The More Important Narrative That Politics Media Missed on Election Day 2021

Election Day 2021 Wasn’t a Great Day for Democrats in Virginia — But It Was a Cyclone of Victory for Those in Georgia

Recent pic with State Sen. and Current Georgia Attorney General Candidate Jen Jordan

The Rundown — Why GA Democrats Shouldn’t Freak Out Over the 2021 Election Results:

  • Virginia is not a harbinger for Democrats elsewhere — here’s why: VA was a mess of a flawed candidate who ran a campaign that did not register with young voters or independents; VA voters had spent over a year listening to McAuliffe as a political pundit on CNN; McAuliffe sucked all the oxygen out of the race for any other Democrat; McAuliffe ran a campaign distinctly removed from any progressive goals 
  • New Jersey was actually a good sign for Democrats — they held off 44 years of history that said they couldn’t hold the Governor’s seat for reelection, something they hadn’t done since 1977
  • Georgia saw big gains for Democrats — and not just in Atlanta; Democrats around the state flipped forty-one (41) seats across twenty-one (21) counties; Republicans flipped only six (6); most importantly, Democrats won in places far outside metro Atlanta, winning along the Florida and Alabama borders, in south Georgia, and in east Georgia; the night VA Democrats experienced was not mirrored by the experience of GA Democrats    

RUNOFF UPDATE! — Following Nov. 30th’s runoff, Georgia Democrats actually increased their number of flipped seats from forty-one (41) to forty-eight (48), adding an additional seven (7) seats and at least three (3) more counties to their haul. The Nov. 30th runoff also brought some serious implications for 2022 — see more below.

If you’re reading any of the political news that’s coming out of the national machine — on both sides, frankly — then you might succumb to the political rhetoric now that Election Day 2021 was a disaster for Democrats and a harbinger of a terrible midterm cycle next year in 2022. 

From CNN to The New York Times to Nate Silver, the narrative is that the conventional wisdom regarding midterm elections has already begun to play out before our eyes and Democrats are likely to have their butts handed to them next year. 

Here’s why that distorted narrative is not only incomplete — it might arguably be dead wrong. 

First, let me take to task Nate Silver, the statistician who always seems to have a good reason for why his predictions never mirror reality. Frankly, from a macro perspective, he’s wrong way more than he’s right — all through the 2020 cycle, Silver’s readers were led to believe that Democrats would most likely pick up Senate seats in Maine and North Carolina, with similarly interesting potential in Iowa and Alaska. Georgia was considered the biggest of Hail Marys — barely worth a postscript. 

Democrats lost in all those states — except Georgia. Where they won both Senate seats in the January runoff.

Those of us living here know why — and the press living other places doesn’t seem to understand yet that the dynamics of the state have shifted dramatically since 2018. 

The national media’s saving grace — if there is one — is the AJC’s Greg Bluestein‘s tweets and first-hand analysis of what’s going down here.

But now, the real stuff — here’s everything of note that the national press left out of the discussion around Election Day’s results… and why it should change the way Georgia Democrats are feeling as the year wraps up.

First Virginia:

Here’s the reality: Terry McAuliffe was a flawed candidate. Whether or not I like him, the reality of the situation is that he walked into the contest with an insane amount of baggage. 

He’d just spent the entire 2020 election cycle as a talking head on CNN — meaning that all those Virginia independent voters (especially suburban women) whose votes he needed had spent a minimum of 12-14 months listening to him talk in their ears, likely saying things not well crafted for their concerns regarding Virginia itself. Strike one.

Add to that his Clintonite politics, which, whether you like it or not, are out of step with most young voters in this day and age (the same young voters who helped propel Biden to the White House). Strike two.

Pile on the fact that his presentation of himself is one of 1998. It doesn’t matter that he was Governor just a decade ago — his whole persona is just… well… it’s just not exciting at all. There’s really no other way to say it: Youngkin’s persona of the vest-wearing BBQ-hosting suburban dad just looked better than whatever the hell McAuliffe was doing. Strike three. 

On top of all of that, McAuliffe sucked up all the oxygen in the Virginia races. I couldn’t even tell you who ran for the other statewide offices — and I’m a political wonk. The whole Virginia race was about McAuliffe — not a great structure to a race where the main candidate walks into it with so much baggage. Strike four.

