My Friday Post Went Viral. Here’s Why.

Last Friday, I wrote a post that felt more like a personal update than anything else.

It went viral anyway, and I know why. 👇

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Quick Message — I’m Here to Help

☝️ First, let me say: I know the crunch that’s happening all over the country (and the world), which is why I’m cutting my rates and making them as flexible as possible. I do personal branding, relationship-building, content editing, and networking consulting.

I teach people how to get in front of anyone; tech investors, company CEOs, journalists or media, etc., and I do it by teaching basic tactics that anyone could use (patience, value creation, consistency, etc.). If you need help—growing your network, developing your brand & reputation, building relationships for a new job—then reach out to me. I will work with your budget —just send me a message on Twitter or LinkedIn.

What We Expect of Our Companies

When we apply for jobs at companies, we expect that the contracts they give us are mutually beneficial at their core. For our part, these contracts require us to show up on time, excel in our skills & dedication, produce results, etc. And for that we get paid. It often boils down to a base concept:

“You give me time and skills, and I’ll give you money and benefits.” 💰

But sometimes in our readiness to accept these terms and get paid, we can overlook the things which we should be expecting & requiring from the companies hiring us.

And one of the core things that every employee should expect of their employer is a safe workplace. This isn’t innovative thinking; it’s a necessary cost which every employer should figure into their overhead.

Here’s the problem with that:

Safety isn’t sexy and profit rules the day.

Many people like to think that their company has their back; that the organization will catch them when they fall. And indeed this is true of many companies, but unfortunately not all.

And I think this is exactly why my post went viral. 🤔

Companies in Two Camps

With all the coronavirus stuff happening globally, there’s a lot of fear about how to weather the storm. Many companies have taken it upon themselves to step out on the limb with their employees and help as best as they can. Some of my favorites like SlackAirbnbZoomPagerDuty, and Box are cutting costs to their premium products so that the sudden influx of people now forced to work from home can continue to be as productive as possible. Many companies recognize that they may see a financial loss in the coming weeks, but they accept that this is bigger than that.

They’re placing their employees’ safety above their fiscal bottom lines. 🙌

And then there are companies which are not.

Even with social distancing requirements going into effect all over the world, there are companies that don’t seem to be taking the situation seriously. Hobby Lobby has adamantly refused to close locations and GameStop declared the same.

These are the poster children for companies which are sticking to the gray areas of what is defined as an “essential business” apparently so that they don’t have to close up shop or move online. And this is going to jeopardize the health of their workers. 😷

When this is all over and the dust settles, there will only be two camps of companies:

  1. 📈 Those who placed the health of their employees over the fiscal bottom line, and
  2. 📉 Those who placed the fiscal bottom line over health and everything else

(For the record, the companies I’m referring to en masse are not the typical essential businesses; i.e. police, medical personnel, grocers, firefighters, etc.)

Why My Post Went Viral (I Believe)

My post went viral (perhaps a poor adjective given our current situation…) because I have been documenting the struggle that one of my close friends is having with some such company. My friend works for a company that is doing its damn best to stay in one of these gray areas; they are not “essential” on the same level as a homeless shelter or police department, nor are they 100% remote as software engineering might be.

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My original post from Tuesday, 3/24/20.

What I do know, though, is that the work my friend does—operations, bookkeeping, customer support—could all be done remotely. Certainly in an extenuating circumstance like the one in which we now find ourselves, 98% (if not more) of my friend’s work could be done from their laptop at home.

Yet the company refuses to allow them to do so.

The optics are even worse: the partners and employees who work in corporate are already working from home and have been for a week. 😡

My post went viral—I believe—because this kind of management of employees is not only reckless and irresponsible, it’s dismaying and unconscionable. People have a right to work in safe conditions, and a right to request leniency in extenuating circumstances like this. They have a right not to fear retaliation for desiring to work from home in the middle of a pandemic.

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My viral follow-up post from Friday, 3/27/20.

This Isn’t Leadership — It’s Extortion

I’ve run startup companies before and I’ve worked for bigger organizations, and here’s a rule I never break: I would never ask my employee or team member to do something I wouldn’t be willing to do myself.

Like, say, risk my life for a good quarterly profit.

The irony is that these companies who are putting profit before safety will see cataclysmic retribution when this is all over. Not from me or even from governments most likely, but from their employees, customers, investors, and advertisers. Nobody wants to work for, buy from, or promote a company which places profits over employee health and safety. Investor Mark Cuban mentioned as much just last week.

My post went viral because people are angry at my friend’s circumstance (and probably those of their close ones as well) and know that this is not right. This is not what my friend signed up for, and certainly not what the company should be expecting of them.

Leaders lead from the front, and what this company is doing now isn’t leadership—it’s extortion. 🚨

The Upshot When This Is Over

For those of you out there running companies the right way and doing your very best to hear your employees and put their health first, thank you. I applaud you. I will patronize your businesses and continue to lead with you in the right direction.

But for those who are not following suit—who view any desire for leniency & safety as insubordination and are living in the gray areas intentionally for profit—, you do so at your own risk. The optics are not on your side, and any profit you manage to make during this tough time will undoubtedly be used on public relations damage control.

