100 Awesome Independent Album and EP Releases You Probably Missed in 2019

Welcome to the FIFTH annual list of independent albums and EP’s that probably slipped under your radar this year. I’ve been in the music industry for over a decade at this point (I know right?!) and it continues to floor me just how much talent is out there.

Yet here we are again, with even more incredible music for you to sink your teeth into. One of the truest things that keeps me creating these lists year after year is the excitement I derive from the serendipitous discovery of these wide swaths of creativity. Sometimes the best artistry emerges from the best-kept secrets.ย  ๐Ÿค˜๐ŸŽธ

Since 2015, I’ve given you lists of 100 independent albums and EPโ€™s you probably missed during the year. Here they are:

And so, here is the 2019 list in all its glory. I’m equally excited for the new crop of artists here as well as for those returning again. A healthy helping of the content on this year’s list is from artists I’ve known for years and who continue to crank out new material. It’s all balanced by an influx of new content from new artists whom I’ll certainly be keeping tabs on into the new year.

As with all previous lists, these 100 albums and EPโ€™s come from artists all over the world. This yearโ€™s list includes artists from: Canada, Greece, Germany, Spain, Austria, Hungary, France, almost ALL of Scandinavia (Sweden, Norway, Denmark, and Finland!), Australia, Estonia, Argentina, Mexico, the Philippines, New Zeland, Indonesia, Switzerland, Italy, Russia, Bulgaria, the U.K., Poland, and 21 different U.S. states. The independent world is massive.

It’s always interesting to see what each year brings in terms of style and genre, and this year’s list seems to heavily feature classic garage punk, pop-punk, shoegaze, alternative, metal, folk rock, and hard rock material.

With all that out of the way, here are 100 of the independent albums and EPโ€™s that you probably missed in 2019. All were released during the 2019 calendar year.

As always, albums are in no particular order.

Remember, if you dig this and want to see more, follow me on Twitter @adammarx13 and let’s talk music, tech, and startups!

Come take a peek under the radar at the material you probably missed this yearโ€”live in my music world for a little while. ๐Ÿ˜Ž๐Ÿ‘

 

1. What Happened To Us? (Vol. 1) โ€” The Head โ€” Atlanta, Georgia, USA

What Happened to Us

2. Breathe In Colours โ€” Forever Still โ€” Copenhagen, Denmark

Breathe in Colours

3. Ghost โ€” Bloody Diamonds โ€” Toronto, Ontario, Canada

Ghost

4. I’m The Reaper โ€” The Beautiful Monument โ€” Melbourne, Australia

I'm The Reaper

5. Gone Off the Earth โ€” Felic โ€” Helsinki, Finland

Gone Off the Earth

6. Far Canal โ€” Fox Ache โ€” Brisbane, Australia

Far Canal

7. Ephemeral โ€” We Are The Catalyst โ€” Gothenburg, Sweden

Ephemeral

8. Hannah Wicklund & The Steppin Stones on Audiotree Live โ€” Hannah Wicklund & The Steppin Stones โ€” Los Angeles, California, USA

