s 2019’s list, which itself includes links to all the prior ones. I hope to have the musical fire back in me in 2021, so here’s to looking forward to some phenomenal albums and EP’s next year!

So, with that, here are a few of my biggest highlights for the snafu that was 2020.

January

My girlfriend took me to IKEA for the first time!

Though I didn’t get my annual pic with Arlan this year, on a similar note I got to congratulate my friend Bryan Landers for joining Backstage Capital as its new partner! So that’s something. Always be celebrating others.

Was so humbled to be able to literally voice my support for my friend & ally Espree Devora on her “Women in Tech” podcast. This was a great way to start my “recording spots” for the year. (She’s since become the icon for the new Clubhouse app!). 🎙️

Started this year out with a bang! My article — “There’s Life After Failure” — was shared by my friend Bobby Umar into his network and ended up getting featured on the front page of an aggregate blog. 😮

February

I got my first real taste of going viral on LinkedIn. It wouldn’t be the last time (more on that below!).

Visited Denver, Colorado for the first time with this beautiful girl! ✈️

Denver has amazing food!

And mountains! 🏔️

Started the “I Am Vow” graffiti thing again… (I might need to write an entire article just on this alone…stay tuned…) 😉

Went skiing for the first time! I did…ok. 🎿

And Boulder has cool socks!

Back in Atlanta, had a fantastic meeting with the brilliant David Lightburn of Atlanta Ventures and the Atlanta Tech Village down at ATV (before Covid!). Looking forward to our next chat in the beginning of 2021!

Wonderful Valentine’s Day with this one — made her a collage. ❤️

I had my first call of the year with Aly Merritt. Little did I know what that zoom call would lead to!

Aly mentioned that she was working on a project and could use some help leading it. It was secret, though, for the time being.

The project?

Track captain for the Tech/Fintech track for TechStars’ inaugural Atlanta Startup Week! More on that later!

March

Covid-19 hit and we all began to understand that life was going to change pretty drastically for a long while.

I recognized that I may have missed my calling as a VC-inspired parody writer. Aileen Lee graciously put up with my ridiculous humor ha! 😂

Had my first virtual coffee (via Cuppa, thanks KP!) with Whit Anderson. Whit and I would spend the rest of the year building out an awesome dialogue around startups, no-code, networking, and the Atlanta tech scene!

Got retweeted by Gary V. to 2M people — my notifications subsequently blew up. 😱📈

Started celebrating Shabbat! 🕯️🕯️

The beginning of a consistent calendar of calls with Mubs — things started cooking. Mubs and I started having consistent chats — this would lead to exciting things later in the year.

The first of a year’s worth of awesome calls with my friend Dale Dupree, the master of the Sales Rebellion.

Published an article looking at why one of my posts went viral on LinkedIn. It seems that this would continue to be a theme throughout the rest of the year… 📈📈

April

I made my second #AdamMarxParodyProductions creation — Hunter Walk continues to put up with my humor as well. 😂

Chelsea made the best challah French toast!

Love April 19th — always a special day since Mom and Dad have the same birthday! 🎂

I started to really run my LinkedIn experiment on new strategies — with legitimate viral success! 🤔📈

Had an amazing opening call with my new friend Dr. Julie Gurner. We discussed the opportunities on LinkedIn, how to build great relationships, and possible projects together. Saw this pop up in my Twitter feed later that night and was just so humbled by the kind words! (She continues to tweet similar things and I’m so bowled over by the positivity every time she does!).

Did my first webinar, thanks to my LinkedIn friend Emmanuel Ndifor. We talked about how current students on campus could lean into social media tools to build out their networks and prepare for virtual job interviews when campuses and career centers remained closed. Discussing networking, branding, & how to build influential relationships from scratch was especially critical to helping students navigate the first steps of the job market during a time as difficult as the pandemic. 🎦

Great call with Wayne Sutton and so humbled by his kind words!

May

My brother turned 21 and I felt old. 🎂

Then I launched Branded Background (include link) with Mubs on Product Hunt! Out of a series of discussions that we had over zoom grew the idea that we could apply branding to all the zoom calls that people were having (and that were multiplying by the day!). I wrote about the reasoning for building it here. So we went heads-down for a week or so and kicked it out the door. It ended up doing 334 votes on Product Hunt!

We got some pretty cool traction and feedback from the Twitter and PH crowd that day! 😃🙌

Got retweeted by Product Hunt!

What really surprised us, though, was the response we got on it from the LinkedIn community.

Our final stats for the end of the day were pretty good for my first launch on Product Hunt. (We continued to rack up about another 150 votes after the initial launch day). 😉👏

Chelsea is part Cherokee, so I took her to New Echota here in Georgia — the last Cherokee capital east of the Mississippi River. Heritage is important.

Mom bought a new house and helped her move in! It’s now become our home away from home. 🏠

June

June was a little thin since we did our best to basically stay inside and be safe. But…moved into a new apartment! Still waiting to have our official housewarming party, but the new place is looking pretty good.

Cast my early vote in the primaries for my friend Jon Ossoff. 🗳️

Then road trip to Tulsa, OK to visit my Chelsea’s mom! We had the puppy in the back and he loves car rides. (Don’t worry, we were safe and socially distanced the whole time). 🚗

Found out that Alabama can’t decide if it allows dogs or not…

Had my first Sonic Drive-In burger ever! 🍔

Went to Joe’s Sno Shack — apparently it’s a Tulsa staple and it’s pretty damn good!

July

Headed down to the beach in Florida for a week away! Again, believe me that we observed social distancing pretty strictly; we drove, rented a house, brought our own food, didn’t eat out and stayed far away from everyone on the secluded beach. Was nice to have a few days outside Atlanta. 🏖️

Called on my alma mater Brandeis University to stand up for what was right. They answered in kind.

Here’s the piece I wrote about the whole experience.

Got an awesome gift from my friends Niv and Nick over at Shrug Capital!

I got ordained…in Ohio at least. I had to reassure my grandma there’s no religious context to it and I’m still a nice Jewish boy. 🤣

My friend JB sent me a copy of Arlan Hamilton’s new book!

I was super humbled to guest on Olga Kirshenbaum’s “9 Minutes of Creative Wisdom” podcast to talk about the intersection of money, creativity, networking, & branding! 🎙️

The episode would drop later in the year.

I was listed on LinkedIn influencer Derick Mildred’s list of “120 Rising Stars & Upcoming Influencers to Watch on LinkedIn”! 😮😁🙌

Here’s a link to Derick’s original LinkedIn post!

August

We had a major storm here in Atlanta, but I earned the name I shall be buried with:

Adam the Branch Slayer! 🌳

Helped my parents launch their official company website! ⚖️

Guested on the “Digital Introverts” podcast with Godwin Chan. recording should be out early next year! 🎙️

Celebrated this gorgeous girl’s birthday! The pets were there too. 🎂

September

Had a great time guesting on Bob Clark’s show “The OnFire B2B Podcast” to talk about networking and branding in the B2B space! 🎙️

It was one of the highlights of my year to sit down with LinkedIn super-influencer and my dear friend Rachel Beck on her podcast to discuss topics close to my heart like mental health, diversity, empathetic relationship-building, and my own Jewish identity. 😊🎙️

We broke the hour-long discussion up into multiple bits and I was thrilled to drop the first one just before the Jewish High Holidays this year.

Part 2

Part 3

October

Voted early on Day 1!

I finally decided it was time for a chance and a new image.

Celebrated one of the anniversaries I am lucky enough to celebrate with this wonderful girlfriend. It was one year ago October 19 that we met and the rest is pretty much history. ❤️

Recorded a LIVE guest spot on Simon Squibb’s show! Had a killer time talking networking, branding, core relationship cultivation techniques, and lending some of my expertise to a startup that live-pitched Simon and me! 🎙️

Was finally able to announce the work I had been doing with TechStars since Aly Merritt brought me on in February! 😃🙌

So proud of my brother for writing his first screenplay — and letting me read it! I had a few edits, but couldn’t put it down and read the whole thing in one night — yeah, it’s that good.

And if that wasn’t all, immensely proud of my parents for having their case picked up by FinLedger! Mary Ann Azevedo wrote a pretty amazing piece. 😮

The story was even the lead for that week in the FinLedger newsletter!

November

Joined my friend Mubs again for another launch — this time for the election! We launched HowManyPeopleVoted.com to try to keep track of the breakdown of officially counted votes in the 2020 U.S. general election. 🗳️

We started trending on Reddit! 😱

And then we got featured on the front page of Refdesk!

I was so immensely excited and humbled to work with TechStars on their inaugural Atlanta Startup Week! We ran it virtually from Nov. 9-13 and were able to pull together an amazing list of guest speakers for the Tech/Fintech track!

I wrote all about it here! 👍🙌

A couple highlights for me were seeing my mom speak on Day 1 about what it takes to have good company culture and the efforts that need to be made to keep it inclusive and respectful of everyone. Moderated by my friend Stefanie Jewett and also featuring my friend, LinkedIn influencer Elaine Jacques.

I was also able to lead my own panel and discussion, though the recording hasn’t been uploaded yet (I’ll update when it is!).

I had the pleasure of sitting down with LinkedIn influencer Cory Warfield, entrepreneur Jake Tital, and film-tech veteran Kate Atwood — all close friends of mine — to discuss what exactly it takes to build a magnetic and influential network from scratch. We drilled down into the nuances of networking, brand, what really works, and what really doesn’t, and what founders really should know about building their own networks.

And I wrapped up the week with a surprise guest spot during one of the last blocks for the event, a great talk between LinkedIn influencers Judi Fox and Dale Dupree — also people whom I’m truly inspired by — around branding, marketing, and how to build a persona that works.