And for the hardworking employees out there: you deserve to work in a safe environment. If you know that your company truly doesn’t fall under “essential business,” also know that your health and safety are paramount. This isn’t a normal corporate situation; this is an extreme that we’re living in right now and people need to adapt to that.

I’m truly grateful for all of your support. Keep moving forward. 🚀

***

Follow me on Twitter and LinkedIn @adammarx13 and continue to 😎 #LookForTheOrangeSunglasses.

P.S. — Leads on new jobs for my friend still greatly appreciated. To my knowledge, skills include: asset management, operations, bookkeeping, customer service, company relations, & extensive real estate experience.

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If You’re Not Doing These 3 Simple Things on LinkedIn, You’re Missing Out

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Underutilized Tools! 😱

Everyone knows that LinkedIn is a highly underutilized platform and that it’s got the power to expand your network exponentially.

…Or at least that’s what we LinkedIn power-users may think sometimes.

The truth is that we who use LinkedIn daily—hourly—can sometimes develop a skewed view of how other users are utilizing the platform. We often assume that the value we see (and experience!) in LinkedIn is inherent, and as such, that it’s apparent to others in the same way.

A trend that I’ve seen lately, however, and that I’m thrilled to engage in is helping newer users “crack” LinkedIn so that they can experience the same sort of value that I and so many others do.

So, in the spirit of “sharing is caring,” here are 3 (three) dead simple things that you can and should be doing on LinkedIn.

Otherwise, you’re missing out!

 

Video 📽️

Okay, let’s get this one out of the way first. If you’re not producing video, you’re missing out.

There’s no nicer way to put it because it’s becoming a mainstay of LinkedIn content.

I’ve heard from some people that they’re nervous about using video because it may not seem “professional” enough (as compared to other LinkedIn power-users) or that they may not be comfortable in front of a camera.

To this I say: I get it and I know where you’re coming from!

I sometimes feel a little intimidated too, but the key thing to remember is that people will ultimately show up for your content because you are (hopefully) creating value for them. This is what should be driving any part of your content production strategy.

Takeaway: produce video! Even a weekly video with the right amount of passion and value is a fantastic time investment. I’d suggest trying to keep it under 1:30—I’ve found that to be about the mental timeout.

(Bonus: If you have access to LinkedIn LIVE, use it! I’m still waiting for access (hint, hint to my friends working at LinkedIn 😉), but I think it’s a great tool to really drive home your message in an authentic way when you find your rhythm.)

 

Voice Messages 🎙️

I’m still shocked that this one is so highly (criminally!) underutilized. It’s really one of LinkedIn’s best-kept secrets.

The voice message feature is only available to send through the mobile app (though you can still listen on desktop).

And It. Is. Brilliant! 🚀

Sending someone a short voice message (you have up to 60 seconds total record time) virtually guarantees that someone will open your message and listen to it. It’s basically changed how I approach new people (especially power-users I wanna connect with, hint, hint!) and communicate with new followers.

Wanna know why it’s so powerful?

Because people respond to the conversational aspect.

In my experience, I’ve found that a few key opening lines virtually guarantee that not only will that power-user listen to my message, but will often respond with a voice message of their own.

Boom! There’s the opening of a conversation that can then grow in interesting directions.

 

Comment Responses ✍️

Lastly, there is the strategy of comment responses.

Now, this strategy requires that you actually produce content on a consistent basis (daily, weekly, etc.), which, if you’re not doing…well, you need to be doing.

But this is certainly one of the easiest (if somewhat time-consuming) strategies to really up your engagement.

If you’re producing that right kind of content that engages people, you’ll hopefully be getting comments on your posts. Even a few comments is a good place to start.

So I’ll say this slowly:

Respond. To. All Of. Them.

Or as many as your poor little fingers can handle before giving out and completely falling off haha.

Responding to my comment on your post tells me that you value my input and recognize the time I took to write something. Me seeing your response makes me want to continue to engage with your other posts with more comments.

Dead simple strategy—HUGELY effective.

Oh, and something like “Thanks Adam” is a copout of a response.

Unless you’re a power-user getting thousands of comments (and if you’re reading this, you may not be there yet), you have no reason not to take 15 minutes (total, not apiece) to respond to each of the 5 comments on your post thoughtfully.

If those 5 thoughtful responses create value, then you’ve succeeded.

Don’t get hung up on the numbers; if you’re building bridges the right way, all those vanity metrics will work themselves out.

 

Bottom Line 📈

So remember, the bottom line is that these are 3 dead simple ways to increase your LinkedIn footprint precisely because they are so simple. You don’t need a large production team or thousands of followers—you just need some great ideas for content and a desire to build relationships patiently and positively.

You get to those “thousands of followers” by doubling-down on the simple things:

  1. Video
  2. Voice Messages
  3. Comment Responses

The other details will iron out in time.

Be well my friends!

Follow me on LinkedIn and Twitter at @adammarx13.

And continue to #LookForTheOrangeSunglasses! 😎

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