Category Archives: Writing

Blogging: One Month In—A Retrospective

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Today marks one month since I started blogging every day, and man has it been a long month. Though long doesn’t necessarily mean bad, and in the last few weeks I’ve found myself able to talk about a number of topics that might not have occurred to me otherwise. True, a lot of my posts have been on topics like music and tech that I continually follow, but the desire to write every day has enabled me to streamline my thoughts into a more digestible format.

In the last month, I’ve discussed numerous things in the music and tech space, including:

Yet I’ve found myself able to write about things that otherwise would seem unimportant, had I not had a goal to write every day. I’m not sure writing posts on writer’s block, on singing, art, and on concepts of passion would ever have occurred to me without the goal to produce new material:

Perhaps the most intriguing thing that’s happened though is how my desire to write has only become more engrained in me. I’ve always been a writer—essays, journalism, poetry, and research papers always came fairly easily to me, and even provided a sense of enjoyment most times. But now my writing has taken on a whole new dynamic in my life.

In fact, it mirrors what artists tell me when I ask why they choose the tough path of day jobs and long nights on the road: “I do it because just like I wake up every morning and need to breathe, I need to play music.” And that’s how writing is to me now. I wake up ever morning and need to breathe, and then I need to write.

The Typhoon Keeps Coming for Tidal

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It’s not been an easy couple of weeks for new music service Tidal. A slew of bad press and criticism during and immediately after the service’s launch is continuing to be a thorn in the side of the company’s leadership. So much so that a major restructuring was just announced; things aren’t about to get easier any time soon.

I was first a little skeptical of Tidal during its much-hyped launch, then again when it enjoyed a spate of criticism from mainstream band Mumford & Sons, and most recently when producer Steve Albini piled on to the already bruised service. Things have just been really bad for Tidal since it emerged in the last few weeks. Now it seems that the service itself is intent on rubbing salt in its own wounds.

Business Insider broke the news today (as did other sources like Digital Music News) that Tidal was being strongly shaken up; 25+ people on the Tidal team were being fired to make room for a new direction. Of these, the name that surely drew the most attention was And Chen, the now-former CEO of the service. Maybe it’s just me, but firing your CEO just a couple weeks after your very public launch seems to say a lot about a company’s fortunes, at least in the short-term.

Former Tidal CEO, Andy Chen

Former Tidal CEO, Andy Chen

Chen’s removal will make room for Tidal’s former CEO Peter Tonstad (who was the former CEO of Tidal’s parent company Aspiro Group). In an statement to BI, Tidal commented on the impending change:

TIDAL’s new interim [sic] CEO is Peter Tonstad—a former CEO of parent company Aspiro Group. He has a better understanding of the industry and a clear vision for how the company is looking to change the status quo.

Correct me if I’m wrong, but did Tidal just admit that their now-former CEO—Chen—was basically unqualified for the job? Because that’s essentially what I heard. After all the fanfare that Tidal inundated the press with around its launch, I thought for sure that they at least had a concrete plan to try and accomplish their goals. As critical as I was at the time, I at last figured that their leadership had sufficient experience and vision to make the Tidal brand somewhat competitive for a little while. Clearly that’s not the case.

I was critical of Tidal before because I thought (still think) that they’re attempting to sell a product (service) that essentially is very expensive and not wanted by enough people to offset the expenses to provide it. I was critical because the artists who I saw standing up on stage during the launch don’t need any more money in their pockets, and it came across to me as greed.

Now I’m critical of them because changing your CEO and firing 25+ employees ~20 days after your very public launch is not a good way to start the spring. It shows both a lack of preparation for your business market, and frankly a lack of appreciation for your prospective audience and their thoughts. Actually, you come off as socially tone-deaf.

We’ll see how this progresses, but I must say, I am really not impressed with Tidal’s handling of this entire situation. This is not the way to build trust in an industry that is basically overrun with distrust, and filled with people who are used to getting taken advantage of. This is not a good start; not a good start at all.