Hannah Wicklund Live

9. ย Retrospective | Reactive โ€” Have No Clue โ€” Esztergom, Hungary

Retrospective, Reactive

10. Mourning Vibes II โ€” DownStater โ€” Quebec City, Quebec, Canada

Mourning Vibes II

11. When Daughters & Sons Revolt โ€” Past Tense Of Never โ€” Graham, North Carolina, USA

When Daughters

12. Show Me Your Teeth โ€” Beth Blade and the Beautiful Disasters โ€” Cardiff, Wales, UK

Show Me Yourth Teeth

13. The Extinction of Unicorns โ€” The Dead Love โ€” Sydney, Australia

The Extinction of Unicorns

14. The Wood Room Sessions โ€” Just Like Honey โ€” New York, New York, USA

The Wood Room Sessions

15. Useless Hands โ€” Rival Town โ€” St. Catharines, Ontario, Canada

Useless Hands

16. Not So Bold โ€” Dance Contraption โ€” Grand Rapids, Michigan, USA

Not So Bold

17. Main Street Revival โ€” Main Street Revival โ€” Ottawa, Ontario, Canada

Main Street Revival

18. Crowned In Frost โ€” Frozen Crown โ€” Milan, Italy

Crowned In Frost

19. Come What May โ€” Oh See Demons โ€” Bergen, Norway

Come What May

20. How Your Life’s Played Out โ€” Montgomery โ€” Toronto, Ontario, Canada

Howw Your Life's

21. Alone in the Dark โ€” In Good Nature โ€” Boston, Massachusetts, USA

Alone in the Dark

22. Brand New World โ€” Desert Queen โ€” Tartu, Estonia

Brand New World

23. Asleep in the Deep End โ€” Andross โ€” Philadelphia, Pennsylvania, USA

Asleep In The Deep End

24. It Was Beautiful โ€” Fawner โ€” Bristol, England, UK

It Was Beautiful

25. Traya โ€” Set Fire โ€” Boston, Massachusetts, USA

Traya

26. Notti di Follia โ€” Out For Summer โ€” Moderna, Italy

Notti di Follia

27. Slice โ€” Spo โ€” Salt Lake City, Utah, USA

Slice

28. Feeding The Void โ€” Hysteria โ€” Dresden, Germany

Feeding the Void

29. Here & Now (EP) โ€” Dangerfield โ€” Brisbane, Australia

Here and Now EP

30. Celebration โ€” CityState โ€” Holyoke, Massachusetts, USA

Celebration

31. Dream Living โ€” Lost Mind โ€” Torrelodones, Spain

Dream Living

32. So It Began โ€” Silvernite โ€” Greece

So It Began

33. Bridges We Build | Bridges We Burn โ€” Teresa Banks โ€” Helsinki, Finland

Bridges We Build, Bridges We Burn

34. Serenity โ€” Saint Raven โ€” Salt Lake City, Utah, USA

Serenity

35. Two Sides โ€” Dirty Rugs โ€” Seattle, Washington, USA

Two Sides

36. ATERA โ€” Zea Mays โ€” Bilbao, Spain

Atera

37. LP1 โ€” Clouds & Satellites โ€” Savannah, Georgia, USA

LP1

38. Three on Three EP โ€” Jack Droppers & the Best Intentions โ€” Grand Rapids, Michigan, USA

Three on Three EP

39. CRAFTING EP โ€” CRAFTING โ€” Wilmington, Delaware, USA

Crafting EP

40. The World Conspires โ€” Birdeatsbaby โ€” Brighton, England, UK

The World Conspires

41. Transcend โ€” Hello, Mountain โ€” Denver, Colorado, USA

Transcend

42. Spiral Down โ€” Blue Velvet Drapes โ€” Los Angeles, California, USA

Spiral Down

43. Redeemer โ€” Red Handed Denial โ€” Toronto, Ontario, Canada

Redeemer

44. Maladjusted โ€” My Secret Haven โ€” Warsaw, Poland

Maladjusted

45. Glitter Trails โ€” Glitter Trails โ€” Los Angeles, California, USA

Glitter Trails

46. Memorias โ€” Carla Monterrubio โ€” Mexico City, Mexico

Memorias

47. The Toll โ€” DUSK โ€” Vienna, Austria

The Toll

48. Manic EP โ€” Lie to Life โ€” Detroit, Michigan, USA

Manic EP

49. Genetic Nobodies โ€” Genetic Nobodies โ€” Los Angeles, California, USA

Genetic Nobodies

50. Skull Flower โ€” John Tessier โ€” Paris, France

Skull Flower

51. Unbreakable โ€” Keep Flying โ€” New Jersey, USA

Unbreakable

52. Scream In My Dream โ€” Strangers In The Attic โ€” Zurich, Switzerland

Scream in My Dream

53. Stories in Time โ€” Time Jugglers โ€” Sofia, Bulgaria

Stories in Time

54. A New Dawn โ€” AltHero โ€” Santa Cruz De Tenerife, Spain

A New Dawn

55. On A Flow โ€” Breitenbach โ€” Frankfurt, Germany

On a Flow

56. L’hameรงon โ€” ATHECIO โ€” Lyon, France

L'hamecon

57. Dusky Wing โ€” Dusky Wing โ€” Los Angeles, California, USA

Dusky Wing

58. PALIMONY EP โ€” PALIMONY โ€” Gainesville, Florida, USA

Palimony EP

59. On Fences โ€” Between Bodies โ€” Berlin, Germany

On Fences

60. Dormancy โ€” Playing Pretend โ€” Philadelphia, Pennsylvania, USA

Dormancy

61. Woodland Rites โ€” Green Lung โ€” London, England, UK

Woodland Rites

62. Peachy Keen EP โ€” Golden Cinema โ€” Charlottetown, Prince Edward Island, Canada

Peachy Keen EP

63. Thunderjoy โ€” West Valley Shakers โ€” Sheridan, Oregon, USA

Thunderjoy

64. Queen of the Pill โ€” The Jackets โ€” Bern, Switzerland

Queen of the Pill

65. After Dark โ€” Pale Lips โ€” Montreal, Quebec, Canada

After Dark

66. Erebus โ€” Returned To The Earth โ€” Nuneaton, England, UK

Erebus

67. Schizophrenia โ€” Altersight โ€” Saint Petersburg, Russia

Schizophrenia

68. IV โ€” OMAHA โ€” Toronto, Ontario, Canada

IV

69. Egress โ€” TopLady ย โ€” Tulsa, Oklahoma, USA

Egress

70. Blind by Midnight โ€” Dino Bravo โ€” Burlington, Vermont, USA

Blind by Midnight

71. Cool Evil โ€” Glued โ€” St. Louis, Missouri, USA

Cool Evil

72. Stressor โ€” Wine Lips โ€” Toronto, Ontario, Canada

Stressor

73. Here It Is โ€” Fragile Canyons โ€” Minneapolis, Minnesota, USA

Here It Is

74. Feels Like Forever โ€” Pretty Bird โ€” Indianapolis, Indiana, USA

Feels Like Forever

75. Larmes Confettis โ€” Cosmophone โ€” Trois-Riviรจres, Quebec, Canada

Larmes confettis

76. UNO โ€” Black Betty โ€” Villa Maria, Argentina

UNO

77. The Ghostwriter โ€” The Ghostwriter โ€” Detroit, Michigan, USA

The Ghostwriter

78. Pen Name โ€” Pen Name โ€” Canterbury, England, UK

Pen Name

79. Hoping, Not Hopeful โ€” Low Vault โ€” Baltimore, Maryland, USA

Hoping, Not Hopeful

80. Planet Hunter โ€” Planet Hunter โ€” Wellington, New Zealand

Planet Hunter

81. Butterfly Distortion โ€” Dive to Blue โ€” Buenos Aires, Argentina

Butterfly Distortion

82. Take Her My Life โ€” Castle Black โ€” Brooklyn, New York, USA

Take Her My Life

83. Starburst – EP โ€” Truett & The Traitors โ€” Springfield, Missouri, USA

Starburts EP

84. Go โ€” MoND โ€” Bandung, Indonesia

Go

85. A War Within โ€” Enmy โ€” Cincinnati, Ohio, USA

A War Within

86. The Devil You Know โ€” The Coathangers โ€” Atlanta, Georgia, USA

The Devil You Know

87. Manic Mood โ€” Easy Jane โ€” Beirut, Lebanon

Manic Mood

88. Demonstration โ€” Floral Canyon โ€” Phoenix, Arizona, USA

Demonstration

89. Exhale โ€” The Sleep Department โ€” Brooklyn, New York, USA

Exhale

90. ep โ€” Soft Topics โ€” Minneapolis, Minnesota, USA

ep

91. SPLASH – EP โ€” Service Delay โ€” Toronto, Ontario, Canada

Splash EP

92. Welcome to the Block โ€” Stonewall BLVD โ€” Denver, Colorado, USA

Welcome to the Block

93. The New Joys E.P. โ€” The New Joys โ€” Brooklyn, New York, USA

The New Joys EP

94. Superfuzz โ€” Superfuzz โ€” A Coruรฑa, Spain

Superfuzz

95. Overnight โ€” Insomnia โ€” Milan, Italy

Overnight

96. EP 2019 โ€” Dischord โ€” Aix En Provence, France

EP 2019

97. Young & Dumb โ€” All In Due Time โ€” New York, New York, USA

Young and Dumb

98. Indeed EP โ€” Indeed โ€” Budapest, Hungary

Indeed ep

99. Mural โ€” Mural โ€” Cebu, The Philippines

Mural

100. No Missed Calls, No New Messages โ€” The Ragetones โ€” Pueblo, Colorado, USA

No Missed Calls

***

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100 Awesome Independent Album and EP Releases You Probably Missed in 2018

Another December just about passed, and another 100 independent albums and EP’s you probably missed this year. In any artistic industry, so much of the exciting content flies quietly under the radar, except for when you know where to look for it. ๐Ÿค˜๐ŸŽธ

Since 2015, I’ve given you lists of 100 independent albums and EPโ€™s you probably missed during the year. Here they are:

Now here comes 2018’s. I’m so stoked for the new crop of artists here, as well as for those returning again. A lot of the content on this year’s list comes from artists I’ve known for years, producing music for new projects they’ve put together recently. This is a different kind of excitement; I love seeing the evolution of these creatives.

As with all previous lists, these 100 albums and EPโ€™s come from artists all over the world. This yearโ€™s list includes artists from: Canada, Greece, Germany, South Korea, Belarus, Austria, Singapore, France, South Africa, Sweden, Australia, Norway, Spain, Estonia, Ukraine, Italy, the U.K., Switzerland, Russia, and 22 different U.S. states.ย The independent world is massive.

It’s always interesting to see what each year brings in terms of style and genre, and 2018 seems to have been heavy on punk, pop-punk, alternative, instrumental, metal, and jazz-influenced material, both in terms of my personal taste and overall releases.

With all that said, here are 100 of the independent albums and EPโ€™s that you probably missed in 2018. All were released during the 2018 calendar year. Music is multidimensional, and all these artists should be treated as such.

As always, albums are in no particular order.

Come expand your universe and live in my world for a little while. ๐Ÿ˜Ž๐Ÿ‘

1. Satellitesย โ€” Chelsea Shagย โ€” Atlanta, Georgia, USA

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2. Painting with Scissorsย โ€” Andy Gruhinย โ€” Silver Spring, Maryland, USA

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3. Feelsย โ€” Fair Panicย โ€” Wayne, New Jersey, USA

Fair-Panic

4. Overseasย โ€” White Covenย โ€” Zaragoza, Spain

a3003327969_16

5. Hannah Wicklund & The Steppin Stonesย โ€” Hannah Wicklund & The Steppin Stonesย โ€” Nashville, Tennessee, USA

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6. Dreamlandย โ€” Just Like Honeyย โ€” New York, New York, USA

a3207220063_16

7. Personal Issuesย โ€” Oh See Demonsย โ€” Bergen, Norway

a3525937996_16

8. My Only Hopeย โ€” Adam Singerย โ€” San Francisco, California, USA

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9. ย Mind Tricksย โ€” Brownstone Inc.ย โ€” Graz, Austria

a0439409715_16

10. Thriving, Given The Consequencesย โ€” Soviet Ohioย โ€” Syracuse, New York, USA

a1112758894_16

11. In Moon We Trust โ€” Hฤlley โ€” Paris, France

a3577484841_16

12. What The Wreck? โ€”ย Stan Stewart โ€” Ithaca, New York, USA

a0554072234_16

13. Poor You, Part Twoย โ€” Jinxboxย โ€” Middlebury, Vermont, USA

a2108324442_16

14. Centipede – EPย โ€” Blooming Fireย โ€” Los Angeles, California, USA

a3336471010_16

15. The Candleman and the Curtainย โ€” The Earth and Iย โ€” Warwick, New York, USA

a3618777582_10

16. Everyone I’ve Ever Loved โ€” Valleyheart โ€” Salem, Massachusetts, USA

a0993442545_16

17. Kingdomsย โ€” Cooperthebandย โ€” Nashville, Tennessee, USA

a2543267401_16

18. Self Titledย โ€” Alias Mayย โ€” Melbourne, Australia

a0918365614_16

19. Make My Millenniumย โ€” Resident Oneย โ€” Atlanta, Georgia, USA

a0265427535_16

20. FunnySexyCool โ€” Hollywood Horses โ€” Birmingham, Alabama, USA

a1698829475_16

21. .ghostworld – EPย โ€” .ghostworldย โ€” Singapore, Singapore

a3994727554_16

22. Heaven and Her Demonsย โ€” BlackBeakย โ€” Johannesburg, South Africa

a2368806921_16

23. Wherever That Is โ€” Panhandler โ€” Stockholm, Sweden

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24. White Roses EPย โ€” Dream Chambersย โ€” Nashville, Tennessee, USA

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25. Soul Transferย โ€” Emphasisย โ€” Tallin, Estonia

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26. Westline Drive EPย โ€” Westline Driveย โ€” San Francisco, California, USA

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27. EPย โ€” Lampionย โ€” Montreal, Quebec, Canada

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28. Salvationย โ€” The Penske Fileย โ€” Burlington, Ontario, Canada

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29. Hypnotizing Euphoriaย โ€” The Who Was Phoneย โ€” Zurich, Switzerland

a3914038285_16

30. Bridges – EPย โ€” For The Fireย โ€” Indianapolis, Indiana, USA

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31. Dispositionย โ€” Young Animalsย โ€” St. Louis, Missouri, USA

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32. Glow In The Darkย โ€” Rachel Rose Mitchellย โ€” Melbourne, Australia

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33. Dear Beerย โ€” The Bombpopsย โ€” Los Angeles, California, USA

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34. Aftermindย โ€” HighViewย โ€” Canberra, Australia

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35. It’s History, It’s Poetryย โ€” Detour Northย โ€” Chicago, Illinois, USA