So, why did Democrats lose so badly in Virginia?

  • Bad choice of an out-of-touch candidate
  • A candidate who lacked the ability to really motivate younger voters
  • Close to zero energy put into compartmentalizing — McAuliffe’s destiny became the destiny of all VA Democrats that night

Next, New Jersey:

One of the biggest stories on Election Night was that New Jersey was wayyyyy closer than it should have been and this means a looming disaster for Democrats in 2022.

Except that’s actually not what really happened. 

Phil Murphy was actually the first Democratic Governor to win reelection in New Jersey in 44 years!

Not since Brendan Byrne in 1977 has a Democrat won reelection in New Jersey for Governor.

While New Jersey is pretty liberal on the federal level, it’s more conservative on the state level. Don’t forget that Republican Chris Christie won here — twice.

So the story out of New Jersey on Nov. 4th should have been: “Murphy Turns Back 44 Years of History”.

Murphy won reelection when 44 years of history said he should never have been able to. 

New Jersey is a triumph for Democrats — not a defeat.

So that’s two big stories down, and one to go.

Except the one to go is the one that everyone seemed to forget after Election Day.

Now, onto Georgia, the main course:

Here’s why Georgia was actually the biggest political story of the night that no one talked about. 

Georgia didn’t play host to any nationalized statewide races and the only “local” race that the national media machines cared about at all was the race for Atlanta mayor. 

But while CNN and the NYT were obsessing over who was going to face Kasim Reed in the runoff (funny turn of events there also, no?), Democrats were competing in local races all over the state.

Actually no, Democrats weren’t competing — Democrats were dominating in local races around the state of Georgia. 

By November 4th, Georgia Democrats had flipped 41 seats across 21 different counties in Georgia!

Republicans picked up 6.

RUNOFF UPDATE: On November 4th, Democrats had flipped an insane 41 seats across Georgia — by December 1st, that number had risen to 48 flipped seats across 24 counties.

Let’s take a moment for that to sink in. 

Democrats in Georgia flipped eight times as many seats as Republicans.

But even that isn’t the end of the story. Because the next assumption is that the lion’s share of all these seats were in the metro Atlanta area.

Except they’re not.

Buckle up and pull out your Google maps, because Democrats flipped seats in all these counties: 

  • Ben Hill (south-central Georgia — near Tifton)
  • Berrien (south-central Georgia — near Tifton/Valdosta)
  • Brooks (Georgia-Florida border — near Valdosta)
  • Chatham (Savannah)
  • Clarke (Athens)
  • Clayton (south Atlanta)
  • Cobb (Atlanta)
  • Cook (south-central Georgia — near Tifton/Valdosta)
  • DeKalb (Atlanta) 
  • Dougherty (Albany)
  • Fulton (Atlanta)
  • Grady (Georgia-Florida border — near Tallahassee!)
  • Gwinnett (Atlanta)
  • Heard (Georgia-Alabama border — near La Grange)
  • Henry (McDonough)
  • Houston (central Georgia — south of Macon)
  • Jackson (north of Athens) 
  • Jefferson (east Georgia — near Augusta)
  • Lanier (south Georgia — near Valdosta)
  • Meriwether (west Georgia — near La Grange)
  • Mitchell (south Georgia — near Albany)
  • Oconee (near Athens)
  • Troup (Georgia-Alabama border — La Grange)
  • Walton (between Atlanta and Athens)
  • Worth (south-central Georgia — near Albany)

Democrats flipped mayorships in Cairo, Stone Mountain, Hampton, Warner Robins, Sylvester, and McDonough, as well as critical city council seats in Lawrenceville, Peachtree Corners, Sandy Springs, Tucker, Dunwoody, Brookhaven, Stone Mountain, Kennesaw, and Powder Springs. 

But here’s the bigger point:

Of all the counties where Democrats flipped seats, only about 6 out of those 24 — (25%) — are real typical Atlanta Democrat territory (Cobb, Gwinnett, Fulton, DeKalb, Clayton, and arguably Henry counties).