My mom hung one of my paintings in her office. 🎨

And hung the other one in one of the main hallways.

I had a killer time guesting on Bob Sieger’s podcast “Coffee With Bob” after meeting him through my friend Rachel Beck. It’s true what they say: the more people you know, the more opportunities you see pop up! In fact, Bob had reached out to me after he heard my recording on Rachel’s show (as did others!), so I’m continually grateful to her for that opportunity. 🎙️

Bob and I connected immediately and it wouldn’t be our last time collaborating. 😉

December

Began December with a bang as I guested for the second time that week on a great cast where I could lend some value and expertise!

I had met Joey Womack through my work with TechStars on the Atlanta Startup Week (he’d also been a track captain and long been on a list of local “people to know” at the top of my list) and we had such a great conversation during the wrap-up captain meeting that he invited me to guest on his massive Goodie Nation #GivingTuesday live broadcast! 🎙️

We talked all about the best ways to build concrete relationships and I shared some of my own most unbelievable stories that Goodie Nation community members could really find actionable! He brought in so many talented guests to speak that he had to break it into two recordings lol! I guest on the first recording and come in around 5:23:15.

Here’s the link!

I came back again that week to do another video cast with my friend Bob on a very special holiday-themed live episode of “Coffee With Bob” and it was a blast meeting the other guests. Looking forward to catching up with them in the new year. 🎙️

I published my article “How I Went Viral by Ignoring One of the ‘Rules’ of LinkedIn” on the LinkedIn experiment that I ran all through the spring time. 📈📈📈

In it, I described how I used certain tactics in particular, one often recommended against — in my LinkedIn strategy to rack up more than 1.6 million post views over just about 12-15 posts.

Mubs and I redesigned HowManyPeopleVoted.com for the Georgia Senate runoffs!

And it was retweeted by Georgia State Senator Jen Jordan! 😱🗳️🙌

I wrote about our decision to redesign it here. It’s important to stay involved and we knew this was a project worth continuing forward on.

Celebrated my sister’s 26th birthday! 🎂

I turned 30. 🎂

Voted for the third time this year.

Had an awesome time guesting on the “Progressholics” podcast with Devesh Tilokani. 🎙️

Here’s the link!

Recorded my last guest podcast spot of 2020 with my friend & LinkedIn influencer Luke Williams on his “30 Conversations with Entrepreneurs” event and had an awesome time wrapping up the year discussing how people can begin or continue to build incredible networks in 2021. 🎙️

I’ll definitely be back for another chat on one of his casts!

Celebrated one year for the second night my girlfriend and I love to celebrate…which happens to also be my parents’ anniversary, funnily enough.

And this year they celebrated 40 years!

Took Chelsea to the Chattahoochee Nature Reserve on one of her break days to see some birds and plants. It was a great place to socially distance and she loves the outdoors!

It flurried a little in Atlanta. ❄️

One of my favorite bands Eve 6 liked one of my tweets — pretty good way to round out a tough year. 🎸

Reflecting on 2020

This was a hard year for everyone. There were a lot of challenges to overcome. But I’m grateful that at the very least I have people I love around me as I move into my 30s. Perhaps a little cliched, but that’s how I feel as this year draws to a close.

Even with this crazy pandemic, 2020 was a marathon year for me. I guested on numerous podcasts, launched multiple projects, and coordinated for a major tech event. I began building my brand around the Zero To One Networker persona and philosophy, and look forward to seeing that grow in the new year. On the personal, I formed wonderful memories with those closest to me.

As I said last year, no plan ever survives the battlefield. So while there were things I wanted to accomplish this year, I know they’re well on their way to happening next year. I’ve grown as a creator, builder, entrepreneur, and most importantly, as a person. As I move into a new decade of my life, I’m excited to see that continue!

2019: A Year in Review

Last year, I took a look back at some of the things that I accomplished throughout 2018. It was a simple writing, but something which really provided some fantastic perspective.

Oftentimes, it can be all too easy to lose track of the little victories which we accumulate in pursuit of our broader goals. But for me, acknowledging these smaller steps has led to an ever-growing appreciation for the bigger picture.

And so with that, here are a few of the highlights from my 2019 year.

lake

January & February

I kicked the year off by sharpening my meme-making skills. 😂

49381637_10212818555515106_8635931990933110784_n

As with the last couple years, January brought me what’s become an annual picture with my friend Arlan Hamilton — the work she’s doing with her team at Backstage Capital is something I love supporting here in Atlanta. Her talk this year was no less compelling.

Adam & Arlan 2019

March

I was super excited to have my friend Emily Best here in Atlanta to discuss the work she’s doing at her company Seed&Spark, and the opportunities for the Atlanta film scene.

53020251_10213176491143273_451465611873091584_o

“Three sibs” picture with our brother before he went abroad to Germany for six months!

53442030_10213214752579785_4552825913997262848_o

Two of my best friends in the world formally asked me to be their best man. I could not be more thrilled and am so excited to be there to support Luke and Danielle when they get married. It seems I’ll have to go rent a tux! 🤵

Best man pic

FB_IMG_1523996907314

I had an awesome time recording my first podcast as a guest on Tyler Wagner’s show, “The Business Blast Podcast”. We talked about music, startups & tech, my time as a music journalist, and how learning to build relationships has been key to all of it. 🎙️

👉 Listen to the episode here! 👈

53657249_10213233572210264_5154552056232542208_o

55538068_10213310358689878_4608571402633609216_o

I did an interview with Omni Calculator for their #HuntedHunters series discussing music-tech, startups, and the importance of cultivating relationships.

👉 Read the full interview here! 👈

55529843_10213263924569054_7068185974894755840_o

Sometimes the most interesting opportunities come to you from the most serendipitous of sources. 🙃

April & May

I got retweeted by Dee Snider, the legendary lead singer of Twisted Sister! 😱

56608764_10213375232231676_4313190584538890240_o

And getting retweeted by Atlanta Magazine was kinda cool too.

food

I was floored (and truly humbled!) to be name-dropped by Jessi Hempel during her interview with Recode. Formerly of BackChannel, Business Insider, Fortune, and Wired, and now the editor-at-large at LinkedIn, I’ve followed Jessi’s writing for a few years now, and it was some of the first material I gravitated towards upon my entrance into startups & tech. Sometimes in this business (as with everything in life, I suppose), you wonder if you’re making any sort of impact or impression. It’s moments like this that underscore the answer: yes. 😱

57750867_10213432297218265_5332555674440171520_o

Go out and bring the very best value you can to people; all the rest takes care of itself.

Here’s the full transcript of the interview and here’s the podcast itself. I highly suggest listening to the whole thing (I’d also recommend listening around minute 23:01 😉).

I didn’t make it to the #PitchAtlanta event at the Atlanta Tech Village, but I did make it to the afterparty where I was introduced to the incomparable David Lightburn.

Here’s a snap of the great panel I hope to hear live next year!

pitch atlanta

The excitement continued as I became more politically active, meeting a number of rising stars. Some I took pictures with and some are people I’m quietly continuing to meet with. 🗳️

Get out there and get active!

Here I am with Georgia Senate candidate Jon Ossoff.

57000844_10213409594010699_863629820561457152_n

And here I am with Gwinett County Board of Ed Representative Everton Blair, Jr.

56907685_10213409594370708_3106793876648624128_n

June & July

Went to a great 90s punk tribute show downtown with the bestie Abby (before her move to Ohio). This picture accurately captures our friendship. 🙌

61735636_719333811815513_918568637030203392_n

I could not have been prouder of my parents — their win at the 11th Circuit (in a gender discrimination case) was cited at this year’s NELA Conference in New Orleans. Huge deal with far-reaching results. ⚖️

NELA

I met Kwam Amissah around the holiday time last year through Ruben Harris. It’s been awesome to see his growth in the tech world and exciting to hear about his current projects — here we are at Flatiron Atlanta!

(Picture taken by the incomparable Tammy Carson, whom I also met this year!) 📸

Kwam flatiron

I always love it when Career Karma CEO Ruben Harris is in town and I’m able to come out to support him. He’s doing awesome things in tech and I’m super humbled to count him as a friend & ally. 🚀

I’m also continuously thrilled by the serendipity of tech — it was at this event, heading out to support Ruben, that I had the immense pleasure of meeting Charles Pridgen, a huge asset to the Atlanta tech scene. 👍

Ruben Harris. gathering spot

Then it was time for a break for a little while. Wheels up for a couple weeks in Europe traveling with my mom — one of my best friends in the world. ✈️

pre-flight

And here’s the post-flight exhaustion in the Frankfurt airport.

post flight

First stop (same day!) — historic Mainz, Germany. The medieval history nerd in me was all kinds of happy. 🇩🇪

Mainze

August 

Next day — first full day in Germany, we went to Heidelberg. 😎

IMG_20190801_174247274_HDR

We took in some amazing Jewish history in Worms. Here’s Mom going into a synagogue that is hundreds of years old.

worms

Hopping over to France, we experienced Colmar, a town in Alsace known as “Little Venice.” 🇫🇷

colmar

We saw the Château du Haut-Kœnigsbourg in France. The medieval history nerd in me continued to geek out. 🏰

chateau

I saw a hedgehog at our Airbnb and my life was complete.

hedge

We stopped in Basel, Switzerland to see the synagogue. It was closed, but the architecture is amazing. 🇨🇭

synagogue

Stopped by the Jewish Museum of Switzerland in Basel before leaving the city.

museum

Next day brought Lauterbrunnen — it’s cold in the Alps even in the summer.