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36. Voices in My Headย โ€” Failing Upย โ€” Los Angeles, California, USA

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37. Omegaย โ€” Shades of Dissonanceย โ€” Minneapolis, Minnesota, USA

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38. From the Wild Skyย โ€” Halie Lorenย โ€” Eugene, Oregon, USA

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39. Up in Rosesย โ€” Feverย โ€” Portland, Oregon, USA

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40. Passing Yearsย โ€” Looking For Alaskaย โ€” Regensburg, Germany

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41. Desire Pathsย โ€” Turnspitย โ€” Chicago, Illinois, USA

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42. Absolution EPย โ€” Keatingย โ€” Columbus, Ohio, USA

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43. The Fallen Kingย โ€” Frozen Crownย โ€” Milan, Italy

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44. Heartwoken EPย โ€” The Reviesย โ€” Los Angeles, California, USA

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45. Amnesiaticย โ€” ODD ROBOTย โ€” Fullerton, California, USA

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46.ย Everything Is Temporaryย โ€” Between You & Meย โ€” Melbourne, Australia

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47. Duoyuย โ€” Duoyuย โ€” Athens, Greece

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48. Six People in a Dream โ€”ย Baronaqua โ€” Melbourne, Australia

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49. Hometown Staticย โ€” Second Streetย โ€” Kansas City, Missouri, USA

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50. Happy Thoughtsย โ€” Midfieldย โ€” Philadelphia, Pennsylvania, USA

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51. Becoming a Ghostย โ€” Becoming a Ghostย โ€” Troy, New York, USA

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52. Bedtime โ€” Pawn Pawn โ€” Toledo, Ohio, USA

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53. Allianceย โ€” We Call The Shotsย โ€” Phoenix, Arizona, USA

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54. Mother’s Keeperย โ€” Mother’s Keeperย โ€” Birmingham, Alabama, USA

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55. Is an EPย โ€” THISย โ€” Buffalo, New York, USA

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56. Distraction EPย โ€” Paper Citizenย โ€” Boston, Massachusetts, USA

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57. Nostalgiaย โ€” deerfield.ย โ€” Syracuse, New York, USA

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58.ย Street Talkย โ€” Big Whiteย โ€” Sydney, Australia

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59. For Me This Timeย โ€” Analog Heartย โ€” Boston, Massachusetts, USA

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60. While We Dream โ€” Lights & Motion โ€” Gothenburg, Sweden

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61. Raw Sugar โ€” L’Absence โ€” Zaragoza, Spain

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62. Tameless โ€” Buffalo Rampage โ€” Moscow, Russia

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63. Never Asked for It EP โ€” Sorry, Scout โ€” St. Louis, Missouri, USA

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64. Old Soul โ€” Sharp Sleeves โ€” Blacksburg, Virginia, USA

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65. Aspireย โ€” VENUESย โ€” Stuttgart, Germany

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66. From Blue to Bone โ€” Mama Doom โ€” Poughkeepsie, New York, USA

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67. Heart Whispers (EP) โ€”ย Grace & the Midnight Angel โ€” Clovis, California, USA

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68. Cirque Du Skank โ€” Skunk Funk โ€” American Canyon, California, USA

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69. Spring Silver EPย โ€” Spring Silverย โ€” Silver Spring, Maryland, USA

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70. The View From Here โ€” Stealing Home โ€” Concord, California, USA

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71. Weird’N’Confused โ€” Appocaloosers โ€” Madrid, Spain

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72. Inception โ€” Wallbangers โ€” Nantes, France

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73. Wanderlust EP โ€” Growling Rabbitย โ€” Minsk, Belarus

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74. Paper Saints โ€” Paper Saints โ€” Dallas, Texas, USA

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75. Spinneret EP โ€” JEM โ€” Singapore, Singapore

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76. Cashmore Demos โ€” Cashmore โ€” Brisbane, Australia

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77. Dakota โ€” Go Murphy โ€” Fargo, North Dakota, USA

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78. Categories of Colour โ€” Either/Or โ€” Vancouver, British Columbia, Canada

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79. Facade โ€” Boxford โ€” Virginia Beach, Virginia, USA

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80. Casual Corner โ€” Blesst Chest โ€” Portland, Oregon, USA

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81. Paper Hearts โ€” The Brothers Union โ€” Asbury Park, New Jersey, USA

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82. New Ruins โ€” Candace โ€” Portland, Oregon, USA

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83. Growing Pain โ€” Envious View โ€” Springfield, Missouri, USA

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84. Hangin’ On! โ€” The Glycereens โ€” Brisbane, Australia

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85. Digital EP โ€” Anemoria โ€” Fullerton, California, USA

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86. Agonize โ€” Sever The Ear โ€” Gwangju, South Korea

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87. Laugh It Off! โ€” Domino & the Derelicts โ€” San Jose, California, USA

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88. Glass Bones โ€” WolvesMouth โ€” Voorhees, New Jersey, USA

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89. Ashes โ€” Led By Lanternsย โ€” Birmingham, England, UK

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90. A Quiet Riot Vol. 1 โ€” We Are Riot โ€” Bremen, Germany

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91. Membership Dues โ€” Sad Girlz Club โ€” San Francisco, California, USA

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92. Broken Codes โ€” In Parallel โ€” Nashville, Tennessee, USA

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93. The Deep Sleep โ€”ย Unveil โ€” Sherebrooke, Quebec, Canada

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94. The Nexstone โ€” The Nexstone โ€” Kramatorsk, Ukraine

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95. Comfort Zone โ€”ย Superhaunted โ€” Miami, Florida, USA

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96. Fault Lines EP โ€” Aeve Ribbons โ€” Manchester, England, UK

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97. Visions EP โ€”ย Noise Maze โ€” Udine, Italy

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98.The Outer Space (EP) โ€” Fallcie โ€” Saint Petersburg, Russia

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99. Jaren โ€” Jenn’s Apartment โ€” Lansing, Michigan, USA

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100. Nothing Left โ€” My Favorite Fault โ€” Moscow, Russia

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***

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100 Awesome Independent Album and EP Releases You Probably Missed in 2017

Here we are, back in December, and everyone knows what that means: more “Best of…” lists trumpeting the best new music on the scene. And as always, so much of the independent world flies completely under the radar.

For the last two years, I’ve drawn up lists of “100 independent albums and EP’s you probably missed” during the year. Here they are:

Now it’s time for list number three, and I am so excited partly because of how the map is expanding to include places which weren’t touched in the first two lists.

As with the first two lists, these 100 albums and EP’s come from artists all over the world. This year’s list includes artists from: Canada, the U.K. (England, Scotland, and Wales), Australia, Switzerland, France, Sweden, Russia, Finland, Belarus, Romania, Slovakia, Brazil, Japan, South Africa, Greece, Myanmar, Spain, Portugal, Chile, Serbia, Austria, Argentina, Ukraine, Indonesia, Poland, and 28 different U.S. states. The independent world is very, very big.

I’m also pleased to see an evolution of my own tastes and appreciation; this year’s list includes more pop, electronic, R&B, and jazz influences, obviously mixed in with a healthy helping of alternative, rock,ย and metal.

So here are 100 of the albums and EPโ€™s that you probably missed in 2017. All were released during the 2017 calendar year; imagine if the mainstream paid attention to all the artists out there, and not only the handful we hear about.

As always, albums are in no particular order.

Go expand your universe. Youโ€™d be shocked at what you discover.

1.ย Why Am I Swimming Around Like This?ย โ€” Fishtankย โ€” London, England, UK

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2.ย Tube Oneย โ€” Okto Vulgarisย โ€” Chur, Switzerland

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3. Spaceย โ€” The Headย โ€” Atlanta, Georgia, USA

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4. It’s Butter – EPย โ€” It’s Butterย โ€” Los Angeles, California, USA

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5. Grace Blueย โ€” Grace Blueย โ€” Los Angeles, California, USA

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6. Machineย โ€” Hello, Mountainย โ€” Denver, Colorado, USA

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7.ย The Hurricane EPย โ€” Morganwayย โ€” Norwich, England, UK

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8. Tooth & Nailย โ€” Freya Wilcox & The Howlย โ€” Brooklyn, New York, USA

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9. Orphan Planetย โ€” Orphan Planetย โ€” Portland, Maine, USA

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10. The Truth & The Lieย โ€” Skies Collideย โ€” Brisbane, Australia

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11. Commitment Issuesย โ€” Anyone’s Guessย โ€” Orlando, Florida USA

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12. Dark Matter EPย โ€” Auditory Armoryย โ€” Altamonte Springs, Florida, USA

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13. Goldenย โ€” The Talking Hoursย โ€” Albuquerque, New Mexico, USA

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14. Animalsย โ€” Blue Eyed Sonsย โ€” Helsinki, Finland

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15.ย Dark Swallowsย โ€” Dark Swallowsย โ€” Boise, Idaho, USA

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16. Everything You Ever Wantedย โ€” Street Piecesย โ€” Brisbane, Australia