Writing Every Day

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Some days it’s really hard to sit down and write something not because it’s been a terrible day or there’s nothing to write, but simply because the flow doesn’t come. I wouldn’t even necessarily call it writer’s block because on days like this (for me, at least) there are a number of topics rolling around in my head, but one of which I seem to feel motivated to expand on. The topics themselves are valid and thought-provoking, but perhaps it’s worth noting that some days are meant more for thought than for actual writing.

That said though, I still think that endeavoring to write every day helps the mind (again, it’s at least true for me) explore new concepts even when we’re not focused on them. The importance of writing is more about taking the mass of concepts in one’s head and attempting to unravel them for an outsider’s perspective. Thus I think that even on the hardest days, it’s still important to force anything out and onto the page simply to see what comes of it. Many times that’s really the only way we are able to see something in a more concrete context, rather than leaving it as an amorphous thought left to float inside one’s head.

Tidal’s Choppy Waves Keep Rolling

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The choppy waves keep on coming for Jay Z’s streaming service Tidal, as today it was hit again with another round of criticism. I myself outlined my thoughts on the Tidal service first in a post when it launched, and then again in a questioning follow-up post earlier this week. This time, though, the critique comes not from disgruntled music streaming fans or competitive services, but from Steve Albini.

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Tidal logo

Tidal logo

For those unfamiliar with Albini, he cut his teeth in the mainstream spotlight producing albums for artists like Pixies and Nirvana, and has become an outspoken critic of many of the streaming services in the last decade. A criticism from Albini can’t be as easily dismissed as it might otherwise be particularly because he has both the industry experience and insider knowledge to call those in the industry on their bullshit.

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Steve Albini; Photo courtesy: Jordi Vidal, 2014

Steve Albini; Photo courtesy: Jordi Vidal, 2014

Albini has been critical of the mainstream music machine even before Kurt Cobain’s death, jumping into the mainstream music business debate in 1993 with his piece entitled The Problem With Music. He’s done the math and lived out many of the results, and so when Albini takes aim at your service, you better realize that other people in the music community will take notice (even if the mainstream isn’t).

In an interview with Vulture.com, Albini used phrases like “little streaming fiefdoms” and the “budget version of Pono” when referring to Tidal. While the latter comment is a critique on the mainstream listener’s ability (or even care) to distinguish between lossless quality and normal mp3 audio quality, the former is almost a little more telling. “Little streaming fiefdoms” is pretty telling in and of itself; it’s dismissive of what Jay Z and company say Tidal is (and purportedly will be), instead asserting that the service is yet another little city-state vying for validation in the greater streaming landscape.

Perhaps the most intriguing thing about this particular thought process is what it means for the dynamic of the current landscape; as Albini (and others) become increasingly critical of services that act like little principalities, the traditional walled-garden approach to music seems to be under siege. And there are those of us who rejoice in that. The walled-garden concept works well in numerous areas of tech and business—it’s great for security, healthcare, and finance. But it is not good for media, and music specifically.

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Criticisms of Tidal on Buzzfeed the day after its launch

Criticisms of Tidal on Buzzfeed the day after its launch

Music is freedom, and needs to be treated as such. To constrain music to the dynamics of a walled-garden system is to take away so much of the actual discovery and freedom that is associated with it in its purest form (though many would argue that there’s still plenty of “discovery” to be had). Regardless of this fact though, it remains an important fact to note that people of Albini’s caliber are taking aim at people like Jay Z and services like Tidal.

One might even argue that they—whether they intend to or not—are clearing the path for new music services yet to be launched. Only time will tell in that regard. For me though, this does not go unnoticed. Anyone interested in the future of the music industry would do well to keep these criticisms catalogued and fresh in mind. It’s precisely by graphing these grievances that we will begin to see how the future of the music industry will unfold.

What Does It Say When Mainstream Artists Start Criticizing Tidal?