68905416_10214142513133219_6566868385559216128_o (1)

We climbed the Schilthorn (ok, it was a cable car, but it was still 9744 feet up!). 🚠

schiltorn

Jungfrau is known as the “Top of Europe” (11,333 feet). It also means snow in the summertime. 🗻

jungfrau

Driving back north to Germany, we decided on a couple side-stops…

Like Vaduz, Liechtenstein! I feel like Fulton County in Atlanta is bigger than this whole country. (But it’s an awesome country!). 🇱🇮

liech

And dinner in Bregenz, Austria. 🇦🇹

This is my Mom, the badass master scuba-diver, Columbia-trained attorney licensed in three states, mature as can be…

austria

I wasn’t leaving Germany this time without seeing Augsburg. The historian in me demanded it.

Augsburg

We went to see the synagogue here. Truly one of the most gorgeous synagogue interiors I’ve ever seen. They didn’t allow pictures in the sanctuary, but I will be going back sometime in my life.

synagogue augs

Ulm, Germany was beautiful. We took time to see some of the most popular sights.

And some of the most nondescript — here is the Holocaust Memorial behind the newly rebuilt Ulm synagogue. ✡️

Uln

Before we did dinner in the town, we had to climb the Rothenburg city walls. Here’s Mom trying to distract me from taking a good picture because she thinks she’s funny. 😂

rotenburg

While Josh finished his final exams, we took in the beautiful town of Bamberg.

bam

And here’s the camera capturing my face just after she tells me a ridiculous joke. 🤦‍♂️

bamberg

Last day before our flight home with Josh in the morning. Some wine in Frankfurt to celebrate a wonderful trip.

frank

September

Back from Europe, a week of rest, and then I so enjoyed finally having the chance to meet the phenomenal Lolita Taub in person. Gorgeous view of Baltimore in the background!

Lolita

Then over to Washington, D.C. to visit Shaina for her birthday. She makes funny faces.

69617626_175211973642998_8111663749930156032_o

She also made me a special keychain — “one tiny fuck” as she called it.

fuck

We hit up the Renwick Gallery in Washington, D.C. to take a peek at work from David Best (who’s most well-known for his ephemeral wooden Temples at Burning Man). 🔥

burning man

And yes, we are very mature…

mature

I did an awesome interview with entrepreneur Rich Cardona which I’m excited to post in the new year! And had the immense pleasure of meeting Allen Gannett before heading back to Atlanta.

I published this piece on three things you should be doing on LinkedIn (or you’re missing out!).

And then dropped my second podcast recording as Mario Porecca’s guest on his fantastic show the “Ten Minute Mindset.” We talked about humor, humility, creating value, how to define a mission, and how to build relationships with people who might otherwise seem unreachable. 🎙️

👉 Listen to Part One of the episode here! 👈

10min mindset

👉Listen to Part Two of the episode here! 👈

powerful

Made it out to Atlanta Blockchain Week to hear about some of the great blockchain and crypto stuff happening in Atlanta tech. ⛓️

blockchain

I met Jon Ossoff again at his official Senate campaign kickoff event.

71146836_10214424402140268_1955493138080464896_o

And I met the legendary civil rights icon and hero Congressman John Lewis as well!

70829662_10214424346498877_5835252906055434240_o (1)

October

You know it’s gonna be a good month when it starts with old college friends coming to visit — thanks Esther!

71909620_10214501833796011_8196537041048043520_o

October was an absolute marathon of Atlanta tech! I started the month off by landing access to the first-ever OTT Fest! The sheer number of talented film, tech, and media speakers over the multi-day event was incredible. 📽️

OTT

I finally met OTT Fest founder (and newly-minted Thea CEO!) Kate Atwood in person.

kate atwood

I won a Roku…from tweeting about the amazing panels… 😱🤣

roku

Over the same day during lunch, I raced up to Google Atlanta in Midtown and was able to see my friend Antoine Woods speak at their Founders RoadMap event.

woods

So I was able to add to my “Google guest” pass collection (I’ve now crossed off Atlanta, Seattle, and San Francisco ha).

71949265_10214506855961562_541273631435522048_o

I was super excited to serendipitously hear Stefanie Jewett speak too, and finally meet her in person as well. 😃

jewett

I was able to attend the TechStars Atlanta demo day and hear some awesome new companies pitch! 🚀

techstars

I kept up the pace by heading out to Atlanta’s Startup Battlefield.

battle

I was excited to record my third podcast episode as a guest with Luke Williams on his show, the “Grab a Cloud” podcast. The episode drops early in 2020! 🎙️

And my fourth show as a guest, on Emily Velilla’s show, also releasing in the new year. 🎙️

Then I capped off October’s tech marathon by going down to my first Atlanta Startup Village event (thanks to Aly Merritt for the invite!).

village

Actually that’s a lie; October’s tech marathon was really capped off with an awesome care-package from my friends over at Shrug Capital (thanks Nick and Niv!). 📦

shrug

November

Could November begin any better than another amazing care-package from the incomparable Nikki DeMeré, who has become one of my closest friends and allies?

I don’t think so. 🤗

76962863_10214718818540494_7307409154996436992_o

I was super excited to represent my alma mater Brandeis University at the college fair this year. Once a Bradeisian, always a Brandeisian. 😎

74880663_10214725559309009_6409004556197298176_n

Back up to D.C. to spend Thanksgiving with Shaina. Can’t believe I’ve now known her for ten years. But she works for a tour company and told me some of the cool things about D.C. as we walked around. 🇺🇸

78896482_10214858070941717_5206327092416872448_o

And I introduced her to her first Philz Coffee! ☕️

78230503_10214898503512506_8602850031105474560_o

A day in Fredrick, Maryland with Shaina and Kate, two of my closest friends in the whole world. It was cold haha. And Kate’s son is adorable, even if he’s not interested in the picture. ❤️

78142619_10214877823995531_5161761145953976320_o

Met up in D.C. with my other college friend Victoria — and I was rocking my Liechtenstein shirt.

vic

And I started planning a short webinar with my friend Elaine Jacques — we’ll see about getting it out the door in the new year. 😉

December 

With multiple birthdays and anniversaries, December is family time.

80562758_10220459856508377_4786623493842141184_o

Met this wonderful girl a couple months back — here we are at Garden Lights at the Atlanta Botanical Gardens. Chelsea made funny faces in some pictures… 😂

lights

And we saw Hanson! The 90s kid in me was happy. 🎸

hanson

han

December is also friends and siblings time.

friends

Mom couldn’t resist taking one last funny picture of me for the year. ✡️

one

And of course I had to finish the year by posting my new list of “100 Independent Albums and EP’s” that people probably missed in 2019. Gotta keep the ties to the music world strong. 😉🎸

Reflecting on 2019

This was a marathon year for me. I feel as if the seeds that I sometimes serendipitously planted years ago in tech and music really began to yield amazing relationships and opportunities in 2019. And I don’t see it stopping anytime soon. I can see myself continuing to write about music, tech, relationships, mental health, business, and diversity, and so much of my inspiration is drawn from dialogues I had this year.

No plan ever survives the battlefield, and 2019 was certainly no exception to that rule. But I’ve grown as a person and as an entrepreneur, and intend to keep that trajectory moving at full force as we move into the next decade.

Bring on 2020! 🚀

(And remember to look for the orange sunglasses. 😎 😉)

orange

 

 

 

 

100 Awesome Independent Album and EP Releases You Probably Missed in 2019

Welcome to the FIFTH annual list of independent albums and EP’s that probably slipped under your radar this year. I’ve been in the music industry for over a decade at this point (I know right?!) and it continues to floor me just how much talent is out there.

Yet here we are again, with even more incredible music for you to sink your teeth into. One of the truest things that keeps me creating these lists year after year is the excitement I derive from the serendipitous discovery of these wide swaths of creativity. Sometimes the best artistry emerges from the best-kept secrets.  🤘🎸

Since 2015, I’ve given you lists of 100 independent albums and EP’s you probably missed during the year. Here they are:

And so, here is the 2019 list in all its glory. I’m equally excited for the new crop of artists here as well as for those returning again. A healthy helping of the content on this year’s list is from artists I’ve known for years and who continue to crank out new material. It’s all balanced by an influx of new content from new artists whom I’ll certainly be keeping tabs on into the new year.

As with all previous lists, these 100 albums and EP’s come from artists all over the world. This year’s list includes artists from: Canada, Greece, Germany, Spain, Austria, Hungary, France, almost ALL of Scandinavia (Sweden, Norway, Denmark, and Finland!), Australia, Estonia, Argentina, Mexico, the Philippines, New Zeland, Indonesia, Switzerland, Italy, Russia, Bulgaria, the U.K., Poland, and 21 different U.S. states. The independent world is massive.

It’s always interesting to see what each year brings in terms of style and genre, and this year’s list seems to heavily feature classic garage punk, pop-punk, shoegaze, alternative, metal, folk rock, and hard rock material.

With all that out of the way, here are 100 of the independent albums and EP’s that you probably missed in 2019. All were released during the 2019 calendar year.

As always, albums are in no particular order.

Remember, if you dig this and want to see more, follow me on Twitter @adammarx13 and let’s talk music, tech, and startups!