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17. The Trouble With Teethย โ€” Little Coyoteย โ€” Toronto, Ontario, Canada

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18. A Floodย โ€” Twin Strikeย โ€” Brooklyn, New York, USA

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19.ย Bad Habitย โ€” Beth Blade and The Beautiful Disastersย โ€” Cardiff, Wales, UK

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20.ย Skiddishย โ€” The Fallawaysย โ€” Vancouver, British Columbia, Canada

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21. Fluxย โ€” Form Constantย โ€” Birmingham, Alabama, USA

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22. Background Noiseย โ€” Treading Waterย โ€” Boston, Massachusetts, USA

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23. Breaking the Line [EP]ย โ€” The Strikesย โ€” Souchez, France

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24. Wide Openย โ€” Weavesย โ€” Toronto, Ontario, Canada

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25.ย Eclipse Of The Sunย โ€” Liquid Sunshineย โ€” Zurich, Switzerland

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26. Worn Out Heartย โ€” Hollow Sidewalksย โ€” Portland, Oregon, USA

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27. Start a Fireย โ€” The Burn Insย โ€” Elkford, British Columbia, Canada

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28. Coyote Gunfightย โ€” Dynamite Thunderpunchย โ€” Cincinnati, Ohio, USA

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29. Monuments EPย โ€”ย Stereo Honeyย โ€” London, England, UK

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30. The Gangย โ€” The Gangย โ€” Bratislava, Slovakia

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31. Driveย โ€” Sidewatcherย โ€” Detroit, Michigan, USA

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32. End Timesย โ€” Brother Sister Hexย โ€” Denver, Colorado, USA

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33. Speakย โ€” Honey & the 45sย โ€” Chicago, Illinois, USA

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34. With – EPย โ€” Fencerย โ€” Los Angeles, California, USA

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35. Soul Sicknessย โ€” The Versa Contrastย โ€” Revere, Massachusetts, USA

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36. A Sign of the Timesย โ€” Cold Californiaย โ€” Aberdeen, Scotland, UK

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37. Auto Racing EP 2ย โ€” Auto Racingย โ€” Ottawa, Ontario, Canada

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38. Note to Self – EPย โ€” Ready The Princeย โ€” Toronto, Ontario, Canada

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39. Decadeย โ€” Fighting Jacksย โ€” San Jose, California, USA

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40. Gates Of Expressionย โ€” Wildchildย โ€” Sibiu, Romania

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41. virus.ย โ€” Novembervรคgenย โ€” Stockholm, Sweden

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42. Hypnotic Illusions EPย โ€” Living Still Lifeย โ€” Sydney, Australia

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43. A Show For No Oneย โ€” Just Noiseย โ€” Des Plaines, Illinois, USA

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44. All Systems Goย โ€” CODEDย โ€” Cape Town, South Africa

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45. Wasted EPย โ€” Kreepy Krushย โ€” Minsk, Belarus

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46. Better Daysย โ€” The Clock Towerย โ€” Fukuoka, Japan

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47. Tales of Betrayal and Deceitย โ€” Theย McMinersย โ€” Belo Horizonte, Brazil

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48. Black and Blue EPย โ€” Little Ravenย โ€” Nashville, Tennessee, USA

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49. Hydra Planeย โ€” Hydra Planeย โ€” Baton Rouge, Louisiana, USA

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50. Arcadia Felizย โ€” Attikus Finchย โ€” Pamplona, Spain

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51. Sublimationย โ€” Gravelarksย โ€” Pittsburgh, Pennsylvania, USA

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52. The Words We’ll Never Sayย โ€” In Good Natureย โ€” Boston, Massachusetts, USA

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53. Polaroidsย โ€” A Fire With Friendsย โ€” Scranton, Pennsylvania, USA

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54. Plan Of Actionย โ€” The Kingpinsย โ€” Montreal, Quebec, Canada

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55. No Time to Dieย โ€” Daeodonย โ€” Louisville, Kentucky, USA

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56. Relics & Cyclesย โ€” Before And After Scienceย โ€” Oporto, Portugal

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57. In Arcadiaย โ€” Field Of Giantsย โ€” Oxford, England, UK

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58. REMย โ€” SIANย โ€” Tokyo, Japan

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59. Auraย โ€”ย Set Fireย โ€” Boston, Massachusetts, USA

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60. Karate Break EPย โ€” Karate Breakย โ€” Minneapolis, Minnesota, USA

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61. Starlaย โ€” Starlaย โ€” Tacoma, Washington, USA

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62. Fine Motorย โ€” Fine Motorย โ€” Reno, Nevada, USA

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63. Clonesย โ€” Naked Sharkย โ€” Ann Arbor, Michigan USA

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64. Saltingย โ€” Keeperย โ€” Washington, D.C., USA

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65. Radio Silenceย โ€” Paranoirย โ€” Thessaloniki, Greece

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66. Secret Demoย โ€” Shadow Partyย โ€” Minneapolis, Minnesota, USA

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67. Flying Highย โ€” Laneslideย โ€” Petrovsk, Russia

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68. Weightย โ€” Old Stateย โ€” St. Louis, Missouri, USA

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69. Playgroundย โ€” Paranoidย โ€” Lille, France

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70. Crash The Gateย โ€” Cab Ride Homeย โ€” Manassas, Virginia, USA

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71. Space and Gritย โ€” Domestic Blendย โ€” Omaha, Nebraska, USA

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72. Attic Saltย โ€” Attic Saltย โ€” Springfield, Illinois, USA

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73. Demoย โ€” Piinesย โ€” Toronto, Ontario, Canada

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74. Heavy Dreamingย โ€” Painted Shutย โ€” Garden Grove, California, USA

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75. MUTT E.P.ย โ€” Whorehoundย โ€” Terre Haute, Indiana, USA

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76. Cinder Boxย โ€” Cinder Boxย โ€” London, England, UK

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77. Heavy Highย โ€” Bruiser Queenย โ€” St. Louis, Missouri, USA

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78. The Endless and Unseenย โ€” Like The Oceanย โ€” San Francisco, California, USA

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79. In Plain Sightย โ€” Elastic Blurย โ€” Downingtown, Pennsylvania, USA

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80. As Far As The Starsย โ€” Nine Year Sisterย โ€” Queensland, Australia

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81. Fever Dreamin’ย โ€” Billy King & The Bad Bad Badย โ€” Austin, Texas, USA

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82. Sleepย โ€” Fawnerย โ€” Cheltenham, England, UK

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83. The Forge Sessionsย โ€” Hot Raisinย โ€” Norwich, England, UK

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84. Primevalย โ€” Iron Headeย โ€” Rancagua, Chile

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85. Escapadeย โ€”ย Pandelicย โ€” Yangon, Myanmar

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86. Patternsย โ€” Longclawย โ€” Portland, Oregon, USA

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87. Defectorย โ€”ย HEAVYCRAFTย โ€” Cedar Rapids, Iowa, USA

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88. Changeย โ€” Tracesย โ€” Tamworth, Australia

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89.ย Thomasย โ€” The Shaftonsย โ€” Vienna, Austria

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90. Parasiteย โ€” The Coathangersย โ€” Atlanta, Georgia, USA

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91. Widowerย โ€”ย Widowerย โ€” Sydney, Australia

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92. Rock for Lifeย โ€” Early Greyย โ€” Moscow, Russia

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93. First Attack EPย โ€” Snappy Strokesย โ€” Krakow, Poland

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94. The Storyย โ€” Oceantidesย โ€” Kiev, Ukraine

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95. Forgiver EPย โ€” Shopliftersย โ€” Novi Sad, Serbia

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96. Skollย โ€” Astro Diverย โ€” Charlotte, North Carolina, USA

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97. Alter Egoย โ€” Replica โ€” Buenos Aires, Argentina

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98.ย The Best Thingsย โ€”ย Beat Off!ย โ€” Kediri, Indonesia

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99. Kings – EPย โ€” August Tidesย โ€” Cleethorpes, England, UK

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100. Demos 2017ย โ€” Goodnight Cairoย โ€” Seattle, Washington, USA

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***

If you enjoyed this please share, and feel free toย Tweet me. Letโ€™s talk music and tech!

Without Majors, SoundCloud Had The Potential To Be A Better, Independent Music Space

Originally published on Crunchbase News on August 21, 2017.


Itโ€™s no secret thatย SoundCloud is troubled. Last month, news broke that the music streaming serviceย slashed 40 percent of its workforceย (173 jobs) and closed two of its offices (London and San Francisco). Two weeks ago, itย dropped its founding CEOย to secure new funding on the back of reports that it could run out of moneyย within 50 days or so.

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The developments werenโ€™t withoutย augur or portent.

SoundCloudโ€™s current situation brings us back to our prior thesis: namely that the companyโ€™s shift into the major label paradigm was a tactical error. And due to that mistake, SoundCloud lost its focus on an exploding demographic in the form of independent music, which it initially showed signs of controlling.