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I’m not much of a Mumford & Sons fan. I have nothing against them as musicians; I just find that my taste in music to be a little different. But I respect the hell out of them for the statement they put out today.

Pulled by Digital Music News from other sources this morning, M&S were reported as disliking Jay Z’s new service Tidal. They’re not alone; other mainstream artists like Lilly Allen and Mariana and the Diamonds have voiced distaste for the service. And that’s not even taking into account the near biblical response from music fans over the service, all of which I spoke about in my coverage of Tidal’s relaunch a couple weeks ago.

But what makes M&S’s statement so stark is the candor with which frontman Marcus Mumford explained the band’s view of the service:

We wouldn’t have joined it anyway, even if they had asked. We don’t want to be tribal. I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned it’s owned by those rich, wealthy artists.

Wow, some pretty powerful words from the neo-folk rock frontman. I rest my case. I may not be a major fan of M&S’s music, but I for damn sure am a fan of how they see themselves and their fans. They know what they are, and they know what they’re not. And what they’re not is dying for money in the same way an independent artist is. What they are, according to this, are a group of artists who recognize their good fortune. They assert that other artists on their level should recognize similar good fortunes and stop “complaining.”

If this isn’t telling of the splitting we’re starting to see in the music industry, then I don’t know what is. It’s a big day when even mainstream artists are standing up and articulating the difference between themselves and independents. It’s a whole new world.

I Miss the Amorphous Power of Poetry

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I haven’t written poetry in months. Probably somewhere near half a year at this point. For me that’s like an eternity.

Poetry used to be one of my most expressive forms of communication. I used to write so much that it became necessary to start dividing the pieces into separate collections. As of yet, most of those collections haven’t been finished to the point which I would like.

Yet what I miss most isn’t writing a poem per se, but what writing a poem allowed me to do. It allowed me to write something that could be left set in stone. It did not need to be researched, backed up, sourced, or set up as the solution to or for an argument. A poem could exist in and of itself; its value existed simply because it did.

In many ways writing poetry is easier because it allows me to just write, and look for patterns and meaning in what I write after I write it. I don’t need to start with a central thought and build out an argument around it. In many ways, it’s the same dynamic as I enjoy with blogging.

Poetry is so powerful precisely because of its ambiguous nature. The amorphous power that resides in a poem, terse or epic, is innate to its nature as a piece of writing that is purposely enigmatic. Every syllable could mean something—or it might not. Regardless of what your high school English teacher might have forced on your thought process, poetry isn’t about finding the “right meaning” that’s hidden between the words. It’s about finding the right meaning for you, something which could be very different from the meaning for the person sitting next to you.

This is what I miss most about writing poetry. Its sprightly chirping of words that could mean something, or nothing—words that could have been carefully chosen, or words that were just thrown onto a page and never wiped off. In the end, it’s irrelevant. Poetry is about the search, not the find; that’s why it intrigues me so much. I will have to write more in the coming months.

If You’re an Independent, Kiss SoundCloud Goodbye

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The Partnership with Zefr Isn’t the Real Story

News broke today both on The Verge and TechCrunch that SoundCloud is looking to step up its drive towards revenue by signing a deal with Zefr. For those unfamiliar with Zefr, they’re the same partner who works with YouTube to track content and brands. Part of what makes Zefr so helpful to YouTube is that they are able to track media files as well as specific brands like Nike or Coke.

But that’s actually not the story here. The real story is buried deep in the TechCrunch article. Helpful though Zefr may be to and for SoundCloud, they can’t help with the larger problem that SC has created for itself. No, that has to do with the licensing quagmire that SC is increasingly encircling itself with. It goes like this.

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SoundCloud, now a platform for major labels and advertisers

– SoundCloud, now a platform for major labels and advertisers

SoundCloud blew up as an independent-driven engine way before major label music was even a thought. It was the place for the singer/songwriter in his basement, or the newly formed doom metal band, to post their recordings and attempt fan acquisition. It was beloved by independents the world over because it was a free, easy way for them to distribute their material and make a name for themselves. That’s where SC started, but it’s not where they now find themselves.