Come take a peek under the radar at the material you probably missed this year—live in my music world for a little while. 😎👍

 

1. What Happened To Us? (Vol. 1)The Head — Atlanta, Georgia, USA

What Happened to Us

2. Breathe In ColoursForever Still — Copenhagen, Denmark

Breathe in Colours

3. GhostBloody Diamonds — Toronto, Ontario, Canada

Ghost

4. I’m The ReaperThe Beautiful Monument — Melbourne, Australia

I'm The Reaper

5. Gone Off the EarthFelic — Helsinki, Finland

Gone Off the Earth

6. Far CanalFox Ache — Brisbane, Australia

Far Canal

7. EphemeralWe Are The Catalyst — Gothenburg, Sweden

Ephemeral

8. Hannah Wicklund & The Steppin Stones on Audiotree LiveHannah Wicklund & The Steppin Stones — Los Angeles, California, USA

Hannah Wicklund Live

9.  Retrospective | ReactiveHave No Clue — Esztergom, Hungary

Retrospective, Reactive

10. Mourning Vibes IIDownStater — Quebec City, Quebec, Canada

Mourning Vibes II

11. When Daughters & Sons RevoltPast Tense Of Never — Graham, North Carolina, USA

When Daughters

12. Show Me Your TeethBeth Blade and the Beautiful Disasters — Cardiff, Wales, UK

Show Me Yourth Teeth

13. The Extinction of UnicornsThe Dead Love — Sydney, Australia

The Extinction of Unicorns

14. The Wood Room SessionsJust Like Honey — New York, New York, USA

The Wood Room Sessions

15. Useless HandsRival Town — St. Catharines, Ontario, Canada

Useless Hands

16. Not So BoldDance Contraption — Grand Rapids, Michigan, USA

Not So Bold

17. Main Street RevivalMain Street Revival — Ottawa, Ontario, Canada

Main Street Revival

18. Crowned In FrostFrozen Crown — Milan, Italy

Crowned In Frost

19. Come What MayOh See Demons — Bergen, Norway

Come What May

20. How Your Life’s Played OutMontgomery — Toronto, Ontario, Canada

Howw Your Life's

21. Alone in the DarkIn Good Nature — Boston, Massachusetts, USA

Alone in the Dark

22. Brand New WorldDesert Queen — Tartu, Estonia

Brand New World

23. Asleep in the Deep EndAndross — Philadelphia, Pennsylvania, USA

Asleep In The Deep End

24. It Was BeautifulFawner — Bristol, England, UK

It Was Beautiful

25. TrayaSet Fire — Boston, Massachusetts, USA

Traya

26. Notti di FolliaOut For Summer — Moderna, Italy

Notti di Follia

27. SliceSpo — Salt Lake City, Utah, USA

Slice

28. Feeding The VoidHysteria — Dresden, Germany

Feeding the Void

29. Here & Now (EP)Dangerfield — Brisbane, Australia

Here and Now EP

30. CelebrationCityState — Holyoke, Massachusetts, USA

Celebration

31. Dream LivingLost Mind — Torrelodones, Spain

Dream Living

32. So It BeganSilvernite — Greece

So It Began

33. Bridges We Build | Bridges We BurnTeresa Banks — Helsinki, Finland

Bridges We Build, Bridges We Burn

34. SerenitySaint Raven — Salt Lake City, Utah, USA

Serenity

35. Two SidesDirty Rugs — Seattle, Washington, USA

Two Sides

36. ATERAZea Mays — Bilbao, Spain

Atera

37. LP1Clouds & Satellites — Savannah, Georgia, USA

LP1

38. Three on Three EPJack Droppers & the Best Intentions — Grand Rapids, Michigan, USA

Three on Three EP

39. CRAFTING EPCRAFTING — Wilmington, Delaware, USA

Crafting EP

40. The World ConspiresBirdeatsbaby — Brighton, England, UK

The World Conspires

41. TranscendHello, Mountain — Denver, Colorado, USA

Transcend

42. Spiral DownBlue Velvet Drapes — Los Angeles, California, USA

Spiral Down

43. RedeemerRed Handed Denial — Toronto, Ontario, Canada

Redeemer

44. MaladjustedMy Secret Haven — Warsaw, Poland

Maladjusted

45. Glitter TrailsGlitter Trails — Los Angeles, California, USA

Glitter Trails

46. MemoriasCarla Monterrubio — Mexico City, Mexico

Memorias

47. The TollDUSK — Vienna, Austria

The Toll

48. Manic EPLie to Life — Detroit, Michigan, USA

Manic EP

49. Genetic NobodiesGenetic Nobodies — Los Angeles, California, USA

Genetic Nobodies

50. Skull FlowerJohn Tessier — Paris, France

Skull Flower

51. UnbreakableKeep Flying — New Jersey, USA

Unbreakable

52. Scream In My DreamStrangers In The Attic — Zurich, Switzerland

Scream in My Dream

53. Stories in TimeTime Jugglers — Sofia, Bulgaria

Stories in Time

54. A New DawnAltHero — Santa Cruz De Tenerife, Spain

A New Dawn

55. On A FlowBreitenbach — Frankfurt, Germany

On a Flow

56. L’hameçonATHECIO — Lyon, France

L'hamecon

57. Dusky WingDusky Wing — Los Angeles, California, USA

Dusky Wing

58. PALIMONY EPPALIMONY — Gainesville, Florida, USA

Palimony EP

59. On FencesBetween Bodies — Berlin, Germany

On Fences

60. DormancyPlaying Pretend — Philadelphia, Pennsylvania, USA

Dormancy

61. Woodland RitesGreen Lung — London, England, UK

Woodland Rites

62. Peachy Keen EPGolden Cinema — Charlottetown, Prince Edward Island, Canada

Peachy Keen EP

63. ThunderjoyWest Valley Shakers — Sheridan, Oregon, USA

Thunderjoy

64. Queen of the PillThe Jackets — Bern, Switzerland

Queen of the Pill

65. After DarkPale Lips — Montreal, Quebec, Canada

After Dark

66. ErebusReturned To The Earth — Nuneaton, England, UK

Erebus

67. SchizophreniaAltersight — Saint Petersburg, Russia

Schizophrenia

68. IVOMAHA — Toronto, Ontario, Canada

IV

69. EgressTopLady  — Tulsa, Oklahoma, USA

Egress

70. Blind by MidnightDino Bravo — Burlington, Vermont, USA

Blind by Midnight

71. Cool EvilGlued — St. Louis, Missouri, USA

Cool Evil

72. StressorWine Lips — Toronto, Ontario, Canada

Stressor

73. Here It IsFragile Canyons — Minneapolis, Minnesota, USA

Here It Is

74. Feels Like ForeverPretty Bird — Indianapolis, Indiana, USA

Feels Like Forever

75. Larmes ConfettisCosmophone — Trois-Rivières, Quebec, Canada

Larmes confettis

76. UNOBlack Betty — Villa Maria, Argentina

UNO

77. The GhostwriterThe Ghostwriter — Detroit, Michigan, USA

The Ghostwriter

78. Pen NamePen Name — Canterbury, England, UK

Pen Name

79. Hoping, Not HopefulLow Vault — Baltimore, Maryland, USA

Hoping, Not Hopeful

80. Planet HunterPlanet Hunter — Wellington, New Zealand

Planet Hunter

81. Butterfly DistortionDive to Blue — Buenos Aires, Argentina

Butterfly Distortion

82. Take Her My LifeCastle Black — Brooklyn, New York, USA

Take Her My Life

83. Starburst – EPTruett & The Traitors — Springfield, Missouri, USA

Starburts EP

84. GoMoND — Bandung, Indonesia

Go

85. A War WithinEnmy — Cincinnati, Ohio, USA

A War Within

86. The Devil You KnowThe Coathangers — Atlanta, Georgia, USA

The Devil You Know

87. Manic MoodEasy Jane — Beirut, Lebanon

Manic Mood

88. DemonstrationFloral Canyon — Phoenix, Arizona, USA

Demonstration

89. ExhaleThe Sleep Department — Brooklyn, New York, USA

Exhale

90. epSoft Topics — Minneapolis, Minnesota, USA

ep

91. SPLASH – EPService Delay — Toronto, Ontario, Canada

Splash EP

92. Welcome to the BlockStonewall BLVD — Denver, Colorado, USA

Welcome to the Block

93. The New Joys E.P.The New Joys — Brooklyn, New York, USA

The New Joys EP

94. SuperfuzzSuperfuzz — A Coruña, Spain

Superfuzz

95. OvernightInsomnia — Milan, Italy

Overnight

96. EP 2019Dischord — Aix En Provence, France

EP 2019

97. Young & DumbAll In Due Time — New York, New York, USA

Young and Dumb

98. Indeed EPIndeed — Budapest, Hungary

Indeed ep

99. MuralMural — Cebu, The Philippines

Mural

100. No Missed Calls, No New MessagesThe Ragetones — Pueblo, Colorado, USA

No Missed Calls

***

If you enjoyed this list please share and give these artists some love!

2018: A Year in Review

IMG_20181117_101833_613

Back in January, I set a list of goals for myself this year.

It may have been a bit lofty, but I am nonetheless proud of what I got done this year. I achieved some of them, and some of them I’m reinstating for next year. But life is about more than just work goals — here are some of the highlights of my 2018. 👍

January

I opened January with a slew of great projects. I continued writing for Crunchbase News, writing more on Spotify as they approached this April direct listing. My dad then proceeded to make a joke about the direct listing — I’m still laughing. 😂

DSV0bSmVwAELaTS

A week later, I followed that with some interesting editing work on Andy Sparks’ new Holloway project.

January capped with a great talk from Arlan Hamilton here in Atlanta, which of course I enjoyed attending. It was great to see Arlan again and hear her backstory — “inspiring” barely begins to appropriately describe it. 🙌

27500953_10210703635683432_444974783585454804_o

Though I didn’t publish too many Minimum Viable Network pieces this year, one of the ones I’m most proud of drew heavily on my experience during Arlan’s talk. I begin to think a lot more about the power of ubiquity.