Rising Red Ink

Letโ€™s run the numbers quickly. As I noted in myย previous piece, Soundcloudโ€™s revenue hasย grown for years. In 2010, the company recorded $1.8 million in top line; in 2012, $9.6 million; and, in 2014, $19.6 million.

But those gains cameย with rising losses. Soundcloud lost $2.01 million in 2010; $14.9 million in 2012; and $44.2 million in 2014.

The trend of impressive losses continued into 2015, when SoundCloudโ€™s revenue increased by 10 percent to $22.5 million. Unfortunately, for the company, its losses grew by a larger 23.5 percent to $54.6 million in 2015.

And according to a recent Music Business Worldwideย analysis, even post-cuts, Soundcloud wonโ€™t cut expenses to fully ameliorate its rising costs and royalty payments.

Major (Label) Gamble

Its cuts in staff are indicative of a larger problem. Namely, SoundCloudโ€™s royalty payments are expensive. If Soundcloudโ€™s payout to the major labels is similar to Spotify, it couldย reach the 80 percent markย of its subscription-sourced top line; in related topics, SoundCloud has consistentlyย declined to commentย on how much the major labels own of the company.

Adding to its financial picture, SoundCloudย openedย aย $70 million credit lineย to keep its doors open.

While major label deals grant SoundCloud access to the worldโ€™s most popular catalogs, the royalty payments accompanying that catalog can be aย Sisyphus-like experience.

The accompanying costs are high. For example, growth only accounts for one factor in determining a royalty payment. Other factors can range from the labelsโ€™ own fiscal bottom lines (which no streaming service can control) to the labelsโ€™ employment of aย Most Favored Nation clauseย in their streaming contracts.

Major label content is also available through an array of streaming options: Spotify, Apple, (now) SoundCloud, Pandora, Tidal, and so forth. Given the number of services offering major label tunes, access to that content doesnโ€™t make a streaming service unique. Rather, it gives the major labels outsized influence on a streaming serviceโ€™s content offerings.

In Soundcloudโ€™s case, the new major label paradigm likely impacted the now-beleaguered music streaming company in two ways:

  1. Major label deals changed SoundCloudโ€™s value proposition. Due to its major label deal, Soundcloud could sell the same major label content as Spotify and Apple. SoundCloud would no longer be the home only for independent audio, ย putting a pin in what arguably made the streaming service unique.
  2. The major label deals now required SoundCloud to pay the same piper as Spotify, Apple, and others.

All of this amplified SoundCloudโ€™s already-noted strategic shift, and potential misstep: moving away from the independent music demographicโ€”a group that it had performed well in previously.

Up until autumn 2015, SoundCloud primarilyย subsisted on independent musicย and user-generated content. But in the time it took SoundCloud to switch paradigms from the independent universe to the major labels, the market had changed. Whereas independent material up to 2015 was considered disinteresting to general consumers due to niche appeal,ย by the end of 2016, independent music streaming revenues made up $5.1 billion of the industryโ€™s total haul of $16.1 billion. In fact, the independent market outsized Universalโ€™s cut by more than $500 million.

Multiple arguments can be made about what has led the independent demographic to become the largest pie of the streaming-revenue pie. Whatโ€™s clear, though, is that the old trope thatโ€™s been widely circulated about independent musicโ€”that nobody cares and it doesnโ€™t make any moneyโ€”is likely false.

From 2003-2012 alone, the independent landscapeย exploded in terms of participants. And itโ€™s that market that Soundcloud likely ceded ground on due to its deals with major labels.

What Ifs And Takeaways

All this underscores SoundCloudโ€™s decision to start down the major label path.

If it had made the same job cuts and office closures in 2015 that have now been enacted, then Soundcloud might look very different. The company might have been able to close the gap long enough for the numbers to showโ€”as they are nowโ€”that independent music is a real area of growth in the music universe.

If that had happened, it might have given financial-credence to its massive independent catalog, independent-enthusiast userbase, and independent reputation. But the major label paradigm isย like a lobster-trap; itโ€™s very, very hard to back out of once youโ€™re in.

Of course, all that assumes that Soundcloud would have been able to settle lawsuits and figure out a way to monetize its gigantic repository. Assuming it could, SoundCloud might now be the clear frontrunner in its own arena of music, almost completely removed from the whims and dynamics of the major label world which Spotify and Apple have to contend with.

Whatโ€™s important to recognize now is that the music universe is multidimensional, and, with the explosive growth of independent content, itโ€™s adding new layers by the day. SoundCloudโ€™s plight should encourageโ€”not dissuadeโ€”future would-be music-tech startups or entrepreneurs and investors. Let Spotify and Apple battle it out for the major label world; the independent universe is growing quickly anyway.

Whether itโ€™s too late for Soundcloud to take advantage of that growth will depend on its ability to navigate its choppier, less-funded, waters.

The Streaming Wars Continue, And SoundCloud Is In The Balance

Originally published on Crunchbase News on May 17, 2017.


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Itโ€™s been a challenging year for SoundCloud. And its last quarter hasnโ€™t made things any easier on the music-streaming startup.

Amidst a streaming war between Spotify, Apple Music, Pandora, and others, SoundCloudโ€™s orange cloud is greying.ย Spotify passed on buying the company in December, itโ€™s seen aย patent dispute,ย aย high-level shakeup, and multiple reports (hereย andย here) have explored the possibility that it might run out of money by the yearโ€™s end.

The news has not been good for SoundCloud. (When contacted, SoundCloud declined to comment on itsย financial situation.)

So what comes next for the music company? The answer to that question is anchored on three points:

  1. The economics of streaming for non-label players.
  2. SoundCloudโ€™s efforts to expand past its original, core user base.
  3. Its efforts to stabilizeย allegedly difficult financials.

Weโ€™ll approach each topic respectively to get a handleย on how it will impact SoundCloud.

Streaming 101

To understand SoundCloudโ€™s current financial situation, we have to understand streaming economics.

Streaming companies license material from two main sources: major labels and independent artists. In SoundCloudโ€™s context, itโ€™s the first content source which matters. Major labels set the standard royalty rates which services like SoundCloud must pay for access to their critical libraries.

It is notoriously difficult to pin down what a private music streaming company is paying in royalties. For companies like Spotify and Soundcloud, royalty payouts can totalย in the neighborhood of 70-85 percentย of a companyโ€™s revenue.

To that point, rates released in reference to Spotify over the last few years have been all over the map. In 2013,ย Spotify released (via Stereogum)ย its own accounting of its royalty payout structure, which detailed that ~30 percent of generated stream revenue stays with Spotify while the other roughly 70 percent went to labels, publishers, and others. There was no mention ofย any additional costs.

In August 2016, however,ย Music Business Worldwide calculatedย that ~84 percent of Spotifyโ€™s topline went out the door for โ€œroyalty distribution and other costs.โ€ Again, those other costs were not defined. Music Business Worldwide then followed up on its first statement and calculation with the note that Spotifyโ€™s precise royalty payout is believed to be just under 70 percent.

In 2017 alone, TechCrunch reported that Spotifyโ€™s royalty payout was 70-72 percent,ย except when other factorsโ€”like catalog geography and free vs. paid streamingโ€”could bump the royalty payout as high as 84 percent. All this was before Spotifyโ€™s new deal thatย supposedly lowered royalty payoutsย in exchange for windowing. The aforementioned โ€œextenuating factorsโ€ are so important to acknowledge precisely because they affect so much of any music companyโ€™s catalog.

So is Spotifyโ€™s royalty payout less than 70 percent, 70 percent even, 70-72 percent, greater than 70 percent, or even up to the low 80s? No one really knows except Spotify and the labels. Even using Spotify as a bar for understanding SoundCloudโ€™s royalties leaves us convoluted

Of course, streaming services have an interest in limiting their payout rates, but streaming companies donโ€™t have much leverage due to an imbalance of power. If SoundCloud or Spotify donโ€™t have a major labelโ€™s catalog, either one could immediately start to shed subscribers to competing services not locked into the same label fight. In music streaming, platform diversification only flows in one direction.

Shifting Priorities

The streaming cost matter puts SoundCloudโ€™s recent strategies into context.

SoundCloudย cut its teethย licensing content in the independent world, a much different paradigm than Spotify or Apple Music. Because it built its success on independent material, SoundCloud wasnโ€™t beholden to the major label oligarchy for material.

Priorities shifted when SoundCloud changed direction and pursued major label content on top of its independent catalog.

It signed deals with every major label, leading to a new direction for the company.ย When pressed last year, SoundCloud responded with the stark โ€œno commentโ€ on how much equity it may have provided to labels for access to the respective catalogs. Additionally, most of the deals hinged on SoundCloud releasing anย on-demand premium serviceย to directly compete with Spotify and Apple.

By summer 2016, SoundCloud had evolved into another major label distribution platform. This effectively posed the conundrum of potentially alienating its initial userbase, which might not have been inclined to see another mainstream music service as necessary in the first place.

