Atlanta: Signs of the Next Major Tech Hub

Atlanta, Georgia, USA downtown skyline.

The Question

Almost two full years ago, in January of 2017, Ryan Hoover asked me what the tech scene in Atlanta was like. I was in San Francisco, and had flown across the country (on a very cheap ticket!) to attend Product Hunt’s celebration party following its AngelList acquisition. We were hanging out on the upper floor of the venue, me, trying to look like I belonged there, and he, casually leaning against a wall, gratefully shaking hands with everyone who wanted a picture with him.

I was actually caught off guard a bit because, frankly, I didn’t know too much about the Atlanta tech scene at the time. I’d grown up here, but left for college in Boston, and if I’m being honest, I only meandered back here after school because of family & the post-college reality of starting a company with essentially no money. As much as I enjoyed my childhood, I’ve never been much of an “Atlanta guy” — I’m a Mets & Red Sox fan (for the rare times I watch sports), I like the cold, and I yearn for the deadpan, brash humor of the Northeast. But I recognized financial reality and made the best of my situation.

The truth was that I hadn’t really invested much time or effort into exploring the Atlanta tech scene. I was head-down working on my music startup, so I was spending more time wiring myself up in the music industry than the startup world. Additionally, everything in 2014-2017 was (or seemed to be) San Francisco, New York, L.A., or Seattle, and that’s where my head was too. I figured it was only a matter of time until I left Atlanta.

From Bust to Boom

Part of the frustration I felt personally during this period was how the tech scene here felt & the tech press seemed to view Atlanta after Yik Yak’s failure: “well we tried, but Atlanta’s not ready for real tech investment yet,” despite our having TechStars, MailChimp, and Calendly, among others. This coupled with “go to California, that’s where all the money is” mentality.

But things change. Calendly has grown. MailChimp is a bona fide unicorn. Salesforce is building Salesforce Tower downtown. And now, Walker & Company Brands is moving here, following their sale to Procter & Gamble. And these are just the names many people are familiar with; there are others, blooming down at the Tech Village, scattered around Buckhead and Midtown, popping up around Tech Square, and nesting outside the Perimeter (OTP) in Dunwoody and Sandy Springs.

On the Cusp

Atlanta is fast becoming a tech hub for crypto, SaaS, and media startups. Yet it’s still not mentioned in the same breath as Austin or Denver. Why this is could be a topic for debate, but what ultimately matters is that 2019 will bring a new sense of tech startup intrigue to Atlanta. Warm weather, affordable housing, and ready pools of talent from at least 5 major universities in town (Emory, Georgia Tech, Georgia State, Spelman, & Morehouse) — not to mentioned UGA just over an hour away — are some of the unavoidable perks of the city.  And, we’ll begin the year on a homegrown IPO and a major acquisition coup.

What’s missing — at the moment — is the same sort of starry-eyed, dare-to-dream-it dynamic which pervades tech in SF and NYC. Yes, we have SaaS meetups, startup chowdowns, and interesting groups which meet in the rooms of the Tech Village.

But what we really need to invest in are the more abstract, informal meetups, dinners, and coffee-shop interactions which don’t require reserving a room or having a planned discussion for each get-together. It’s these more abstract, informal dynamics which will generate some of the most exciting ideas, build reputations & relationships, and draw investment to the city in a way that’s more representative of the “dare to dream, go for broke” feel of Silicon Valley.

The Next Crop

As with everything, there will rise a set of core voices and personalities who help shape this new era of tech in Atlanta. They will be the people who just “seem to be everywhere,” seem to know everyone, and have a vision for how to transform the city in the next 5-10 years. It will be interesting to see who’s included on this short list.

I expect that we will soon be seeing more tech conferences here as this new mentality sets in. And while I may not start rooting for the Braves anytime soon, I will nonetheless have my eyes peeled for this group of individuals with the vision to make Atlanta the next great tech hub.

1 thought on “Atlanta: Signs of the Next Major Tech Hub

  1. Pingback: 2018: A Year in Review | Adam Marx's Mind

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