I finally said goodbye to my iPhone 4S. 📱

DUGp7KFU0AEGDri

Remember that time at the Product Hunt party last year that Eric Willis was poking fun at me for still being the only person in tech with one? 😂😱

C3jB6ttUMAAvzE8 (1)

I snagged an invite to the Atlanta Jewish Film festival — they made me wear a tie. 😱 👔

DUV1WnPVwAA11aR

February & March

February was slow, but in March, I took a break from Atlanta for a few days to fly up to D.C. for the gun reform march — the March for Our Lives speakers were amazing to hear in person.

DZE9-R-XcAE71uD

My college friend and I caught some culture at the Smithsonian.

IMG_20180326_154512425

A week later, March ended on a high note when I had the pleasure of meeting Randi Zuckerberg following her talk at Georgia State. 👏

DZZIejAUQAA6db4 (1)

April

In April, I started becoming much more vocal about harassment, diversity, inclusivity, and accessibility. I’ve been a huge supporter of Backstage Capital since I learned about their mission, and I believe equally as much in the work being done by Aileen Lee, Jenny Lefcourt, and others at AllRaise.org. I’m happy to be an ally in whatever way I can and will continue to be loud about changes which need to be made. I’m similarly inspired by and have become an ardent supporter of the work that Melinda Epler & Wayne Sutton are doing with Change Catalysts (plus their partnership with Backstage is fantastic!). 🤔

I saw some of my closest college friends in New Jersey and considered leaving tech for a future in modeling. Then reality set in. 😂

DaY0767VQAAzgjD FB_IMG_1523996907314

I published my last piece on time & money before taking a long, well-deserved break from writing.

I made a meme.

DbvSjIOVwAEjYtS

May

Right around mid-May, I hit a wall. I was having a hard time fighting past some anxiety and depression. I was having constant conversations with some of my closest friends and supporters, to whom I will always be grateful. But I realized that conversations may not be enough, and perhaps some fresh air was in order. So I took a break from Atlanta and worked on changing my perspective.

June

I flew out to the Bay Area and got to see Kiki Schirr again (she also hosted me, which means she’s a special kind of saint lol). Day 1, I had lunch with my super-patient editor Alex Wilhelm and he gave me a tour of the Crunchbase offices! 👍

Dglia_IVMAA__sj.jpg

I finally got to meet Ken Yeung in person after many months of snarky Twitter comments. He’s just as snarky in person. 😱

DgOqf-wUYAErrMr

I drank a lot of Philz Coffee. A lot. ☕

DgKaTo9W4AAVmye.jpg

Coffee with Barrett Daniels, who’s become a close friend and confidant, and with Rei Wang, someone whom I think is doing fantastic work with new founders. Then got to drop by and finally meet Ruben Harris in person! 🚀

Lunch again with Adam Singer, and got to hit up his album release party! It ended up making my list of new albums this year (see below). There was a lot of snark and even more discussion about music than we normally touch on.

DgGCsTqUYAAVsTW

I meandered down to San Jose and had lunch with Poornima Vijayashanker, who’s been both a pivotal influence on my understanding of accessibility in tech, and an amazing friend. 🤗

DgQ7zHuV4AAhhmS

I hit up Sacramento for some awesome hiking with college friends.

IMG_20180617_150936172

July

Then came some time in Chicago, where I had some awesome pizza with fellow Crunchbse News writer Jason Rowley. He’s got great taste in pizza places. 🍕

Dg-2P24WsAAcAJ0

I hung out with a college friend I hadn’t seen in years.

IMG_20180701_202933656_BURST000_COVER_TOP

I met Cory Warfield, who’s become a close friend and mentor, and has completely turned me on to using LinkedIn in a new way. 🙌

IMG_20180702_110955515

Got back to Atlanta just in time to go meet Emily Best— her company Seed&Spark was putting on a great event here in Atlanta. 📽

Dh65QtVU8AA58pK

I finally met Andrea Hernandez in person at an event here in Atlanta to promote more women in tech and business. 👏

DjJ71o7UUAAAQoQ

I saw the March for Our Lives speakers at their town hall here in Atlanta.

DjZRRPrU0AYMbCb

I snagged tickets to *the FINAL* Warped Tour here in Atlanta. Got to see Less Than Jake, Reel Big Fish, Simple Plan, The Red Jumpsuit Apparatus, Mayday Parade, August Burns Red, and The Interrupters. 🤘🎸

DjcgF6LU0AA53wE

August & September

In September, I had the super pleasure of meeting Jim Augustine— COO of Zuckerberg Media— when Sue’s Tech Kitchen came to do their event in Atlanta. 👍

DnJqy4jWwAAMBl8

I spent a lot of time thinking about anxiety & depression, and talking about how to address these issues in a much more pointed and accepting way. I am more thankful than I could really even articulate to those of my friends— especially those in the startup/tech world— who have supported me through these challenges in my own life. To Kiki Schirr, Alex Wilhelm, Jason Rowley, Christina Warren, Nikki DeMere, Poornima Vijyashanker, Adam Singer, Espree Devora, Nick Abouzeid, Bryan Landers, Cory Warfield, and numerous others who have helped me find a more positive mindset this year, I am eternally grateful. 🤔🤗🙌

October

I voted early—  there are big things coming in the near future for Georgia. 🗳

Dpp-IQxU0AAdEw0

Halloween encouraged me to wear a tie more often ha. 😉 👔

Dq1-nOEU8AALZA9

November

Hit up New Jersey for Thanksgiving break and Kerry Flynn took me to an awesome bar! We talked tech, music, and going to school in Boston. 🤘

Dsh9qOkUcAIBNTl

Some family time at Ellis Island. This has inspired my sister to start researching our family history and in the last few weeks, we’ve all learned things we never knew!

Dsixl5eWkAE4NoZ

Then the siblings and I pretty much froze at the Statue of Liberty. 🗽

IMG_20181121_140530886

I returned from my six-month break from writing, and damn it felt good.

I’ve been exploring new projects with some awesome people— we’ll see what picks up in the new year.

December

I doubled down on Atlanta.

And I capped off this year with my new list of “100 Independent Albums & EP’s” that you all probably missed at some point.  😎🎸

Reflecting on 2018

The second half of 2017 was extremely hard for me for a number of reasons and I tried to enter 2018 with a new mindset. Nothing ever goes 100% according to plan, and I had a couple stumbles this year. But I’ve grown my network, cultivated deeper relationships, tried to create as much value as I could, created new things, and became determined to live my life in a more positive way. None of these things happen overnight, but it’s all about the journey.

Be well all, keep moving forward!

Bring on 2019! 😎🎉

 

 

 

 

 

100 Awesome Independent Album and EP Releases You Probably Missed in 2018

Another December just about passed, and another 100 independent albums and EP’s you probably missed this year. In any artistic industry, so much of the exciting content flies quietly under the radar, except for when you know where to look for it. 🤘🎸

Since 2015, I’ve given you lists of 100 independent albums and EP’s you probably missed during the year. Here they are:

Now here comes 2018’s. I’m so stoked for the new crop of artists here, as well as for those returning again. A lot of the content on this year’s list comes from artists I’ve known for years, producing music for new projects they’ve put together recently. This is a different kind of excitement; I love seeing the evolution of these creatives.

As with all previous lists, these 100 albums and EP’s come from artists all over the world. This year’s list includes artists from: Canada, Greece, Germany, South Korea, Belarus, Austria, Singapore, France, South Africa, Sweden, Australia, Norway, Spain, Estonia, Ukraine, Italy, the U.K., Switzerland, Russia, and 22 different U.S. states. The independent world is massive.

It’s always interesting to see what each year brings in terms of style and genre, and 2018 seems to have been heavy on punk, pop-punk, alternative, instrumental, metal, and jazz-influenced material, both in terms of my personal taste and overall releases.

With all that said, here are 100 of the independent albums and EP’s that you probably missed in 2018. All were released during the 2018 calendar year. Music is multidimensional, and all these artists should be treated as such.

As always, albums are in no particular order.