Compounding the mainstream content conundrum, SoundCloudโ€™s new catalog was the same mainstream content that its direct competitors were distributing. Further, SoundCloud was now compelled to build a new product to directly compete with Spotify, putting it in a position where it held less power for the content it licensed while burning money at a ridiculous rate.

Challenging Financial Realities

All that sums to the companyโ€™s current financial situation.

In order to understand the companyโ€™s fiscal situation as it stands today, it behooves us to remind ourselves what we know about its past performance.

As Iย previously wrote, SoundCloudโ€™s financials in December of last year were as follows:

Revenue tracking upward (source):

  • 2010 โ€“ $1.8 million.
  • 2012 โ€“ $9.6 million.
  • 2014 โ€“ $19.6 million.

With losses ballooning (source):

  • 2010 โ€“ $2.01 million.
  • 2012 โ€“ $14.9 million.
  • 2014 โ€“ $44.2 million.

Based on the new numbers, SoundCloudโ€™s revenue saw a 10 percent increase from $19.6 million in 2014 to $22.5 million in 2015. Its losses, however, increased dramatically by 81 percent, from $44.2 million in 2014 to $54.6 million in 2015.

Debt and Irony

Most recently, SoundCloud raised anย additional $70 million in debt funding. With this round of debt funding, itโ€™s likely that SoundCloud is trying to follow Spotifyโ€™s example by doubling down on their growth numbers long enough to find an exit. The problem with this strategy is that SoundCloud is nowhere near as big as Spotify, perhaps lowering its M&A potential. While this strategy presents challenges for Spotify as well, the analogy ends right there, since SoundCloudโ€™s debt is barely a pittance of Spotifyโ€™s $1 billion debt raise.

Spotifyโ€™s delayed IPOย casts a shadow of doubt on its smaller rival as well. If the company most obviously in line to acquire it has its own challenges to contend with, itโ€™s clear that its attention will be on its own IPO, rather than a bail-out acquisition of SoundCloudโ€”even at a fire-sale price.

Unfortunately, the reality for SoundCloud is this: the company has extremely unwieldy financials, and its main competitorโ€”the company most likely to acquire themโ€”just delayed its own IPO in order to figure out its own financial situation.

Uncertain Future

The faster that SoundCloud tries to shift to become more like Apple Music and Spotify, the more it runs the risk of highlighting it wasnโ€™t trying to be like the standard streaming services at all.

Whether or not the summer will bring back the orange in our grey cloud remains to be seen.

Unbundled, Part II: Shifting the Paradigm

How a new music paradigm is rising out of the wreckage.

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This is a continuation of the Unbundled series on music dynamics. Read the previously published pieces here:


The second act in the โ€œbundled/unbundledโ€ production is the โ€œbundledโ€ piece. Itโ€™s about exploring the bundling process as it pertains to music, and really trying to determine the proper scope of examination. Said scope, when broadened enough, shows a shifting paradigm of power and perception rising out of the wreckage of the previous music landscape. Itโ€™s similarly divided into three parts:

  1. Bundled in the Wrong Way
  2. Power and Paradigm Shift
  3. Sexy vs. Unsexy

The first of these is an exploration of what types of bundling already exist, and how it might not be the right kind of bundling to pursue. The nature of peoplesโ€™ interaction with music has changed, so it follows that the things bundled in music should change as well. This is a particularly difficult thing to accept because it requires a reworking of thought regarding something already perceived as โ€œdone.โ€

The second part is a discussion of how power naturally shifts during these seismic events, and how the new power should be held by a previously dismissed faction: the artists.

This flows right into the last part, which is an exploration of how many of the things which should be considered and bundled may not be the โ€œsexiestโ€ or most exciting of things to include. But โ€œsexinessโ€ and utility donโ€™t always go hand-in-hand, and reality prevails at some point.

BUNDLED

Bundled in the Wrong Way

This is the biggy. Inasmuch as many things in the music universe(s) have become unbundled, so too are there a variety of things that have also become bundled. In the light of all the unbundling going on (Chris Saad blew through an extensive example list from everything including music and news to relationships and war), it appears somewhat unsexy to talk about the things going through the bundling process.

Where unbundling is fast and sexy and simple, bundling appears slow and outdated. But in music at least, this is far too simple an assessment.

The reality is that there are many things in music that have always been bundled, but bundled in such a way that they appeared to be unbundled. Many of the things which โ€œmusicโ€ apps are now trying to tackle separatelyโ€”distribution, marketing, social, ticketing, analytics, messaging and/or communication, and live bookingโ€”have always been bundled under the banner of the record label.

The label controlled virtually everything, from distribution and radio play (yes, payola is real) to marketing and fan engagement. If you wanted to exist as an artist, you needed to be a part of this world in some way. Otherwise, you were relegated to the โ€œindependentโ€ pile, which in the years prior to 1991, was much less glamorous than it is now.

Power and Paradigm Shift

When the digital age hit, the unbundling of the record labelsโ€™ power began. Since around 2005, major label power has seeped, and independent power has reached new heights. However, in their new-found power, independents were also sold a myth that everything they needed could be solved by partaking in a variety of unbundled services, from analytics to social platforms.

What this myth fails to address though, is the massive time-suck it really promotes. There are a great many things that should be bundled. Things like analytics, ticketing, distribution, radio play, social engagement, community, and marketing should all be offered under the same banner of a startup or new company.

Butโ€”and this is so importantโ€”done so in a way where the artists retain their power.

Sexy vs. Unsexy

The unbundling that has occurred has amazingly and unexpectedly taken much of the power away from the labels and delivered it to the artists. Artists now have the ability to control nearly every aspect of their operation, from recording through distribution through community engagement. But they donโ€™t really have it all in one place, for free (yes this is huge), with the level of choice they need.

They have a variety of music discovery sites to choose from, a variety of analytics engines to use, and a variety of social platforms to post on, among other things. This is too much, and simplification is necessary. A music company should offer all of these types of functions under its purview, wherein artists can then choose to use themโ€”or notโ€”as they like. Choice and freedom remain intact while efficiency and simplicity are underscored.

But why stop there? Why not tackle the unsexy things that major labels have always done and give that power back to the artists as well?

Have a company that encompasses all the functions above, and then add (fan-driven) radio play, legal information and resources, management, copyright, and informational context. In making the experience of one site all-encompassing, you then succeed in changing the artistsโ€™ paradigm, thus changing the music landscape.

Giving artists access to these โ€œunsexyโ€ things is just as easy as (easier actually than) giving fans access to the music they want to hear.

The only difference is that instead of focusing on half of the equation, you instead complete the circle, and do so independently of the former rigid structure.


The Power of Knowledge

Whereas the points of the previous pieceโ€”choice and formatโ€”led to the overarching concept of community, the three points here point to something different, but equally important: knowledge.

If knowledge is power, then bundling things in a new way to give artists access to more knowledge clearly translates to a shift of power in their direction. This upends the previous paradigm immensely.

As artists gain perspective and knowledge on things like music analytics, marketing strategies, and engagement statisticsโ€”as well as โ€œunsexyโ€ things like legal resources and contactsโ€”the power shifts significantly away from the major record companies. Their power has always been cemented in two main things: money and knowledge. But once artists and creators have access to the second of these two things (knowledge), they can apply it flexibly to attain the first of these two things (money).

This creates major fissures in the current music landscape, and opens up a splintering ecosystem of new opportunities for creatives at all levels of music creation and engagement.


The next movement in the symphony will be Part III: Democratizing the Future, which will take a look again at a new unbundled dynamic. Concepts discussed will touch on how the new unbundling will change music ownership and identity.

Stay tuned!


Find me on Twitter @adammarx13 and letโ€™s talk music, tech, and business!

Unbundled, Part I: Reformatting the Barriers

How unwrapping the previous barriers is changingย music.

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This is a continuation of the Unbundled series on music dynamics. Read the previously published piece here:


The first movement in this symphony is the โ€œunbundledโ€ piece. Itโ€™s all about โ€œreformattingโ€ the conceptual barriers that initially existed for decades. Itโ€™s divided into two parts: Choice and Format.

The former is an exploration of how choice has evolved with the changing technology, and how itโ€™s taken on a power it previously lacked. The latter, however, discusses how new formats have changed music and broken down barriers which artists historically wereโ€”most timesโ€”unable to scale. Similarly, itโ€™s given light and life to format types which for decades have been ignored by the broad base of music consumers, except perhaps for the most die-hard fans.

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Choice

The first and most obvious form of unbundling in the music industry is the industry itself; no longer is there simply one music industry to partake in.

Now there are multiple, and they exist as completely separate universes; the major label mainstream, the exponentially growing independent industry, and everything in between. Along with this kind of unbundling of different musical arenas comes a freedom for music fans to explore in new ways.

Where non-mainstream fans were once relegated to shoddy mixtapes and bare-bones independent releases (which many times meant lower quality), now they have a plethora of music sources to choose from, as do all music listeners.