A further 3 of those 24 — (12.5%) — are in tougher-than-Atlanta, but still not totally unexpected counties that encompass Democratic-leaning cities (Chatham, Dougherty, and Clarke).

The remaining 16 of 24 flips — (~67%) — were in counties that I was shocked to hear about — counties along the borders with Florida and Alabama, and out in the middle of territory I would never have imagined Democrats even being competitive, let alone winning! 

I mean, who ever heard of post-2000 Democrats running competitive races in any of these counties: Brooks, Berrien, Ben Hill, Walton, Troup, Jackson, Jefferson, Oconee, Mitchell, Meriwether, Lanier, Cook, Grady, Worth, or Heard.

Democrats in Georgia picked up an astonishing 41 local seats on Election Day — proving that they’ve come to really play ball in Georgia in 2022. And that was without major names on any of the tickets.

That number has now increased to a total of 48 local seats following the runoff — including LaRhonda Patrick’s win in Warner Robins, which will make her both the first Black candidate and first woman to hold the mayorship.  

2022 will bring Senator Warnock and (finally!) Stacey Abrams to the ticket in terms of star-power brand-name recognition. That’ll juice the voter enthusiasm numbers for sure.

But Georgia Democrats have even more reason to look forward to 2022: they have a host of rising political stars defending hard-won seats and running for statewide office who represent a sea-change in the Georgia Democratic ecosystem. 

Yes, the new redistricting maps are very challenging and Lucy McBath and Carolyn Bordeaux will have to duke it out, but Democrats shouldn’t let that distract from the other people who can lend star power down their political tickets. The reality is that a bunch of the state and local seats that Democrats now hold are ones that were drawn to be heavily conservative back in 2010 (for example, look at Scott Holcomb’s seat, HD 81).

Where Virginia 2021 was all about McAuliffe, Georgia Democrats should make sure that 2022 is not about any one person, even if that person is Stacey Abrams.

Go ask Abrams herself — after spending the last two years bolstering voting rights, especially in Georgia, I can’t imagine she’d want anyone to ignore the down-ballot in favor of the top of the ticket. Democrats need to focus on all of it.

They should, for example, direct their attention to bolstering state Sen. Dr. Michelle Au, the only Asian American in the Georgia State Senate, who will be defending her seat in Johns Creek after being intentionally targeted by GOP redistricting efforts this month. And her’s is just one of the seats they should be vigorously defending.

RACE UPDATE! — On December 10th, Michelle Au has responded to GOP gerrymanders of her state senate seat in Johns Creek by switching to the open-seat race for Georgia HD 50, currently held by retiring Representative Angelika Kausche. Kausche flipped the formally-deep red seat in 2018 — it historically belonged to one Brad Raffensperger — when she beat out GOP candidate Kelly Stewart. Following Au’s announcement, Kausche quickly endorsed her candidacy for the Johns Creek house seat.

They should take stock of the powerhouse of individuals who are running for the down-ballot positions — people like state Sen. Jen Jordan (running for GA Attorney Gen.), state Rep. Bee Nguyen (running for GA Sec. of State), state Reps. Erick Allen and Renitta Shannon (both running for GA Lt. Gov.), and state Rep. Matthew Wilson (running for GA Insurance Commissioner).   

These are only a few of the names that Georgia voters — and more importantly, organizers — should be paying very close attention to. Political stars like Senators Ossoff and Warnock are most often cultivated in the local ranks — precisely why it’s imperative that these local victories are not only acknowledged, but highlighted. 

When examined from a different angle, the 48 state and local seats that Democrats captured on election and runoff nights were most likely captured without the huge war chests or national profiles of people like Abrams, McBath, Ossoff, Warnock, and Bordeaux. When this is combined with the shocking reality that many of these seats were in deeply conservative territory… well, it begins to paint quite a different picture, doesn’t it? 

All of this is to say that Georgia Democrats need to shake the distraction of Virginia 2021 and Terry McAuliffe from their lenses and focus on what’s in front of them for 2022. Limping into the midterms with a dour perspective will only play into the narrative that the national media — most of whom don’t even live here — have crafted for Georgia. 