Legal Problems That Were Never Solved

Of course SoundCloud’s rich environment of remixes and covers led to a legal quagmire that saw them losing material as complaints were brought against them from the original sources for copyright infringement. While Zefr does help specifically with this, it’s effectiely irrelevant, as independents will begin to migrate away from SC amidst a new major label focus anyway. I can imagine it was a major headache for SC as remixes and covers are particularly popular in certain genres of music. Thus began the drive away from remixes and towards “more mature” content. For those who care, this is basically code for major label content.

soundcloud_logo

And thus, instead of solving the more challenging problem (the legalities associated with remixes and covers) SC rather decided to chase the major label route to better compete with services like Spotify and Rdio. (Again, as noted above, partnering with Zefr does help, but will essentially become irrelevant in the bigger picture). In doing this, they basically told their grassroots fanbase (you know, the people who gave them love and support (and traffic) before anyone else) that they didn’t need them anymore.

Rather than spend the few million dollars of their funding figuring out the legalities they were faced with (which probably couldn’t have amounted to more than ~5M), they made the choice to look towards the major label paradigm for music content. Frankly, the partnership with a company like Zefr which helps in the copyright arena may not be too little, but it is too late. Let’s examine how this worked out for them.

Buying Into a Broken Business Model

Back in November of 2014, SoundCloud signed a licensing deal with Warner Music Group (one of The Big Three) to bring onto SC’s platform the music which Warner controlled through itself and its subsidiary labels. My assumption was (is) that SC is looking towards the other two big labels (Universal and Sony) to sign similar deals, and step up to the same level as a service like Spotify. Here’s why that was a bad business decision:

1. A Bad Business Model 

SoundCloud already had a dedicated userbase of independents who used it, without demanding licensing money upfront. To put this in perspective, the deal which SC signed with Warner most likely cost them ~45-50M for a 1-year contract. This means that they paid somewhere in the neighborhood of 50M to license music content from Warner for a year. This in turn means that they will most likely need to renegotiate sometime later this year; those licensing contracts are not static agreements. It also does not account for the royalties which they will need to pay on the backend. So, to recap, multi-million dollar expense on the front-end (which will need to be renegotiated eventually) and multi-million dollar expense on the backend.

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What the major label industry really looks like; The Big Three

– What the major label industry really looks like; The Big Three

2. You Can Only Have One Priority #1

Business 101: You can only have one priority #1 in the morning. SC’s priority #1 used to be its independent artists/users. Now it’s not, and it can’t be. How do I know? Because Warner now holds the power in the relationship. In providing SC with major label content, they have eventually shifted the paradigm of SC’s focus from independents to Warner’s major label artists. This means that, eventually, independents will begin to understand that they are no longer the priority, and will migrate elsewhere. That’s not a guess, that’s fact. Look at the migration patterns:

MySpace==>Purevolume==>Facebook==>SoundCloud==>?

The reality is that independent artists are loyal only insofar as they are the priority customer base. Why would they be loyal beyond that? They don’t have major label deals and massive radio play on FM radio to fall back on. And they’re not signed to a powerhouse like Warner or Universal. Which means they don’t need to settle for anything; they’re free to do whatever the hell they want.

3. You Should Never Depend on Anyone Else

SoundCloud has basically tied itself to the major label paradigm, which could cost it. It’s never a good business decision to tie your company’s future to the company structure and revenue of someone else. You should never be dependent on another company’s good fortune for your own upward trajectory. But in signing a deal with Warner, that’s effectively what SoundCloud did.