This leads to a level of choice the likes of which has never been seen in music. Now, itโ€™s realistically possible to exist as a music fan outside the mainstream in a holistic way. Youโ€™re able to not only find the music that you like, and which speaks to you, but are similarly able to take advantage of growing communities of people like yourself. With the free access to all this new material comes access to other like-minded people.

This is community.

Chris Saad pointed to two distinct contributing factors which have lead us in this direction:

  • Reducing the cost of inventory and discovery to, in many cases, zero or near zero
  • Reducing the cost of direct communication and orchestration with more people at onceโ€”bypassing the need for manual mediators/editors/orchestrators/curators

Format

Saadโ€™s post also mentioned this within the scope of musical format. What was once a record and CD has now become digital information, thus with more power to disseminate. Even the album format itself is restructuring, as fans looking for a single-song experience are abandoning the long form in favor of something musically shorter.

But this has a swing dynamic as well; while some argue that the album format is dying (or is already dead), many see the opposite.

The unbundling of the album format has actually given it more power than it had before. Now, when an artist chooses to create a full album, a fan knows that there is an artistic meaning behind that, rather than a record labelโ€™s fiscal bottom line.

It also lends long-overdue validation to releases that fall in between singles and full albums. EPโ€™s and double-sides have long been ignored by most but the hardcore fans. Now, however, they exist with the same legitimacy as their gaunter and fuller peers.

The Ironic Thing

The ironic thing about these two pointsโ€”choice and formatโ€”is that theyโ€™re inherently about one overarching concept: community.

As choice expands and begins to encompass formerly ignored genres and artists, new communities have the ability to coalesce and thrive. Choice isnโ€™t merely about having new material for already established communities to engage in; alternatively, it can lead to a mixing of communities that otherwise might not happen.

Punks and jazz fans may begin to mix over a new punk-jazz fusion genre, and people who otherwise would never have met one another can now suddenly exist alongside each other. This leads to an increased level of creativity and an exponential production of creative material.

And this material is further disseminated throughout communitiesโ€”splintering them and rebonding themโ€”through new formats of information technology. Communities cease to be rigid and orthodox in their functionality towards music and instead become more elasticโ€”they become living, breathing things which grow and continue to evolve.

This is the unbundling process within music as it should be: an unwrapping of previously rigid dynamics that lends more flexibility and power to the overall process of community cultivation.


The next movement in the symphony will be Part II: Shifting the Paradigm, which will take a look at the BUNDLED dynamic. Concepts discussed will touch on how bundling โ€” but doing so incorrectly in the new era โ€” impacts music consumption and community cultivation.

Stay tuned!


Find me on Twitter @adammarx13 and letโ€™s talk music, tech, and business!

100 Awesome Independent Album and EP Releases You Probably Missed in 2016

It’s that time of the year again โ€” when all those “Best of…” lists come out telling us the supposed cream-of-the-crop releases in music. And as happens every year, they skate right over the slew of amazing independent releases that dropped into our lives.

Last year, I drew up a list of 100 independent albums youย probably missed in 2015. Now it’s time to do the same for 2016.

In the interest of fairness, it’s important to note that most of these releases simply follow my personal taste in music genre-wise; they certainly don’t encompass all the amazing independent albums that came out this year in jazz, EDM, rap, classical, or other styles.

As with last year’s list, these 100 albums and EP’s come from artists all over the world. This year’s list has artists from:ย Canada, the U.K., France, Italy, Ireland, Spain, Portugal, China, Denmark, Iceland, Sweden, Norway, Belarus, Germany, Israel, China, Mexico, the Philippines, Australia, New Zealand, and from 20 different U.S. states. That’s how big the independent universe is,ย regardless of genre.

So here are just 100 of the albums and EPโ€™s that you probably missed in 2016. All were released during the 2016 calendar year, so this gives you an idea of just how small a window into the music world the mainstream actually cuts. As always, albums are in no particular order. Do yourself a favor and go expand your universe. You’d be shocked at what you discover.