Come expand your universe and live in my world for a little while. 😎👍

1. Satellites — Chelsea Shag — Atlanta, Georgia, USA

91-og

2. Painting with Scissors — Andy Gruhin — Silver Spring, Maryland, USA

vinylcover1

3. Feels — Fair Panic — Wayne, New Jersey, USA

Fair-Panic

4. Overseas — White Coven — Zaragoza, Spain

a3003327969_16

5. Hannah Wicklund & The Steppin Stones — Hannah Wicklund & The Steppin Stones — Nashville, Tennessee, USA

61Vm4h9-Q+L._SS500

6. Dreamland — Just Like Honey — New York, New York, USA

a3207220063_16

7. Personal Issues — Oh See Demons — Bergen, Norway

a3525937996_16

8. My Only Hope — Adam Singer — San Francisco, California, USA

320x0w

9.  Mind Tricks — Brownstone Inc. — Graz, Austria

a0439409715_16

10. Thriving, Given The Consequences — Soviet Ohio — Syracuse, New York, USA

a1112758894_16

11. In Moon We TrustHālley — Paris, France

a3577484841_16

12. What The Wreck? — Stan Stewart — Ithaca, New York, USA

a0554072234_16

13. Poor You, Part Two — Jinxbox — Middlebury, Vermont, USA

a2108324442_16

14. Centipede – EP — Blooming Fire — Los Angeles, California, USA

a3336471010_16

15. The Candleman and the Curtain — The Earth and I — Warwick, New York, USA

a3618777582_10

16. Everyone I’ve Ever LovedValleyheart — Salem, Massachusetts, USA

a0993442545_16

17. Kingdoms — Coopertheband — Nashville, Tennessee, USA

a2543267401_16

18. Self Titled — Alias May — Melbourne, Australia

a0918365614_16

19. Make My Millennium — Resident One — Atlanta, Georgia, USA

a0265427535_16

20. FunnySexyCoolHollywood Horses — Birmingham, Alabama, USA

a1698829475_16

21. .ghostworld – EP — .ghostworld — Singapore, Singapore

a3994727554_16

22. Heaven and Her Demons — BlackBeak — Johannesburg, South Africa

a2368806921_16

23. Wherever That IsPanhandler — Stockholm, Sweden

a3112158851_16

24. White Roses EP — Dream Chambers — Nashville, Tennessee, USA

a1866432777_16

25. Soul Transfer — Emphasis — Tallin, Estonia

a1829337801_16

26. Westline Drive EP — Westline Drive — San Francisco, California, USA

a2577008681_16

27. EP — Lampion — Montreal, Quebec, Canada

a3034075905_16

28. Salvation — The Penske File — Burlington, Ontario, Canada

a3710021663_16

29. Hypnotizing Euphoria — The Who Was Phone — Zurich, Switzerland

a3914038285_16

30. Bridges – EP — For The Fire — Indianapolis, Indiana, USA

a3123376777_16

31. Disposition — Young Animals — St. Louis, Missouri, USA

a4203563041_16

32. Glow In The Dark — Rachel Rose Mitchell — Melbourne, Australia

a0280072884_16

33. Dear Beer — The Bombpops — Los Angeles, California, USA

a1680664549_16

34. Aftermind — HighView — Canberra, Australia

a2269403411_16

35. It’s History, It’s Poetry — Detour North — Chicago, Illinois, USA

a2646676122_16

36. Voices in My Head — Failing Up — Los Angeles, California, USA

a3613083601_16

37. Omega — Shades of Dissonance — Minneapolis, Minnesota, USA

a1886427652_16

38. From the Wild Sky — Halie Loren — Eugene, Oregon, USA

a0197767200_16

39. Up in Roses — Fever — Portland, Oregon, USA

a1085076350_16

40. Passing Years — Looking For Alaska — Regensburg, Germany

a1426972298_16

41. Desire Paths — Turnspit — Chicago, Illinois, USA

a1722262816_16

42. Absolution EP — Keating — Columbus, Ohio, USA

a0504944579_16

43. The Fallen King — Frozen Crown — Milan, Italy

a1414034459_16

44. Heartwoken EP — The Revies — Los Angeles, California, USA

a2680939145_16

45. Amnesiatic — ODD ROBOT — Fullerton, California, USA

a4084673321_16

46. Everything Is Temporary — Between You & Me — Melbourne, Australia

a4147721304_16

47. Duoyu — Duoyu — Athens, Greece

a2173508679_16

48. Six People in a Dream — Baronaqua — Melbourne, Australia

a1914810819_16

49. Hometown Static — Second Street — Kansas City, Missouri, USA

a0357217892_16

50. Happy Thoughts — Midfield — Philadelphia, Pennsylvania, USA

a2602300277_16

51. Becoming a Ghost — Becoming a Ghost — Troy, New York, USA

a3656578818_16

52. BedtimePawn Pawn — Toledo, Ohio, USA

a0153914848_16

53. Alliance — We Call The Shots — Phoenix, Arizona, USA

a0276805423_16

54. Mother’s Keeper — Mother’s Keeper — Birmingham, Alabama, USA

a1496483360_16

55. Is an EP — THIS — Buffalo, New York, USA

a0892900253_16

56. Distraction EP — Paper Citizen — Boston, Massachusetts, USA

a4169772564_16

57. Nostalgia — deerfield. — Syracuse, New York, USA

a4225159085_16

58. Street Talk — Big White — Sydney, Australia

a1264835841_16

59. For Me This Time — Analog Heart — Boston, Massachusetts, USA

a0201023423_16

60. While We DreamLights & Motion — Gothenburg, Sweden

a0020729055_16

61. Raw SugarL’Absence — Zaragoza, Spain

a0602446953_16

62. TamelessBuffalo Rampage — Moscow, Russia

a0283911500_16

63. Never Asked for It EPSorry, Scout — St. Louis, Missouri, USA

a1159769578_16

64. Old SoulSharp Sleeves — Blacksburg, Virginia, USA

a0335872128_16

65. Aspire — VENUES — Stuttgart, Germany

a0373931763_16

66. From Blue to BoneMama Doom — Poughkeepsie, New York, USA

a4067489887_16

67. Heart Whispers (EP) — Grace & the Midnight Angel — Clovis, California, USA

a1938454364_16

68. Cirque Du SkankSkunk Funk — American Canyon, California, USA

a3651745225_16

69. Spring Silver EP — Spring Silver — Silver Spring, Maryland, USA

a4215002345_16

70. The View From HereStealing Home — Concord, California, USA

a0623872756_16

71. Weird’N’ConfusedAppocaloosers — Madrid, Spain

a2512458705_16

72. InceptionWallbangers — Nantes, France

a4284346557_16

73. Wanderlust EPGrowling Rabbit — Minsk, Belarus

a1472767242_16

74. Paper SaintsPaper Saints — Dallas, Texas, USA

a0988209131_16

75. Spinneret EPJEM — Singapore, Singapore

a2623567396_16

76. Cashmore DemosCashmore — Brisbane, Australia

a2047122858_16

77. DakotaGo Murphy — Fargo, North Dakota, USA

a1782963943_16

78. Categories of ColourEither/Or — Vancouver, British Columbia, Canada

a4015250297_16

79. FacadeBoxford — Virginia Beach, Virginia, USA

a0762985239_16

80. Casual CornerBlesst Chest — Portland, Oregon, USA

a2822890915_16

81. Paper HeartsThe Brothers Union — Asbury Park, New Jersey, USA

a2354370146_16

82. New RuinsCandace — Portland, Oregon, USA

a2933760028_16

83. Growing PainEnvious View — Springfield, Missouri, USA

a0694230770_16

84. Hangin’ On!The Glycereens — Brisbane, Australia

a4093110467_16

85. Digital EPAnemoria — Fullerton, California, USA

a2139817272_16 (1)

86. AgonizeSever The Ear — Gwangju, South Korea

a4158821855_16

87. Laugh It Off!Domino & the Derelicts — San Jose, California, USA

a3382894542_16 (1)

88. Glass BonesWolvesMouth — Voorhees, New Jersey, USA

a2811134904_16

89. AshesLed By Lanterns — Birmingham, England, UK

a4010357676_16

90. A Quiet Riot Vol. 1We Are Riot — Bremen, Germany

a2485402848_16

91. Membership DuesSad Girlz Club — San Francisco, California, USA

a3094191861_16

92. Broken CodesIn Parallel — Nashville, Tennessee, USA

a0816977467_16

93. The Deep Sleep — Unveil — Sherebrooke, Quebec, Canada

a1191201111_16

94. The NexstoneThe Nexstone — Kramatorsk, Ukraine

a3120780925_16

95. Comfort Zone — Superhaunted — Miami, Florida, USA

a2639596339_16

96. Fault Lines EPAeve Ribbons — Manchester, England, UK

a0287160869_16

97. Visions EP — Noise Maze — Udine, Italy

a2788192620_16

98.The Outer Space (EP)Fallcie — Saint Petersburg, Russia

a3491251552_16

99. JarenJenn’s Apartment — Lansing, Michigan, USA

a1357539315_16

100. Nothing LeftMy Favorite Fault — Moscow, Russia

a2490215276_16

***

If you enjoyed this please share, and feel free to Tweet me. Let’s talk music and tech!

Unbundled, Part III: Democratizing the Future

Why democratization and identity are the future of music.

1-e4y3jsz54uhez2xfyc51q

This is the final entry in the Unbundled series on music dynamics. Read the previously published pieces here:


unbundled

Power, Gatekeeping, Scarcity, and Democratization

Which brings us back to the last step in the cycle: unbundled once again. Only this time, the unbundled dynamic refers to power and ownership. The new unbundled form of power—referenced above—removes the focus of power from the major labels and fractures it, splintering it to varying degrees among the plethora of new artists and startups now emerging.

This is the best thing that could happen because it leads to a more stabilized version of meritocracy in music. The top-heavy, unbalanced paradigm of major label control over everything that a fan is exposed to is ending, and being replaced with a much murkier—but more expansive—reality. This in turn affects scarcity and gatekeeping on a massive level.

Scarcity is obsolete; democratization wins.

Ownership

Perhaps the most prickly point here is the concept of ownership in the new age. This is a contentious topic even among friends, and no one really knows what the landscape is going to look like in the next few years. What can be surmised, however, is that concepts of ownership of musical material are evolving. Sampling and other trends in electronic and DJ music, along with self-recording and independent releases, have muddied the waters of who owns what and to what extent.

Now the action of covering or remixing someone else’s song and posting it online bristles feathers. But (most) artists who do this also attribute the proper credits to the original artist(s)—many times in the cover or remix’s title—simply because it’s the right thing to do and because it helps them to disseminate their new version.

Asserting that cover songs and remixes hurt the original artist is a cloudy and jaded argument at best.

Yet, the argument can be made that with this new overhaul in ownership orthodoxy, perhaps the right people are now able to own the things they should have been able to all along. Let us not forget the reality of master tapes (where a record label owns the rights to an artist’s original recordings) which so many artists have regretted. Controlling one’s own material, and deciding what to do with it, are the ultimate power plays an artist can make. Appealing to this new sense of power is the best avenue for emerging music startups to make.

Such a concept is fairly reminiscent of points made by bitcoin enthusiasts, wherein a control-dynamic is illustrated. Controlling access to the material—in this case, bitcoin—is the ultimate power, and any major purchaser can go directly to a bitcoin supplier (i.e. miner) and negotiate significant discounts for their volume of purchase.