It goes like this: As the independents begin to see that SC has shifted its focus from their desires and needs to those of Warner’s major label artists, they will begin to look for other options. SoundCloud can’t really do anything about that because they’re now tied to Warner (and searching for deals with Universal and Sony). That means that as the independents begin to trickle out, they can’t market any sort of real campaign to woo them back; Warner wouldn’t let that happen. And if I was Warner, I wouldn’t either. Why would I? I want all the focus on my artists, not some independent artist who might be taking ears away from my stable of talent.

Once the independents start to trickle out to somewhere else, SoundCloud is essentially locked in to the major label paradigm. It will effectively need to renegotiate with Warner (and the others) because their major label content will become its lifeblood. If Warner decides not to renew their contract with SC (which they could do, since they have Spotify, Rdio, Deezer, etc. to fall back on), one could see the music-life sucked out of SC in a heartbeat. With no major label content, SC could become a shell of its former self, begging the independents to come back (which takes years, if it ever happens at all, just look at Purevolume and MySpace).

4. The Big Kicker

Now here’s the big kicker for SoundCloud: they have not yet been able to secure deals with Universal or Sony—only Warner. This means that they are effectively straddling two completely different music industries moving in opposite directions: the major label machine and the independent arena. Precarious though this may be, it’s not a secret. And the independents know it. Artists I’ve spoken to are already looking for more alternatives because they recognize that SC will soon become the same sort un-level playing-field as Spotify or Rdio, where they essentially stand no chance against the Taylor Swift’s and One Direction’s of the world.

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SoundCloud only has a deal with Warner as of now

– SoundCloud only has a deal with Warner as of now

If I’m SoundCloud, I’m driving hard at those Universal and Sony deals because I can’t backup. If I try to, that will send a message to Warner that I’m not really invested in their business model, and since Warner essentially now holds the keys to my content, that could be a major mistake. But if I continue to pursue those deals with the other major labels (which I can pretty much guarantee is what SC will do) I will lose that attractive quality that made me popular among independents to begin with.

Except these aren’t really the thoughts going around in SoundCloud’s head; they already made their decision when they inked that deal with Warner last November.

SoundCloud’s Independent-Focused Days Are Over

The options for SoundCloud as I see them now are really only to double-down on the major label paradigm and business model. They need to out-Spotify Spotify; and that’s going to be very difficult. Rather than sitting pretty as king of the hill with the ever-growing base of independents, they made the decision to move towards the major label content arena.

Does this mean that they are destined for failure? Of course not; they may in fact find a way to play the major label game better than even Spotify or Rdio. That’s entirely a possibility. Really only time will tell if that is what becomes of SC’s new business trajectory.

But it does mean that SoundCloud will play less and less of a significant role in the independent sphere, possibly moving mostly out of it in the next few years. It makes no economic sense for them to stay, now that they are pursuing the major label route. They may host independent material, but the independents will never be their bread and butter again—those days are coming to an end.

Independents aren’t stupid; they go where the best opportunities are for them. They don’t stick around too long where they’re not wanted or cared for. I wouldn’t, not if I was free to do what I wanted. Which begs the question: where will they go next?

Further Musings on Writer’s Block: Day Two

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As the writer’s block seems to continue, thoughts dance through my head that anyone who know’s me would be slightly confused with. Sure, it’s a well-known fact (at least by those who know me) that I’m a huge art, history and music buff, and as such, these are the topics that typically dominate my writing. Even business and tech have come to the forefront of my preferred subject lists, even as I continue to educate myself in them.

What only those closest to me know is my real fascination with things that are well outside the realm of any humanities study. I was never a strong math student; in fact, I hated math. I hated it every day, every night; because it never made sense in my head that there can be only one answer. I was raised by two lawyers—in my world there’s never just one answer. Thus it would follow that as I’ve completed my schooling and graduated from college, I would only interact with math in professionally necessary capacities: taxes, data metrics, simple calculations, etc.