Georgia Democrats found a new kind of energy in 2017 when now-Senator Jon Ossoff ran for the 6th District. That energy was only amplified the next year when Stacey Abrams and Sarah Riggs Amico helped show the rest of the country that Georgia could in fact be competitive statewide. And it came to full fruition in January of this year when Jon Ossoff and Rev. Raphael Warnock simultaneously flipped both of Georgia’s Senate seats while Biden was carrying the state. 

If Georgia Democrats find themselves distracted now by the narratives that tell them “you can’t” or that it’s a forgone conclusion that’s not in their favor, then it will in fact be a foregone conclusion not in their favor, and theoretical pontification will become a generally accepted fact. 2020 could be easily written off as a political fluke — but that’s neither the case, nor the narrative that we should be listening to. 

Georgia Democrats would do well to chew these realities over during the last month of 2021 — because 2022 is gonna be a hell of a ride.     

My Serendipitous Friendship with Jon

Bumping into Jon serendipitously at an event in early 2019.

An Intimate Gathering in 2017

In April 2017, I made my way across Sandy Springs in Atlanta to a house nearby the JCC (Jewish Community Center). It was an area of town I was more than a little familiar with; I’d grown up around there, my grandparents lived there, I’d gone to school around there, and holiday dinners were spent quite literally in the neighborhood. But it wasn’t a holiday get-together I was attending that afternoon—it was a small, intimate meeting with then-Congressional candidate Jon Ossoff.

There were about 40 people at the host’s house—some of them children who’d come with parents—so it wasn’t difficult to listen to Jon speak intimately about the issues which drove him; issues like healthcare, anti-corruption, job creation, equal rights, and renewable energy opportunities. After a short speech, he took whatever questions peppered the crowd, and in a unique twist of fate, ended on my question about what opportunities he saw in making Atlanta a tech-hub and destination city. He seemed to connect with my eagerness to see the city listed among Boston, San Francisco, Austin, New York, and Seattle as a major tech hub, and recognized the opportunities we had to make it so. Afterwards, we chatted a little further and exchanged numbers to continue the conversation. 

Here, I need to give it up to my grandparents—and especially my grandmother—through whom I effectively met Jon and began our running discourse. She was instrumental in turning out Dunwoody residents for Jon’s 2017 campaign, a fact which he’s expressed gratitude for time and again. He even opened an email with such a sentiment later on (see below).

In June of that year, when Jon became the Democratic nominee for the special election in Georgia’s Sixth District, the energy was something we hadn’t felt since perhaps 2008. Ultimately, Jon would miss by a mere percentage point or two; perhaps meaningless to those living outside Georgia, but to those of us who grew up here, indicative of a larger change on the horizon. 

The Out-of-the-Blue Email in 2018

One of the big questions thereafter was what Jon would do. Would he run for GA06 again? No—he came out as a vocal supporter of now-Congresswoman Lucy McBath. Would he run for Governor? No—he left that to Stacey Abrams and I think everyone would agree that was the right decision to make. Abrams has fundamentally changed the Georgia political landscape in ways previously unseen certainly in my lifetime. Jon seemed to step back from the spotlight a little at this time, focusing I would assume on more personal life events and future plans. 

Nevertheless, he and I resumed a light dialogue after a minor time lapse. I received this email from him out of the blue in February of 2018 and subsequently scheduled a catch-up call.

The unexpected email I received from Jon in 2018.

The call wasn’t long; perhaps about 15-20 minutes. But then again, it didn’t need to be.

How Relationships Grow Through Long-Term Discourse

One of the key things I’ve learned through becoming an expert relationship-building and networking consultant is that it’s the substance that matters, not the time. So it doesn’t matter that our catch-up call was 15 minutes instead of two hours—and it didn’t matter that we don’t speak daily. One of the biggest misconceptions about great relationship-building is that you need to be in someone’s face 24/7 to see any long-term benefit. This is incorrect.

One of the key rules to understand in any relationship-building scenario is that people have a million things to do every day. Time is their most precious commodity followed closely by energy. Recognition of this is core to developing any sort of dialogue that is positive and authentic.

During our conversation, Jon and I discussed the normal things: his expression of gratitude for support in 2017, what my future goals might include, how I might be able to support him in the future, etc. No bombshell revelations, no hints at future runs for office. All I had on that level were my own theories. But the calls accomplished what they were supposed to; keeping the lines of communication open and indicating interest in future dialogue.