In this scenario, the music fan is the purchaser, the artist is the bitcoin miner, and the service that serves as a conduit between the two is better off appealing to and providing value to the artist rather than only the fan. Both are important, but the latter controls the material which the former wants to consume.

Money and Community

One of the loudest major factors that floats around is the argument over money, from streaming, downloading, merch sales, ticket sales, etc. Let’s be clear though: streaming and downloading—the purchase of musical material—is not where the real money is for artists. It never has been. The money has always been in the merchandise and live ticket sales. What does this mean nowadays? Community.

While it is certainly arguable and many times probable that new unbundling dynamics have struck at artists’ ability to make money from the sale of their music, it is equally arguable that it has enabled them to make money from other, more lucrative, avenues.

An artist can only sell a $10 album so many times (unless you’re a major label darling). Their real bread and butter is in their community cultivation: growing their base, getting people to come out, getting people to spread their music and message, and capitalizing on those efforts. Streaming and downloading revenue is at best a holdover until a better stream is tapped.

The dynamics that exist now in this new unbundled world provide new opportunities for artists. Now, they don’t need to make their money off music sales or streams. Enough access to fans and communication/funding tools exist that they can actually give their music away for free and turn a profit somewhere else.

And this is exactly what a growing number of artists are choosing to do.

The dissemination of their material onto a global stage is much more important than a few album sales here or there, and leads to better things on the other side. A more expansive universe brings more shows, more exposure, more true fans, and more branding opportunities. These are the real things that grant artists staying power.

The Expansive Powers of Identity

Lastly, there is identity. I examined in a previous piece how we’re seeing the rise of “identity platforms” in media. Music is no exception to this. In fact, it might be the shining example of it.

Identity gives music—and by extension all art—certain powers that contribute staying power. Identity is so powerful precisely because it exists independently of genre, mainstream recognition, money, or history; it’s unique in it’s own ability to build bridges where previously there were none. Regarding music, identity brings together people on a core level that can almost supersede differences they might otherwise have.

The power identity—especially in relation to art and music—in its potential to create ever-expanding identities—to create communities. Money is certainly a factor in this, but if a shared identity which draws people towards one another, and can shield them—for better or worse—from outside forces seeking to compromise that unique, collective identity. As music is given the ability to disseminate more and more, more communities will arise around newly-minted identities, and art as a whole will become more lush and layered.

In the wake of these trends in art, music, and media, the power will lay with companies and platforms to not only cultivate these newly emerging identities, but to provide fertile ground for even more embryonic ones. Music becomes a vessel for the expansion of art and identity.

The Upswing

Where does this leave us? In unchartered territory to start with. Artists will continue to grow their power as new technologies make the opportunities possible. The companies which see this trend and capitalize on it will be the ones to stick around and do well. The others, however, who are resistant to this new set of events, will find it challenging to court artists and acquire material if they are determined to hold fast to a paradigm that was beneficial mostly to the major record labels.

Independents artists, and consumers of all strata (not merely the mainstream), will not be ignored or marginalized anymore. They will continue to experiment with the bundling/unbundling process until they find the right fit for themselves, and for their careers. There will be less of a set standard that all need to conform to, and more of a flexible set of possibilities and avenues for people to mix and match to reflect their changing personal experiences.

The future of music is three things: freedom, community, and democratization.

***

Find me on Twitter @adammarx13 and let’s talk music, tech, and business!

What I’ve Learned from Chris Sacca: Value, Empathy, and People

TL;DR: Life is all about relationships. A reflection on how Chris Sacca’s notions of value and relationships have shaped my views on business and people.

Screen Shot 2016-01-17 at 7.31.46 PM

I was debating whether or not to write this a post under the Minimum Viable Network banner, but in the end it seemed that it was better as a stand-alone thought process. Frankly, I was going to save the whole reflection for another time, but sometimes when you have to write it out, nothing else suffices.

Creative Minds

No doubt that most of the tech and VC world is talking about Chris Sacca’s retirement from VC today. And while I won’t pretend I saw it coming, I also can’t say that I’m 100% surprised by it. Growing up, working, and socializing among artists and creative individuals, one thing I’ve come to accept as true is that truly innovative minds become restless and constantly seek new adventures and challenges.

In my time identifying as a writer, poet, journalist, painter, artist, founder, I’ve heard people who don’t quite understand the pull describe it as “lack of focus” or “a desire for obstacles over happiness.” But that cheapens the real feeling that we contend with; it’s not about lacking focus or not wanting to be happy. Just the opposite—it’s about finding happiness and meaning in new adventures and letting those new teachings sharpen our focus and perspective on life.

I’ve had the unique opportunity of speaking to Sacca just once, and in that short exchange, I saw in him what I’ve described above. And it made me want to get to know him even more.

There’s a myth popularized by artist biopics that truly creative people prize art/winning/results above all else, especially relationships with others. Sacca proves that to be dead wrong. In so many ways, the greatest creators and innovators were great because of the relationships they cultivated, most times with oft forgotten people in the background. Van Gogh had his brother Theo to support him and keep him (mostly) sane, Jim Morrison had his long-time companion  Pamela Courson, and in many ways Steve Jobs had Wozniak (certainly not forgotten) to keep him balanced for a time.

Relationships don’t distract from incredible achievements; they are what make those achievements possible.

Relationships Define People

So what does any of this have to do with Sacca? Everything.

My first thought reading Sacca’s retirement post wasn’t “oh no, but I wanted Lowercase to fund my next company,” or “but why walk away, you’re winning.”

It’s simply: “Money or no money, I still want to know Sacca because of the things he’s espoused over the last few years which have shaped my perspective in tech and business, as well as life.”

I’m more grateful to Erik Torenberg and Product Hunt than I could even say for facilitating the aforementioned encounter. In life, sometimes the most transformative experiences can come from the most serendipitous opportunities, and that was certainly true here. (A full reflection on this experience for the Minimum Viable Network is forthcoming when the time is right.)

So why has listening to Sacca and reading his posts been “so transformative?” Because his notion of creating value for others before asking for yourself, prizing empathy, and networking through conviction have become central tenets to how I think.

Core Tenets

In creating the idea of the Minimum Viable Network, so much is centered around the concept of creating value for others, cultivating deep relationships through empathy, acting as a support network when your friends and allies need you, and projecting magnetic positivity and opportunity. When I talk to artists, I tell them to go out and project a powerful, positive persona—that’s what attracts people. In helping a good friend of mine prepare for a lecture on ethics at Syracuse University (happening tonight!), I told him to emphasize empathy, and that power will come from a conviction for honest networking.

To other founders who now tweet me and ask how to get into tech and startups (why they tweet me is still a mystery haha), I say simply: Go and create ridiculous amounts of value for other people; don’t worry about “getting your’s” right now.

Karma comes around when the time is right. Focus on making yourself so magnetic to others that they can’t not know you.

I’m Richer for Seeing Life Through Relationships with People

I’m in so many ways richer for shaping my perspective on life around these core ideas. I’ve had the good fortune of building an incredible network of friends and allies, seemingly through just running my mouth and doing things for other people. The irony? It was never a “strategy” I was employing—creating value for others to create value for myself. It was—and is—simply doing things for others because I can, and because I want to. But like I said, karma has a funny way of keeping track.

So at the end of all of this, where am I?

Still positive, still excited, and still looking forward to my first coffee with Sacca, whenever that might be. In tech as in music, everyone seems to know everyone, and reputation is everything. So I have total faith that people who endeavor to help others will see their paths cross at some point. Until then, I’ll keep learning, keep building, keep creating value, and keep empathizing with others.

Life is relationships. And relationships happen at the most serendipitous of times.

***

Find me on Twitter @adammarx13 and let’s talk music, tech, and business.

Unbundled, Part II: Shifting the Paradigm

How a new music paradigm is rising out of the wreckage.

1--e4y3Jsz54uHEZ2XfyC51Q.jpeg

This is a continuation of the Unbundled series on music dynamics. Read the previously published pieces here:


The second act in the “bundled/unbundled” production is the “bundled” piece. It’s about exploring the bundling process as it pertains to music, and really trying to determine the proper scope of examination. Said scope, when broadened enough, shows a shifting paradigm of power and perception rising out of the wreckage of the previous music landscape. It’s similarly divided into three parts:

  1. Bundled in the Wrong Way
  2. Power and Paradigm Shift
  3. Sexy vs. Unsexy

The first of these is an exploration of what types of bundling already exist, and how it might not be the right kind of bundling to pursue. The nature of peoples’ interaction with music has changed, so it follows that the things bundled in music should change as well. This is a particularly difficult thing to accept because it requires a reworking of thought regarding something already perceived as “done.”

The second part is a discussion of how power naturally shifts during these seismic events, and how the new power should be held by a previously dismissed faction: the artists.

This flows right into the last part, which is an exploration of how many of the things which should be considered and bundled may not be the “sexiest” or most exciting of things to include. But “sexiness” and utility don’t always go hand-in-hand, and reality prevails at some point.

BUNDLED

Bundled in the Wrong Way

This is the biggy. Inasmuch as many things in the music universe(s) have become unbundled, so too are there a variety of things that have also become bundled. In the light of all the unbundling going on (Chris Saad blew through an extensive example list from everything including music and news to relationships and war), it appears somewhat unsexy to talk about the things going through the bundling process.

Where unbundling is fast and sexy and simple, bundling appears slow and outdated. But in music at least, this is far too simple an assessment.

The reality is that there are many things in music that have always been bundled, but bundled in such a way that they appeared to be unbundled. Many of the things which “music” apps are now trying to tackle separately—distribution, marketing, social, ticketing, analytics, messaging and/or communication, and live booking—have always been bundled under the banner of the record label.