Yet in times when I find the creative juices refusing to flow, times like today, I find my mind drifting back to topics of mathematical thought, and other topics that are most days seemingly beyond my appreciation. Because why should sitting and pondering mathematical principles appeal to me? I struggled every day in grade and high school with it. Want me to write an 8-page essay? No problem, done in a couple hours. Do these 30 math problems? I’ll see you next week.

Perhaps it’s precisely my artistic mindset that drives me to ponder about things like mathematical thought and application—the worst thing for an artist is to feel that you’ve mastered something so much that it’s become stale to your growth. Mastery of any such thing in itself is irrelevant; what matters is how it feels. Am I being challenged or is this a rehashing of what I did yesterday? Thus on day two of my writer’s block, I find myself thinking not of tech trends or the socio-economics of medieval Britain, but of the interconnections of math principles and philosophical thought. Go figure.

Musings on Writer’s Block

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Some days, the words flow onto the page very easily, and some day’s they don’t. Today is one of the latter. That said though, even writer’s block itself can be a constructive lesson in writing. It teaches you that even the most adept writer struggles sometimes to come up with a thought process worth putting down for others to read.

But that actually begs a few question about the thought processes we as writers discard as “not good enough.” Are they really not up to par, or is it simply our nature as writers and creators to deride ourselves until we come up with something truly “worth writing?” Just today I’ve discarded numerous ideas for posts because they didn’t seem to be “enough” for me to put out to a readership.

But perhaps that sort of self-critical thought process is in fact too self-critical. Self-criticism is part of the creative process—it’s what we as creators feel helps us push forward to our greatest productions. So perhaps the whole writer’s block demon is indeed a blessing in disguise. Irritating though it might be, it nonetheless helps us to distinguish our sub-par thoughts from the truly remarkable ones. For me, I’ll try to keep a more open mind when it comes to the writer’s block I know will inevitably come back around.

Why I Tend to Write Longer Posts

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Some Topics Require Them

For those who have been reading and following my posts over the past couple months, it won’t come as much of a surprise that I prefer a longer format than just a couple of paragraphs. Of course this doesn’t mean that I seek to write book-length essays, but I find that a number of the topics which I’ve covered recently deserve a lengthier response. That said, in the digital age where news it consumed at a light-speed rate, I realize that there is certainly something to be said for the terse blog post as opposed to its longer cousin. I suppose it’s worth noting where my tendency for longer posts came from, and why its germination was welcomed at the time.

Terse Little Blurbs Did Not Suffice

When I first began my career in blogging, as a music journalist as it were, shortened posts never got the job done to my liking. Terse little blurbs are cute and easy to read, but within the context of the music reviews and explanations, they do not suffice (and indeed the reason I started writing in the first place was because the reviews I was reading were unfocused pieces of fluff at best). Thus for me, it became necessary to lengthen the music article so that it addressed its subject matter appropriately—or at least to my liking.

I decided that if I was going to write music reviews, than my readers were going to be able to “hear” the music after reading my article. They would get a basic rundown of the instrumentation, the time breaks, the lyrics—things that make songs really unique. Otherwise, I reasoned to myself, what would be the point of reading a music review anyway? Music journalism, at its core, should be about the music, not the intra-band politics that so many publications seem to think take premier importance.

But I digress.

Debating with the World

To go along with my penchant for writing detailed posts on music and performances, it’s also worth acknowledging that I am and always have been a student of history. For non-history majors, this means that in my world, research and arguments go hand-in-hand, and you would never dream of presenting one without the other. As a result, I find it quite against my grain to write a post and not back it up with a series of sources and/or further arguments.

Brevity is indeed a virtue in many parts of life, but too much of a good thing is never good (as the saying goes). Brevity used beyond its worth doesn’t help you present a good piece to your readership; it leaves you with a dangling point, and them with questions about where the rest of the argument is. Does that mean that every post should be footnoted at the bottom? Of course not. But it does mean that presenting an argument that is fully-fleshed out (or as much as you can make it so) is much harder to disprove. There is something to be said for viewing every blog post as an opportunity to debate with the world. And win.