This would become our particular dance: running into and acknowledging each other, continuing our discourse, and then parting for some time until the next time. 

Serendipitous Meeting in 2019 and Senate Candidacy

I would bump into Jon again in April of 2019—almost two years exactly since we first met—down at the Martin Luther King, Jr. Center in Atlanta at another event. We stood again and spoke a bit about the developing political landscape in Georgia and I asked if he might run again. He demurred a little and returned our conversation to the current event, but I thought I saw a slight glimmer in his eye. 

The next time I saw Jon wouldn’t be too far off, and there wouldn’t be any more question of what lay ahead. It was in September of 2019—at his official Senate campaign kickoff event. It included moving remarks from civil rights icon John Lewis, whom I was also humbled to meet before his passing last year.

Congratulating Jon in late 2019 at his official Senate campaign kickoff.

Jon and I spoke only for a brief few minutes—he was swarmed by people wanting to shake his hand and take his picture (in the time before Covid)—and it was important to let him do so. But in those few minutes, our continued discourse was acknowledged, our mutual hope for Georgia articulated, and, again, an expression of gratitude on his part for support and positive words.

Throughout his 2020 Senate campaign, I saw Jon at a number of events, and watched the crowds grow larger and larger. It very quickly got to the point where the lines for pictures with him were longer than I’d ever seen them, and after he’d be whisked away on his bus to hit the next stop. But every time I was there on the side, watching him take pictures with new supporters, he never failed to acknowledge me and thank me for continued support:

“Adam, great to see you! Thank you so much for coming out. How’s your grandmother? Please give her my best. Shoot me a text and we’ll catch up when things calm down.”

2020 and Looking Forward

The friendship I’ve developed with Jon over the last few years has been unique because it must appear from the outside as arms-length, but on the inside feels—and is, I believe—much more genuine. Like I said before, you don’t need to spend hours on the phone with someone to develop a truly positive and authentic relationship. There just needs to be a mutual desire to pick up each other’s call or answer each other’s email and a mutual recognition of value. Mutual—that’s always the keyword. It’s what I tell my networking clients and associates. 

Now, on the morning of Jon’s 2021 runoff election for the Senate, I find myself grateful for the somewhat unexpected way that our friendship has developed. It’s allowed me to watch his upwards trajectory and draw from it inspirational goals to emulate on my own journey.

I don’t know when next I will speak with Jon—certainly only in a moment of quiet for him after such an eventful year. But I know that it will most likely be as serendipitous as all of our previous meetings have been, a fact at which I can’t help but chuckle a little wryly.

As our friendship and dialogue continue to develop, though, I’ll always be glad I made that drive across Sandy Springs to that first intimate meeting in 2017. 

Launching (and Relaunching) “HowManyPeopleVoted.com”

Background: An Opportunity to Get Involved

Early on November 1st, I noticed that my friend Mubs had posted a new project just days before the 2020 U.S. election—it was called “How Many People Voted?” and was a simple vote-tracker. Apparently he’d cooked it up and kicked it out the door in just a couple of hours.

I flew out of bed and onto a zoom call with him; I saw immense opportunity in it and knew this was something I had to be involved in. Politics and local involvement had been something that I had become progressively more intrigued with, and Mubs’ new build piqued my interest immediately.

Over the course of the next hour, Mubs and I kicked ideas back and forth about how we could grow and expand “How Many People Voted?” beyond the 2020 November election. Sure, it was definitely timely in that respect, but as grassroots involvement has grown, so too has interest in locally focused organizations and initiatives centered around expanding the democratic process. It’s not that similar initiatives weren’t around before, but rather that we seem to have seen a resurgence of local interest from demographics of people perhaps previously not so tuned into the mechanics of the process. 

Maybe it’s just the times we’re living in. 

Minor Tweaks and Copy Content

And this isn’t even a uniquely American trend either. Grassroots and local communities in democratic nations around the world appear to be experiencing similar trends of interest and involvement here. Those people were (ostensibly) voting too—maybe we could apply the same idea there for other elections in the future.