The label controlled virtually everything, from distribution and radio play (yes, payola is real) to marketing and fan engagement. If you wanted to exist as an artist, you needed to be a part of this world in some way. Otherwise, you were relegated to the “independent” pile, which in the years prior to 1991, was much less glamorous than it is now.

Power and Paradigm Shift

When the digital age hit, the unbundling of the record labels’ power began. Since around 2005, major label power has seeped, and independent power has reached new heights. However, in their new-found power, independents were also sold a myth that everything they needed could be solved by partaking in a variety of unbundled services, from analytics to social platforms.

What this myth fails to address though, is the massive time-suck it really promotes. There are a great many things that should be bundled. Things like analytics, ticketing, distribution, radio play, social engagement, community, and marketing should all be offered under the same banner of a startup or new company.

But—and this is so important—done so in a way where the artists retain their power.

Sexy vs. Unsexy

The unbundling that has occurred has amazingly and unexpectedly taken much of the power away from the labels and delivered it to the artists. Artists now have the ability to control nearly every aspect of their operation, from recording through distribution through community engagement. But they don’t really have it all in one place, for free (yes this is huge), with the level of choice they need.

They have a variety of music discovery sites to choose from, a variety of analytics engines to use, and a variety of social platforms to post on, among other things. This is too much, and simplification is necessary. A music company should offer all of these types of functions under its purview, wherein artists can then choose to use them—or not—as they like. Choice and freedom remain intact while efficiency and simplicity are underscored.

But why stop there? Why not tackle the unsexy things that major labels have always done and give that power back to the artists as well?

Have a company that encompasses all the functions above, and then add (fan-driven) radio play, legal information and resources, management, copyright, and informational context. In making the experience of one site all-encompassing, you then succeed in changing the artists’ paradigm, thus changing the music landscape.

Giving artists access to these “unsexy” things is just as easy as (easier actually than) giving fans access to the music they want to hear.

The only difference is that instead of focusing on half of the equation, you instead complete the circle, and do so independently of the former rigid structure.


The Power of Knowledge

Whereas the points of the previous piece—choice and format—led to the overarching concept of community, the three points here point to something different, but equally important: knowledge.

If knowledge is power, then bundling things in a new way to give artists access to more knowledge clearly translates to a shift of power in their direction. This upends the previous paradigm immensely.

As artists gain perspective and knowledge on things like music analytics, marketing strategies, and engagement statistics—as well as “unsexy” things like legal resources and contacts—the power shifts significantly away from the major record companies. Their power has always been cemented in two main things: money and knowledge. But once artists and creators have access to the second of these two things (knowledge), they can apply it flexibly to attain the first of these two things (money).

This creates major fissures in the current music landscape, and opens up a splintering ecosystem of new opportunities for creatives at all levels of music creation and engagement.


The next movement in the symphony will be Part III: Democratizing the Future, which will take a look again at a new unbundled dynamic. Concepts discussed will touch on how the new unbundling will change music ownership and identity.

Stay tuned!


Find me on Twitter @adammarx13 and let’s talk music, tech, and business!

Unbundled, Part I: Reformatting the Barriers

How unwrapping the previous barriers is changing music.

1--e4y3Jsz54uHEZ2XfyC51Q.jpeg

This is a continuation of the Unbundled series on music dynamics. Read the previously published piece here:


The first movement in this symphony is the “unbundled” piece. It’s all about “reformatting” the conceptual barriers that initially existed for decades. It’s divided into two parts: Choice and Format.

The former is an exploration of how choice has evolved with the changing technology, and how it’s taken on a power it previously lacked. The latter, however, discusses how new formats have changed music and broken down barriers which artists historically were—most times—unable to scale. Similarly, it’s given light and life to format types which for decades have been ignored by the broad base of music consumers, except perhaps for the most die-hard fans.

unbundled

Choice

The first and most obvious form of unbundling in the music industry is the industry itself; no longer is there simply one music industry to partake in.

Now there are multiple, and they exist as completely separate universes; the major label mainstream, the exponentially growing independent industry, and everything in between. Along with this kind of unbundling of different musical arenas comes a freedom for music fans to explore in new ways.

Where non-mainstream fans were once relegated to shoddy mixtapes and bare-bones independent releases (which many times meant lower quality), now they have a plethora of music sources to choose from, as do all music listeners.

This leads to a level of choice the likes of which has never been seen in music. Now, it’s realistically possible to exist as a music fan outside the mainstream in a holistic way. You’re able to not only find the music that you like, and which speaks to you, but are similarly able to take advantage of growing communities of people like yourself. With the free access to all this new material comes access to other like-minded people.

This is community.

Chris Saad pointed to two distinct contributing factors which have lead us in this direction:

  • Reducing the cost of inventory and discovery to, in many cases, zero or near zero
  • Reducing the cost of direct communication and orchestration with more people at once—bypassing the need for manual mediators/editors/orchestrators/curators

Format

Saad’s post also mentioned this within the scope of musical format. What was once a record and CD has now become digital information, thus with more power to disseminate. Even the album format itself is restructuring, as fans looking for a single-song experience are abandoning the long form in favor of something musically shorter.

But this has a swing dynamic as well; while some argue that the album format is dying (or is already dead), many see the opposite.

The unbundling of the album format has actually given it more power than it had before. Now, when an artist chooses to create a full album, a fan knows that there is an artistic meaning behind that, rather than a record label’s fiscal bottom line.

It also lends long-overdue validation to releases that fall in between singles and full albums. EP’s and double-sides have long been ignored by most but the hardcore fans. Now, however, they exist with the same legitimacy as their gaunter and fuller peers.

The Ironic Thing

The ironic thing about these two points—choice and format—is that they’re inherently about one overarching concept: community.

As choice expands and begins to encompass formerly ignored genres and artists, new communities have the ability to coalesce and thrive. Choice isn’t merely about having new material for already established communities to engage in; alternatively, it can lead to a mixing of communities that otherwise might not happen.

Punks and jazz fans may begin to mix over a new punk-jazz fusion genre, and people who otherwise would never have met one another can now suddenly exist alongside each other. This leads to an increased level of creativity and an exponential production of creative material.

And this material is further disseminated throughout communities—splintering them and rebonding them—through new formats of information technology. Communities cease to be rigid and orthodox in their functionality towards music and instead become more elastic—they become living, breathing things which grow and continue to evolve.

This is the unbundling process within music as it should be: an unwrapping of previously rigid dynamics that lends more flexibility and power to the overall process of community cultivation.


The next movement in the symphony will be Part II: Shifting the Paradigm, which will take a look at the BUNDLED dynamic. Concepts discussed will touch on how bundling — but doing so incorrectly in the new era — impacts music consumption and community cultivation.

Stay tuned!


Find me on Twitter @adammarx13 and let’s talk music, tech, and business!

Unbundled: Introduction to the Bundle

Why the unbundling of the music universe matters.

1--e4y3Jsz54uHEZ2XfyC51Q.jpeg

In recent years, the dynamics of bundling and unbundling have changed everything in media. But they’ve had an especially palpable effect on music.

This is an exploration of the bundling and unbundling dynamics taking place in the music universe right now. Because of the massive amount of information discussed herein, it is necessary to cover it in series of parts, each explaining a particular aspect of change and restructuring.

This series will appear as the following:

  • Introduction to the Bundle
  • Part I: Reformatting the Barriers
  • Part II: Shifting the Paradigm
  • Part III: Democratizing the Future

Additionally, all four pieces (including the introduction) will subsequently appear as a single, holistic text, entitled: Unbundled: The Story of Music.

This is the first entry in the story.

A New Emerging Dichotomy of Freedom and Reach

A few months ago, Chris Saad penned an article on the dynamics of bundling, and how they’re affecting a number of fields. In his piece, Saad addressed how concepts of bundling are impacting areas of creativity like art and music, among others. Ironically, it had a similar air to Joshua Topolsky’s earlier article on media companies, which itself prompted my response on music-startup realities.

Such examples were only briefly mentioned, but one can go deeper on them, particularly in the way of music. Things are happening now to the age-old structure of music that arguably haven’t changed for the better part of five or six decades. And even that is only the tip of the iceberg.

Part of what was so intriguing about Saad’s examination of these morphing areas is just how much change is going on which is not being discussed. In many ways, Saad’s piece shines a light not only on the changing bundling and unbundling dynamics taking place in music, but how these two different forms—yin and yang—are interacting with one another to shape a new musical landscape. What we see is an emerging dichotomy of freedom and reach that we haven’t seen in quite a while.

Three Trends in a Specific Order

Within the context of music, three trends—unbundling, bundling, and unbundling again—matter. And they matter in that sequence. This is so because each (un)bundling action touches a different area of the music arena, and thus their interaction together forms a new paradigm.

They lay out as follows:

unbundled

Covered in Part I, Reformatting the Barriers

  1. Choice
  2. Format

BUNDLED

Covered in Part II, Shifting the Paradigm

  1. Bundled in the Wrong Way
  2. Power and Paradigm Shift
  3. Sexy vs. Unsexy

unbundled

Covered in Part III, Democratizing the Future

  1. Power, Gatekeeping, Scarcity, and Democratization
  2. Ownership
  3. Money and Community
  4. The Expansive Powers of Identity

The music industry, like all other forms of media, is undergoing such a massive tectonic shift that we’re only beginning to now see how big the fissures are. The most interesting thing will be how these changing power paradigms affect the music coming out, and the communities which are built around the material.

Stay tuned!


Find me on Twitter @adammarx13 and let’s talk music, tech, and business!