  1. Forget About ItIt’s Butter – Los Angeles, California, USAa1993529676_16
  2. I Talk to StrangersI Talk to Strangers – London, England, UKa0865780043_16-1
  3. The Centauri Conspiracies: Part 1 โ€” The Awakening โ€” Sunshine & Bullets โ€” Tampa, Florida, USA
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  4. Colours โ€” Chelsea Shag โ€” Atlanta, Georgia, USA600x600bb
  5. Good Days โ€” Skyline โ€” Austin, Texas, USAa0007603069_10
  6. Muster Point โ€” Jeeps โ€” London, England, UKa3598822201_16
  7. Scars โ€” Forever Still โ€” Copenhagen, Denmark12
  8. Body Wars โ€” June Divided โ€” Philadelphia, Pennsylvania, USAjune-divided-body-wars-ep
  9. Silent Elephant โ€” Silent Elephant โ€” Lille, Francea2226111291_16
  10. The Parts We Save โ€” Heel โ€” London, England, UK
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  11. Breaking Free โ€” A Truth Divides โ€” Fall River, Massachusetts, USAa1106324655_10
  12. Emergence โ€” Hour 24 โ€” Temperance, Michigan, USA4a92d0_efe37ce2146445358c6a8af10e5ef140.png
  13. Hardly Loaded EP โ€” PhantomHead โ€” Lynchburg, Virginia, USAa2643529918_16-1
  14. Tough Love โ€” Bloody Diamonds โ€” Toronto, Ontario, Canada13308599_990879211032274_8926664851863017403_o
  15. A Moment of Silence โ€” The Funeral Portrait โ€” Atlanta, Georgia, USA14563572_1125466497544768_7992703852251309118_n
  16. Epicentre โ€” Bouquet of Dead Crows โ€” London, England, UKa0429878601_10
  17. She Speaks โ€” She Speaks โ€” Kildare, Irelanda2252113179_16
  18. Wanderer โ€” Red Handed Denial โ€” Toronto, Ontario, Canada12799213_10153426011084071_1317740590743645433_n
  19. Dark Narrows โ€” Lights That Change โ€” Flintshire, Wales, UKa2142808787_16
  20. The ReIntroduction โ€” Almost Kings โ€” Atlanta, Georgia, USA0006541155_10
  21. Black โ€” Suan โ€” Athy, Irelanda0731599391_16
  22. Mean Something โ€” Kinder Than Wolves โ€” Orlando, Florida, USAa3400336724_16
  23. For Your Obliteration โ€” The Dead Deads โ€” Nashville, Tennessee, USAa0316039504_10
  24. No Mirror / Baby Steps โ€” Birdeatsbaby โ€” Brighton, England, UKa2859507464_16
  25. Screech Bats โ€” Screech Bats โ€” London, England, UK12764898_977824338969132_6112466179685560664_o
  26. Five Kites โ€” Five Kites โ€” Uckfield, England, UKa3539413199_16
  27. Pow Wow โ€” Red Apple โ€” Madrid, Spaina0626135829_16
  28. Hoopdriver โ€” Hoopdriver โ€” London, England, UKa1149210371_16
  29. The Mud Lords EP โ€” The Mud Lords โ€” San Francisco, California, USAa2762874709_16
  30. Stones โ€” Cherry Water โ€” Wilmington, North Carolina, USAa2364345222_16
  31. Please Welcome Imperial Jade โ€” Imperial Jade โ€” Barcelona, Spaina4135821107_16
  32. From The Cave โ€” From The Cave โ€” London, England, UKa0846461208_16
  33. Imminent for Your Interests โ€” People Like Us. โ€” Los Angeles, California, USAAlbum Art rough
  34. Otra Vez I โ€” Sidewatcher โ€” Detroit, Michigan, USAa0310545470_16
  35. Eraserhead โ€” Eraserhead โ€” Aurora, Illinois, USAa0142508800_16
  36. Alterhood โ€” Alterhoodย โ€” Tel-Aviv, Israela3217298871_16
  37. Eugenia EP โ€” Darla and the Blonde โ€” London, England, UKa2573911246_16
  38. Cosmophonie EP โ€” Cosmophone โ€” Trois-Riviรจres, Quebec, Canadaa1977159592_16
  39. Hit the Air โ€” Basic Land โ€” Monterrey, Mexicoa2682732415_16
  40. Born to Dance โ€” Pรผrpleย โ€” Brighton, England, UKa2572290725_16
  41. Double A-Side โ€” The Mis-Made โ€” Sydney, Australiaa0839401698_16
  42. Refuse to Shine EP โ€” Mr.Mountain โ€” Portsmouth, England, UKa1375774276_16
  43. Gaining Perspective โ€” Glory Days โ€” Brisbane, Australiaa3697331310_16
  44. The Sky, the Lie, and Who We Are Before We Dieย โ€” True Northย โ€” Los Angeles, California, USAa1878484356_10
  45. Luxury EP โ€” Patio โ€” New York City, New York, USAa1711486514_16
  46. Phantasmagoria โ€” White Claudia โ€” Chicago, Illinois, USAa0392641707_16
  47. Cruise Deal โ€” Mirror Travel โ€” Austin, Texas, USAa0016514373_16
  48. Call Me by Name โ€” Good Fiction โ€” Albany, New York, USAa1006386476_16-1.jpg
  49. Bipolar โ€” Kreepy Krush โ€” Minsk, Belarusa3570746258_16
  50. Good Hangs โ€” Lauren Patti โ€” New Jersey, USAa3026102687_16
  51. Copper Crown โ€” Copper Crown โ€” Toronto, Ontario, Canadaa0415375489_16
  52. Cuatroย โ€” ย Tranparentesย โ€” Alicante, Spaina0741328815_16
  53. Itโ€™s Too Bright Inside โ€” Lush Vibes โ€” Vallejo, California, USAa1998902662_16
  54. Ropes End โ€” Ropes End โ€” New York City, New York, USAa3134658973_16
  55. Only Roses โ€” Carissa Johnson โ€” Boston, Massachusetts, USAa2929911764_16
  56. Theories of the Universe โ€” Haunted Ghost Town โ€” Sunnyvale, California, USAa2755326863_16
  57. Soft Grudge โ€” Mulligrub โ€” Winnipeg, Manitoba, CanadaMulligrub-Soft-Grudge--640x640
  58. Dirty Lyxx โ€” Dirty Lyxx โ€” Boston, Massachusetts, USAa2040502891_16
  59. Stages โ€” Kopacetic โ€” Shreveport, Louisiana, USAa2728269849_16
  60. Much Love โ€” Microwave โ€” Atlanta, Georgia, USAa1730261151_10
  61. Metadonna โ€” Metadonna โ€” Valencia, Spaina0150878033_16
  62. Break Down the Walls โ€” Break Down the Walls โ€” Hawthorne, New York, USAa1176554633_16
  63. Stuff EP โ€” My Cruel Goro โ€” Icelanda2414949285_16
  64. Shadowbox โ€” Vivienne the Witch โ€” Perugia, Italya3238750359_16
  65. In the Arms of the Sun โ€” Vox Vocis โ€” Phoenix, Arizona, USAa2512338494_16
  66. Discourse โ€” Sex With Strangers โ€” Vancouver, British Columbia, Canadaa2127562643_16
  67. Sleep Tight, When You Wake Up Weโ€™ll Be Gone โ€” The Few. โ€” St. Louis, Missouri, USAa2511948533_16
  68. Harmony and Disconnect โ€” Rising Down โ€” Tampa, Florida, USAa2963571272_16
  69. Vectors โ€” Yeah Sure Whatever โ€” Marin, California, USAa1649515922_16
  70. DEVILTRAIN โ€” DEVILTRAIN โ€” Bamberg, Germanya1542791299_16
  71. Buried in the Sound โ€” Lost Frontiers โ€” Pomona, California, USAa3721344826_16
  72. Nosebleed Weekend โ€” The Coathangers โ€” Atlanta, Georgia, USAThe-Coathangers-Nosebleed-Weekend
  73. The Eternal Sea โ€” The Eternal Sea โ€” Tauranga, New Zealanda2466588262_16
  74. Traces EP โ€” Traces โ€” Phoenix, Arizona, USAa2543588091_16
  75. Elevationย โ€” ย We Are The Catalystย โ€” Gothenburg, Swedena2368062794_16
  76. MABON SONGS โ€” Crypt Trip โ€” San Marcos, Texas, USAa0313274180_16
  77. Angel โ€” Heroes โ€” Los Angeles, California, USAa4173242852_16
  78. Swan Valley Heightsย โ€” Swan Valley Heights โ€” Munich, Germanya0676605006_16
  79. Abandonedย โ€” Counter Theory โ€” Valparaiso, Indiana, USAa0689683623_16
  80. Ants โ€” Ants โ€” Rivergaro, Italya1366200431_16
  81. The Journey (EP) โ€” Rusty Joe โ€” Casais, Portugala3938316616_16
  82. Spectra โ€” Myrriasย โ€” Philadelphia, Pennsylvania, USAa1053203725_16
  83. Dimensionauts EP โ€” Robot Jurassic โ€” Edgewater, Maryland, USAa1323032774_16
  84. Believer โ€” Weird Neighbours โ€” Sarnia, Ontario, Canadaa0850762461_16
  85. Hell Is Not Other People, Itโ€™s You โ€” The Republic of Trees โ€” Scarborough, England, UKa3751139773_16
  86. The Lippies โ€” The Lippies โ€” Grand Rapids, Michigan, USAa0852829300_16
  87. Far Away, As We Fadeย โ€” ย AggronympHย โ€” Yichang, Chinaa3169651902_16
  88. The Departed โ€” Summer Drive Home โ€” Weymouth, England, UKa0290939636_16
  89. Mix Tape โ€” The Hang Lows โ€” Pittsburgh, Pennsylvania, USAa0584312114_16
  90. SweetMeat โ€” The BlackLava โ€” Torino, Italya3220774202_16
  91. Singularityย โ€” Fight Like Sin โ€” Lafayette, Indiana, USAa3594774885_16
  92. Chasing a Phantom โ€” Changing Scene โ€” Bel Aton, Maryland, USAa1533314418_16
  93. Abandoned Homes โ€” The Aesthetic โ€” Seattle, Washington, USAa1922360043_16-1
  94. Connector โ€” Fable Circuit โ€” Shepherdstown, West Virginia, USAa3669455937_16
  95. Inburn โ€” Inburn โ€” Illigan City, Phillipinesa2748366475_16
  96. The Lost Ones (EP) โ€” LUNGS โ€” Sacramento, California, USAa2346140061_16
  97. Ambulance โ€” The Amazing โ€” Stockholm, Swedena0811660077_16
  98. Detox โ€” Pyke โ€” Arendal, Norwaya4237766781_16
  99. Start Again โ€” The Middle Ground โ€” Milwaukee, Wisconsin, USAa3612480243_16
  100. Valley Queen EP โ€” Valley Queen โ€” Los Angeles, California, USAa2154869007_16

    If you enjoyed this please share, and feel free to Tweet me. Letโ€™s talk music and tech!

    Or follow me on that new Snapchat thing!ย ๐Ÿ˜Ž ๐Ÿค˜

    CdhrnNSXEAEa2t1

The Hit List: 20 Demos, Albums and EPโ€™s You Need to Hear Right Now โ€” May 29, 2016

Hey from Israel everyone! So I’m not sure what my wifi situation will look like tomorrow, so I’ll just post this week’s Hit List tonight :D. A lot of great music spinning around again this week, so hit these people up and show them some love. Happy listening!

  1. Break the DistanceThe Alibi – 2014

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2. Music to Forget the FutureKick the Robot – 2015

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3. Dark NarrowsLights That Change – 2016

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4. Pow WowRed Apple – 2016

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5. Like We’re Wild – SingleRoyal Street – 2015

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6. Snakes and SpidersSafe Secrets – 2016

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7. Lion’s MouthLion’s Mouth – 2014

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8. Cruise DealMirror Travel – 2016

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9. No Mirror / Baby Steps –ย Birdeatsbaby – 2016

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10. I Believe You, OkPost Pink – 2016

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11. Slug Life EPAtomic Walrus – 2014

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12. I Don’t MindThe Horse Traders – 2016

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13. GhostsFallen Edge – 2016

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14. EPSolar Tantrums – 2016

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15. S L U R R S –ย Slurrs – 2016

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16. Only RosesCarissa Johnson – 2016

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17. The Mud Lords EPThe Mud Lords – 2016

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18.ย Errata Naturae –ย Phonocaptors – 2016

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19.ย RiverlustThe High Divers – 2015

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20. BelieverWeird Neighbours – 2016

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The Hit List: 20 Demos, Albums and EPโ€™s You Need to Hear Right Now โ€” May 23, 2016

Heading out of town today for a few weeks in Israel, but not before I give you all a new run-down of great music to check out. Creation never sleeps, and neither do I when there’s new material popping up, so give these people a spin. As always, albums are in no particular order. Happy Monday listening!

1. Black –ย Suan – 2016

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2.ย WarpaintWicked Faith – 2015

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3. Mean SomethingKinder Than Wolves – 2016

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4. From The CaveFrom The Cave – 2016

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5. Snakes and SpidersSafe Secrets – 2016

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6.ย Only RosesCarissa Johnson – 2016

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7. Slug Life EPAtomic Walrus – 2014

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8. A Shot in the DarkKiss the Curse – 2015

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9. GhostsFallen Edge – 2016

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10. Acoustics EPYvette Young – 2014

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11.ย Lion’s MouthLion’s Mouth – 2014

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12. DemoGreat Woods – 2014

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13. CheerleadingThe Sports – 2016

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14. I Believe You, OkPost Pink – 2016

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15.ย Cake DazeCannibal Kids – 2016

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16.ย S L U R R Sย  –ย Slurrs – 2016

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17. I Don’t MindThe Horse Traders – 2016

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18.ย Evergreen / Kite Dodging –ย The Hazy Seas – 2016

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19.ย EPSolar Tantrums – 2016

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20. The Beautiful Light EPThe Beautiful Light – 2016

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