An entry in the Minimum Viable Network series.
In a previous post, I discussed how lurking can be a beneficial strategy to building a network because it enables you to absorb aspects of a topic of conversation before needing to jump in. Part of strategically lurking, though, is not only learning from others’ ideas, but using them to take the next step in the discussion.
There’s a precise way to do this, however. You don’t want to come across as someone who steals ideas or thunder from others; that will not endear you to the very people you want to be in your network. Constructing a minimum viable network means understanding how to use someone else’s ideas as a jumping-off point for your own without coming across as conniving or self-centered.
Understanding the Balance
Rule number one in this whole scenario is giving credit where credit is due. If you’re using someone else’s idea as a jumping-off point, then make that clear to everyone else. No one will think poorly of you for giving credit where it’s due, but you will absolutely self-sabotage if you look like someone who needs to control a whole conversation in order to get your point across. Worse, you don’t want to steal someone else’s insightful point and misrepresent it as your own.
In my experience, the answer is balance. Take all the time you want to lurk in a conversation, absorb new material and ideas, craft a point, and deploy it when the time is right. I’ve been in a conversation threads many times where I’ve seized on the specific point made by a VC or other founder, but taken time to craft a response. The feedback is almost always positive because a thoughtful response beats a quick response any day. The opposite side of the balance therein is making sure that credit for your thought or response goes to the right person; if someone’s initial message or point gave you a new idea or perspective, acknowledge that and run with it.
By taking time to examine conversations closely and add nuance, you do two things simultaneously:
- You validate the other person by virtue to referencing their point; you essentially show others that that person’s point is worth considering, and
- You show others in the conversation that you can be patient, sit and absorb information, learn new concepts, synthesize context, and use all of that to develop your own original points to share
Validate Someone Else, Validate Yourself
Show people that you can be patient and thoughtful. In the end, this will do the most for you because it’s a human calculation. When you validate someone’s point, you validate their experience and knowledge, and that has an endearing effect on people. People like to associate with others who are patient, who give credit where it’s due, and who can build on previous concepts to create new ones.
The goal is not to come across as the number one expert in that industry; the goal is to show people that you can sit back, be patient, learn from others, and use that to contribute meaningfully to a group dynamic. Done correctly, this tactic can open you up to numerous new conversations and fields, and has the potential to tell the successful people in those fields that you’re someone they should keep an eye on.
Anyone can go read a book and spit back information that someone else has already written. But it takes real skill to be able to synthesize knowledge from others and use it to take the next step while simultaneously crediting the appropriate sources. That is that skill that will tell an investor or other founder that you’re someone whom they should get to know and take seriously. This is how you will build your minimum viable network in all areas, even ones that are new to you.
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Adam Marx's Mind 