But back to America in November 2020. 

We updated the How Many People Voted? page (and its Product Hunt profile page) as quickly as we could—Mubs rearranged a couple things and I wrote up some copy to give some context to the election for our non-American visitors and the most accurate voting numbers we could source before the actual election.

We added columns for “Early Voting” and “2020 Population” counts as well. Then I tweeted it out into my political network and waited. There wasn’t much to do before the actual voting results started to come in.  

Initial Traction

During the first day or so, we started to do some significant traction—people all of the country (and world!) were clearly geared up to learn and talk about the election, even if we didn’t have any new number yet. Regardless of political affiliation, there was clearly more interest in the political process than there had been in years. 

We got posted to Hacker News and started to work our way up the main page to number eight!

We started with a couple thousand visitors in the first few hours—that night we got posted to Reddit and started to trend!

We were also featured on OnePageLove which was another plus for the day!

Then we jumped to over 7K visitors by the morning of November 2nd. That day we were retweeted by GA State Senator Jen Jordan as well as Staci Fox, the CEO for Planned Parenthood Southeast Advocates.

We ended up doing more than 10K visitors by Election Day on November 5th.

Continued Growth

What was interesting was that the visitor numbers only seemed to accelerate after Election day was over; presumably because there were still hundreds of thousands (if not millions) of outstanding votes left to count all over the country. We all knew it was going to be a long wait and that numbers would continue to trickle in. I figured we’d still continue to see some more page views, but wasn’t sure just how many. 

The next day on Nov. 6th, that question was, if not answered, then certainly addressed: we were featured on Refdesk.com as their site of the day. That kicked up our traction a bit.

By the end of the week, we’d done somewhere in the neighborhood of ~13K views with almost no marketing. In fact, the only “real” marketing Mubs and I did was perhaps a tweet thread each with some people tagged. I ended up resharing the same tweets with people in my local network here in Atlanta (the energy here was—and is—insane!) and in my other social networks in the lead-up to the election to try to motivate everyone to go exercise their right to vote.  

Relaunch for the GA Runoffs

Fast-forward to now. While most if not all of the 2020 races have concluded around the country, here in Georgia, things are still very much red-hot. Both of our U.S. Senate seats are up this year; one as a regularly scheduled election and the other one as a special election. The latter will be up again in 2022. 

In Georgia, state law requires candidates to receive a majority of the vote (50.1% or more) in order to be declared the winner; failing to do so for either candidate leads to a runoff election. And this year, our senate seats are heading to dual runoffs!

So Mubs and I put our heads back down and redesigned How Many People voted? for the special circumstances we now find ourselves in. We updated the copy to give non-Georgia citizens an idea of why the Senate is still up for grabs and a brief overview of the four candidates now vying for the prospective seats (the general 2020 election featured an all-party jungle campaign for the special election Senate seat). Similarly, we updated the informational deadlines at the top of the site to correspond with the particular deadlines that are set here in Georgia. 

These include: 

1) The absentee ballots mailed-by date — Nov. 18th, 2020

2) The GA voter registration deadline — Dec. 7th, 2020

3) The day in-person voting begins — Dec. 14th, 2020 &

4) The runoff Election date — Jan. 5th, 2021

Additionally, we totally revamped our informational columns and breakdown. Since we have a Georgia focus until the election is over, we replaced the other state rows with all of Georgia’s 159 counties (we have a ton!) and the number of registered voters per county. And while we wait to have some official numbers of early votes, we wanted to give some context of the last time we had a statewide runoff election here in Georgia, so we included the data for 2018’s runoff for Georgia Secretary of State. 

We’ll see what the numbers tell us as we get closer to Election Runoff Day! Things should be super exciting as there are thousands of newly registered voters here in Georgia who will have just turned 18 and are now legally eligible to participate in the voting process. The energy here is palpable to say the least and it’s clear that everyone’s foot is still on the accelerator. 

Remember, if you’re a Georgia citizen and eligible voter, please #GoVote and make your voice heard!  

Follow the continuing election numbers on Twitter at @HowManyVoted and keep getting involved!

For more content, you can follow me on Twitter & LinkedIn @adammarx13 😎🚀.